What is the prospect of market research industry?

For most market research institutions, the most social value in the past was the process of data acquisition. Although the operation department (that is, visiting the executive department) is often the lowest level of market research institutions, it is undeniable that this department is a value-creating department. It is precisely because market research institutions can effectively and scientifically organize landing visits and collect a large number of statistical data, and many companies are unable or unwilling to collect them themselves, so that market research institutions can be accepted by customers and the whole industry has market value. However, with the rise of the Internet, the way to obtain data has been completely changed. In the era of PC internet, a computer can't correspond to a person, and the lack of real-name registration system makes online investigation only a supplement. However, in the era of mobile Internet, the popularity of mobile phone clients has made one person one number a reality, the real-name registration system has promoted the authenticity and effectiveness of information, and the convenience of the Internet has been released as never before. One of the consequences of this phenomenon is that the cost of data acquisition is greatly reduced, it is difficult for market research institutions to have high project quotations, and the profit level is reduced. Second, many original customer units have gained the ability to directly obtain data because of the improvement of Internet operation ability, and no longer need market research institutions to be "intermediaries".