Network promotion, we must first clarify the following points:
1, customer orientation of the product, which target customers should the product be branded for?
2, brand awareness, to become a brand, it is very important to improve awareness.
3, brand reputation, a product reputation is good or bad, so is the brand, it is very important to improve reputation.
4. What is the quality of the brand? Only when the quality is guaranteed can it become a real brand, otherwise it is to seek fish from the edge of the wood.
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After clarifying these, choose the right promotion method! There are many ways, and the choice of ways should be based on the above points!
1, search engine promotion: it covers a wide range and can bring clicks and traffic quickly.
2. Website news promotion can quickly improve popularity and word of mouth. Combined with the promotion of soft text, it can form a huge influence range in a short time. It is a good promotion model for event marketing promotion and can also be used for summative promotion.
3, forum promotion, the forum is a big market, depending on how to seize it, you can seize the targeted promotion of key forums, but you need a lot of information input, and forum hype is also a good way to improve brand awareness. Forum promotion can be divided into push promotion and pull promotion. Push promotion: push a large amount of forum information to forum users and cover strategic promotion with information; Pull promotion: combining the functions of forum topping, refining, recommending, hot posting and so on to attract netizens' attention, so as to achieve the promotion effect, and it is also a promotion method to attract netizens' attention by guiding replies to forum articles.
4. Word-of-mouth promotion, mainly based on question-and-answer interaction, Baidu knows, Tianya Q&A, Tencent Q&A, Sina Love Q&A, Yahoo Knowledge Hall and so on. This is the best way to improve word-of-mouth and popularity, but word-of-mouth needs quality assurance, so product quality is the key to promotion. Want to do a good job in word-of-mouth marketing promotion, the premise is that the product must be of good quality!
5, classified information promotion, classified information advertising is a small investment, the most direct advertising model, convenient and flexible, set text, links, pictures, slogans, contact information and other direct advertising marketing methods in one. At the same time, it is conducive to information collection, increasing click traffic, popularity and so on. For example, word of mouth, city, people, market and so on. This requires long-term adherence to the publication and maintenance of advertising information.
6.SNS community promotion. Now there are more and more SNS communities with more and more complete functions. Voting, blog reprinting, sharing and web games can all be used for promotion. For example, the sharing function, if a person's ID is counted as 100 friends, 20 shares will affect the scope of 2000, and others will share and reprint peer-to-peer, and the promotion scope can be imagined.
7. Blog promotion. Blogs are fully functional and can be included by search engines as early as possible. And now most blogs have SNS function, which is conducive to promotion! Blog promotion needs the accumulation of popularity and the long-term maintenance of blogs. Every corner of the blog page can be a good place for advertising. Blog design, such as banners, logos, avatars, background pictures, blog sections, blog friendly links, blog labels, blog logs, photo albums, blog development themes, etc., are the best ways to promote!
8, circle group promotion, chat tool group, blogosphere and so on! You can publish advertisements, soft articles, pictures and websites. As long as you have the patience to promote them, combined with some group software, I believe this is quite impressive. When appropriate, you can use some forced forwarding promotion methods!
9. Promotion of holiday blessing: Make holiday blessing pages, such as New Year's Day, Spring Festival, Valentine's Day and Mid-Autumn Festival. Making a holiday greeting page with promotion can not only get traffic, but also improve popularity! It is best to have a forwarding function on the blessing page to seize the holiday opportunity and the hearts of netizens.
10, mass promotion: mass promotion in recent years, although netizens are somewhat disgusted, as long as they are well grasped, the effect is objective! Personal opinion: mass mailing can be combined with holiday wishes, greeting cards, sensational stories, inspirational stories and so on. Only by removing the virus from netizens will the promotion be effective!
1 1, there are many ways of network promotion, such as: video promotion, picture promotion, Internet cafe promotion, shop promotion, recruitment promotion, joke promotion, buzzword promotion, joke promotion, novel promotion, plug-in tool promotion and market research. ...
12, online promotion is combined with local promotion, and online promotion is combined with real venue promotion: sponsorship, media advertising, communication, activities, competitions ... This is more effective ~
5k network promotion reflects the value of your brand!