Entrepreneurship should be based on independent intellectual property rights as much as possible. In the past, China's international commitments in intellectual property protection were limited mainly through its participation in intellectual property protection organizations and their international conventions, or in the form of bilateral agreements. After China's entry into WTO, China will join the WTO Agreement on the Protection of Trade-related Intellectual Property Rights, and the protection of intellectual property rights in China will be strongly constrained by the WTO dispute settlement mechanism. This is even more important for students to start their own businesses. Experts pointed out that one of the important reasons for the failure of students' entrepreneurship now is the neglect of scientific and technological innovation. Students must have four conditions to start a business. First of all, they must have independent intellectual property rights to create and invent. Secondly, the invention can be transformed into a product with market prospect; Third, this product should have an expected market; Fourth, there must be reliable fund providers. Whether there is independent intellectual property rights has become the primary condition for college students to succeed in starting a business.
knowledge
Many entrepreneurs can't express their ideas accurately and clearly, lack personalized information transmission, and some plans are even incomprehensible. Behind this seemingly language expression ability, it reflects that entrepreneurs lack an accurate understanding of various resources needed for starting a business. In this respect, enterprise personnel with practical experience are better than students at school. The unsuccessful business plan still has the following problems: I don't know how to write a business plan; Lack of understanding of the target market and competitors, the data used in the analysis can not stand scrutiny and is not convincing; Quite a few plans are ambiguous in price positioning, without specifying what value the plan will create for users and the market, or why users will buy their products and services, and how enterprises can make profits and ensure normal operation; Although some plans have good entrepreneurial ideas, their operability is hard to ban. All these reflect the lack of knowledge of college students in entrepreneurship.
fund
"A clever woman can't cook without rice." Without funds, even the best innovative technology cannot be transformed into real productive forces. "Money is not everything, and no money is absolutely impossible." This is also the reason why students start their own businesses. Creativity is a flower, capital is water, and creativity that does not attract capital will eventually grow old. "Working with investors with opposite ideas will be a painful entrepreneurial process." Undoubtedly, capital is the first mountain for students to climb when starting a business. There are three misunderstandings in students' business invitation. The first is eager to get funds, give small money to large stocks, and sell technology or ideas cheaply. Many core technology owners are deeply dissatisfied with the initial investment agreement and propose to break it after the company has been in operation for a period of time. And the consequence of doing so can only be notoriety in the capital market. Secondly, even if investors can't provide value-added services and guidance, they are still tied together. Third, irresponsible use of venture capital, burning other people's money to complete their dreams. Investors in each round of financing will affect the feasibility and value evaluation of subsequent financing. Therefore, for startups that are still in the early stage, it is necessary to introduce some investors who are truly powerful, can provide value-added services, and have the same ideas as entrepreneurs, even if they temporarily give up some immediate interests.
psychology
Entrepreneurship needs rationality rather than impulsiveness, and entrepreneurship needs calmness rather than fanaticism. In reality, college students are like a "great leap forward" in starting a business. It seems that as long as you start a company, you can do it overnight, and the financial resources are rolling in. Lack of in-depth examination of the industry, lack of deep understanding of society and mass consumption, and blind entrepreneurship are the "common problems" of students' entrepreneurship. "It is a good thing to have entrepreneurial enthusiasm, but due to narrow vision and strong theory, many original ideas lack feasibility and cannot stand the test. Students should not be too conceited and accept others' polishing of their originality. "
experience
There are some college students' ideals and ambitions, but they are "high-minded and low-minded" In the process of starting a business, they lack the experience and relevant knowledge of specific market development except "on paper". Lack of experience and the ability to integrate resources and implement management from a professional perspective are the important reasons for the failure of college students' entrepreneurship. Imagine that if venture capitalists don't introduce people with professional experience in the early days of Yah oo, Yahoo may always be an idea of students. Venture capitalists pay more attention to entrepreneurial teams that can effectively organize industrial resources, and are not optimistic about smart individuals with ideas. Because even the ideas of genius can be copied, and the overall strength of the team is difficult to copy.