Editor: Yang Zhenxin
Produced by Zhenxin Studio
1995, Ying Haiwei, the first Internet service provider in China, was established, and the vast PC Internet era began, and China embarked on the information superhighway. In this PC wave that lasted for 15 years, countless innovative technologies have emerged and countless wealth myths have been realized. The information created by human beings on the Internet has exceeded the sum of the past few thousand years. The application of search, socialization, e-commerce and new technology has completely reconstructed the relationship between people and information, people and things, and human beings have entered the era of "digital existence" that Negroponte said.
And all this is based on PC mainframes that cover an area of less than one square meter in countless families.
But PC is not the ultimate device of the Internet. In 2007, Jobs released the first generation iPhone 2G. The powerful function and portability of this "meta-intelligent machine" once again brought mankind into a new era of mobile Internet. Many functions on PC have been migrated to mobile phones, and mobile phones have given birth to more native services that PCs don't have, such as short videos.
However, 14 years have passed. Although human beings are used to entertainment, socializing, studying and even working through mobile phones, mobile phones have long been a device that carries too much and is too "heavy": human beings communicate with the world through mobile phones, but the world wants to convey the beauty to human beings, but it cannot be realized by mobile phones alone.
Under the internet craze of 202 1, Twilight of the Gods has a sense of crisis: the traffic dividend has long been exhausted, but there is no growth point that can open up a new situation; The overall shipment of mobile phones has declined, and the user replacement cycle has been lengthened. How long can the heyday of mobile phones and mobile Internet last? This problem hangs over all technology companies like the sword of Damocles.
What is the "meta-device" in the next era? People began to look for answers in the future.
Xiao Di is also thinking about this question and seems to have an answer.
In recent years, relying on strong technical capabilities and innovative genes, Baidu has invested heavily in AI, and now it has also achieved rich returns. According to the information released by Baidu recently, AI business has become its main growth potential. In Q2, in 2020, the new artificial intelligence business achieved double-digit steady growth. In the fourth quarter, the annualized income of intelligent cloud reached 654.38+03 billion yuan, up 67% year-on-year. 2026.5438+0, Baidu's share price rose all the way, and it was once again recognized by the capital market.
Xiao Di is an artificial intelligence service brand, an important carrier of Baidu's software and hardware integration strategy, and has the largest and most prosperous interactive artificial intelligence ecosystem in China market.
At the moment when the mobile phone market has entered an inflection point and the mobile Internet has reached a growth bottleneck, after years of technology accumulation and market deepening, Xiao Di has once again seized a new window opportunity: on May 2 1 this year, Xiao Di once again hit the top of the wave of technology and the times, released a brand-new technology brand "Tiantian", positioned the "young" group and launched its first product-rotating smart screen T 10.
I have high hopes for T 10. This rotating smart screen costs 1699, has 10 inch IPS display, supports voice, gestures, eye contact, including karaoke, payment, watching TV, watching Tik Tok, etc., and is more refreshing than mobile phones in entertainment. Powerful functions make it not inferior to mobile phones.
Small ambitions are also obvious: directly benchmark the mobile phone, cut off the time and some functions of the mobile phone, and create a "meta-device" for the next era and the next big scene.
Tian Tian's appearance is amazing but not abrupt.
In 20 14, Amazon Echo smart speaker came out, which was popular all over the world, and the smart speaker industry officially kicked off. After seeing the success of Echo, domestic manufacturers, large and small, started the research and development of smart speakers, and Xiao Di also entered the market at this time. June 20 18, Xiao Di smart speakers went on the market, and the price was only in 89 yuan.
With high quality, low price and powerful voice interaction function, Xiao Di has quickly become one of the three giants in the domestic smart speaker market. But the initial intention of being a smart speaker is different from that of other manufacturers. Other manufacturers often only regard smart speakers as the center of smart homes, and it is enough to complete the basic functions of "interaction" and "control".
However, "Smart Home Center" is only one of the strategic positioning of smart speakers. What we really need to do is "family information and entertainment center", "family education center" and more interactive scenes with artificial intelligence assistants.
Since it involves entertainment and education, it is difficult for the original speaker form to meet the new demand, because both of them have higher requirements for "interaction", and the equipment must transmit richer and more diverse information to users, and users also need faster operation experience to get a refreshing feeling.
Therefore, when other manufacturers are still struggling with screenless speakers, they are the first to launch a series of smart screen products with more interactive advantages, so as to break through the products and scenes. In 20 19, 1S speaker with screen was introduced at home. In the first half of 2020, new products such as Xiaojiaozhi Screen and Xiao Zhi Screen X 10 were released one after another. In March of 20021year, a small intelligent learning tablet was launched to meet the more vertical needs of different groups of users and provide intelligent solutions.
Today, the shipments of small-size smart screen products have ranked first in the world. Users use small smart screen products for more than 30 times a day on average, and watch long videos for 158 minutes and watch short videos for more than 79 minutes.
However, it is obvious that providing services in the existing scenario will soon encounter the ceiling. If you want to open a new situation, you need stronger motivation to make users shine. This smallness had to be iterated again, so Tian Tian appeared.
The name "Tian Tian" sounds lovely and harmless, but it actually hides a small degree of "big ambition": Tian Tian (watching videos every day), Tian Tian brushing Tik Tok, and Tian Tian Kara ok.
Everywhere, it is used every day. This is not a low-frequency, one-off scene functional product, but a third-generation "meta-device" with strong permeability and high frequency of use, which can hand-to-hand combat with the front of the mobile phone.
I don't want to completely replace the mobile phone, but I can do better than your mobile phone in these high-frequency leisure and entertainment functions, such as video connection, Tik Tok brush and karaoke. You can switch a larger screen horizontally and vertically, including multi-mode intelligent two-way interaction such as voice, gestures and eyes, and equipped with a high-quality microphone ... Just cut into these details and switch the functions that are already too "cumbersome" and take up too much time on your mobile phone to me step by step to provide more extreme services, thus completely grasping the hearts of users.
New carriers and new scenes mean new traffic and greater imagination.
Just as a mobile phone is not a portable migration of a PC, what Tim Tian has to do is not only to cut off some functions of the mobile phone, but also to create and serve new scenes.
Mobile phone is a highly personalized product, which makes it very friendly to individuals, but weak to families, because "family" is an independent scene, not a mechanical combination of "individuals", and the opportunity to add it is here.
For example, if you live with your parents, you may need someone to repair the water heater at home and buy discounted eggs, which will directly increase your workload; But in fact, these chores can be done by non-specific family members who are currently at home through home equipment. This is the fastest experience, and it is also an area that personal products such as mobile phones are hard to reach.
For example, in contemporary society, many family members bow their heads to play mobile phones as soon as they get home, and there is no longer a family gossip, and the family has lost its long-term warmth.
Tian Tian can just break this dilemma: after dinner, the family can sit at the table and sing karaoke, brush Tik Tok, watch a drama and choose shopping. This strong sense of sharing and group ceremony can bring people back to the declining family atmosphere in the mobile phone era.
Just like taxis, maps, short videos and other functions that are difficult to get a good experience on the PC side, they have supported a huge market after finding a suitable venue in the era of mobile Internet. With the arrival of Tian Tian, a new era may be opened.
What will human-computer interaction be like in the future world?
Some people say that the future world will be full of screens, just like everyone's mobile phone, computer, TV, watch and car. There will only be more screens and higher popularity in the future world, because screens are the fastest and most efficient way to realize human-computer interaction.
Some people say that the screen world is too horrible and "anti-human". At that time, mankind will definitely fall into the dilemma of information overload. Every once in a while, they will turn to look at the new screen and finally be overwhelmed by too much information flow.
But maybe you can have both.
There is a concept in academic circles called "cool technology", which means that excellent design should minimize the existence of "technology", let technology "hide" and let technology play its role without producing "noise" and affecting people.
The quietness and concealment of technology is not only the direction of scientific and technological development, but also the process of human cognitive evolution and gradually taking the existing technology as an established fact. For example, most people have accepted the setting of "tap water will be available as soon as the tap is turned on", but did not expect that there is actually a complete pipeline design behind it; For another example, the mobile phone has almost become the "external organ" of the human body, and many people have regarded it as a very natural state to socialize, entertain and live. This experience is essentially different from deliberately picking up MP3 and wired headphones to listen to songs more than a decade ago.
Technology will adapt to human beings, and human beings are also adapting to technology. As for information overload, it is more likely to be a false proposition.
As early as the early days of PC Internet, countless critics predicted that with the explosive growth of information, human beings would soon be flooded by a large number of redundant junk information.
Therefore, the "full screen" world is actually nothing to be afraid of.
On the contrary, the increase of the screen means the benign evolution of human-computer cooperation: today's mobile phones, like PCs ten years ago, carry too many functions that are not suitable for the scene and are forced to degenerate into palm-sized devices. Behind the seemingly convenient, in fact, a lot of experience has been sacrificed-just as in theory, short videos, taxis and takeout can also be done on mobile phones and computers, but the experience will be much worse, so that this business model cannot be established.
PC belongs to PC, mobile phone belongs to mobile phone, and new equipment belongs to new equipment. The increase of the screen actually separates the original bulky single device and makes the intelligent life of human beings lighter and more natural. This is the evolution trend of human science and technology, and it is also a small but additional vision.
Legend has it that Prometheus stole fire, and mankind moved towards civilization. Decades ago, with the popularity of Internet and PC, human beings entered the information society. 14 years ago, Jobs brought the IPhone, and the era of mobile Internet opened. Now, Komori and Tian Tian want to find the "fire" of the new era. Maybe they can successfully ride the waves.