SEM promotion is the consulting behavior that customers actively search for keywords and come to our page.
Information flow promotion is to actively push the corresponding advertisements to customers according to the user's search history and generate corresponding consultations.
1, information flow advertisement
Information flow advertising is to attract users' attention with good ideas through the analysis and judgment of users, so that users can pay attention to different advertisements at the target point and have the initiative. For example, when a netizen browses a web page, the system thinks that the netizen may be a potential user through analysis and comparison, and pushes the corresponding advertisement to his eyes to attract his attention.
Information flow advertising should stimulate the potential needs of target users and make them have the patience and desire to understand carefully, then the next step can be completed.
2, SEM promotion
Different from information flow advertising, SEM promotion uses search rankings to attract attention, and what is needed is purchasing rankings, not creativity; Users actively search rather than passively accept.
If the SEM advertisement is well placed, users will be very accurate and have a clear purchase intention.
Similarly, we must win the trust of users on any platform and in any form.