Brand Appeal: Wisdom, Joy and Safety In terms of brand concept, Leya actually has three quite lovely "brand ambassadors". Three lovely dolls, representing wisdom, happiness and safety, jointly symbolize "safe and happy toys bring infinite wisdom to babies". When parents buy toys, they often feel headache because of the storage problem of toys. Space at home is limited. Where should I put a bunch of toys so as not to take up too much space? Leya toys are all designed in Japan, full of Japanese design ingenuity. Toys don't win by being big, but by the versatility of their products. Every toy contains multi-functional features, and a product often contains many tools needed for learning, which is also the meaning of "wisdom"; In addition, we also look forward to creating more beautiful parent-child time and creating a "happy" atmosphere by playing with toys and interacting with parents. As for "safety", it is the most important production principle of Leya. All toys not only meet the inspection standards of the Bureau of Standards and Inspection of the Ministry of Economic Affairs, but also obtain many patents and certifications around the world.
Leya, a professional toy brand with wisdom, joy and safety, has strict safety control and the manufacturing process is watertight. Qiu Yilong, general manager, pointed out that Leya's products use lead-free and non-toxic first-class raw materials at the same level as food containers to ensure that babies will not have safety problems when putting toys in their mouths. The hardness of the product is also enough to bear heavy weight and fall, so as to prevent the baby from accidentally swallowing the broken pieces of the toy. In the use of the mold, it is a precise mold manufacturing, and the toys produced are smooth and delicate to avoid the baby being scratched by rough places. In order to prevent the paint from falling off the toys, Leya rattle series toys are composed of independent parts instead of colored paint, so as to prevent the baby from eating the falling color blocks by mistake. The rattle series products also do not use metal in structure, so as to avoid toys from rusting. The finished products will also undergo many random inspections, including multiple tests such as tensile force and impact, and strive to pursue the highest quality. Parents can rest assured that their babies use toys. In addition, a production step that Leya is proud of is the introduction of heavy metal colorimeter, which can detect 18 kinds of heavy metals harmful to baby's development. Before making colorful toys, all raw materials must be tested to ensure that they do not contain heavy metals. In order to prevent raw materials from being polluted in the production process, even after production, we will further conduct sampling inspection on each batch of products to ensure that the products meet international standards before selling them separately.
The new member of Leya family 20 13: Rody Leya has quite a number of brand series, and a new series will be launched this year: Rody, the vault. Many people may be familiar with vault Rody, because it was actually born in Italy in 1984. Designed by LEDRAPLASTIC, a professional children's entity toy company, it has sold well all over the world for 29 years, and the cute image of vault has long been deeply rooted in people's hearts. It is not only a useful playmate for children to learn, but also loved by adults. Up to now, the number of vault Roddy's homes in the world is increasing year by year! The interesting combination of Toyroyal Leya Toys and Rody will ignite the spark of joy and bring colorful childhood to the baby. Now, let's "enjoy Roddy and love" with the children, and go through childhood with the vault and Mercedes-Benz, creating infinite beautiful memories for the fun of childhood.
Leya, a smart, happy and safe professional toy brand, thinks about marketing strategy from the perspective of consumers. Leya's target population is infants aged 0-3. General Manager Qiu Yilong humorously pointed out: "The problem facing the toy consumption market in this age group is:" Those who buy will not use it, and those who use it will not buy it. Buyers are usually parents, but parents don't play with toys themselves; The real user is the baby, but the baby can't buy and choose. However, most parents lack the concept of how to choose. Parents will buy whatever the store operators put in, just like the grocery store era, the operators will not guide their parents to choose the right toys, leaving them at a loss and having to choose the toys that are subjectively "suitable for their eyes". Leya believes that it is more important to educate parents how to choose suitable toys than to emphasize the goodness of Leya and sell Leya products. In order to let parents know more about the types of toys needed by different ages, Leya also held a series of classroom lectures for mothers to teach them how to choose toys. General manager Qiu Yilong also suggested that mommy can choose a high-quality bedside musical bell or hand bell as the first gift for the newborn baby in line with the baby's development.
Regarding the future, please wait and see the future development direction of Leya. It is to become a professional supplier among retailers, not only to "sell" products, but also to develop towards the route of "education and guidance", so that babies can get the most enlightening toys that meet their needs at all stages of growth. Qiu Yilong, general manager, pointed out that Leya still has a long way to go in the future, hoping to become a leading brand that accompanied the baby to grow up from childhood, and also a brand trusted by parents. Whether to further integrate production resources in the future and provide products that meet the needs of the times and have a higher performance, let us wait and see!