There is no doubt about the prospect of this career. China has 700,000 websites and needs more than 3 million network editors. Judging from the policy orientation of the country (the strategy of the country is informatization) and the economic orientation of the market (the large-scale influx of venture capital into the network industry), the Internet is an absolute sunrise industry, and online editing is an absolute golden profession.
How to edit web pages well? How to support your family by this profession? How to earn a good salary and develop yourself? How to realize self-worth in this profession? We should look at this problem from the perspective of overall career planning.
News-editing-promotion-planning-operation is the career development route of network editors in my opinion.
In the first batch of online editing textbooks in China, 70% of the knowledge we have learned is news editing; 20% is community management; 10% is a web page making technology.
From the practical application, news knowledge can still be used in the comprehensive portal era five years ago. Now I have to remind you that in 2006, with the rapid development of the internet, it has obviously fallen far behind. For the second piece of knowledge, community and interaction, in the era of web2.0, where the concept of community is unprecedentedly powerful, those common sense can only be regarded as entry-level ABC；; As for web technology, this is worthy of recognition. Without four softwares (Deamweaver, Flash, Fireworks, Photoshop), it is not a good fckeditor. In practical work, you have to face the problem of wrangling with the technical department. If you know software, you won't be fooled by those boys.
But that's not enough. In my opinion, knowing software and some application technologies, but having weapons, is very hard work; In addition to hard work, you also need "deep internal strength", which is the above five steps.
In my opinion, a truly excellent network editor must be both internal and external.
1. News
About network editing, it's just the embarrassment of copying and pasting, the helplessness of network porters, and a large number of such posts are flooding between networks, which is frustrating. But we must not underestimate this most basic "copy and paste". The establishment of a person's knowledge structure is like building a building. Only by slowly building one brick at a time can we see the whole picture of the building. Without this basic bricklaying process, you won't realize the true meaning of doing news. The more news you post, the more you know which news is good, which is rubbish, which news can be serialized, which news can be tracked and pasted, and which news is not reported on the point. Would you consider changing a better title? If you feel that these news stories are not enough for an event, you might as well boldly integrate several news stories. When you feel that an event is really significant, then you should consider making a special topic and sort out the ins and outs of the matter. At this point, you have learned how to handle, organize and even innovate news.
No one has ever asked you to copy and paste without thinking every day. Ms. Peng Lan, our online textbook master, wrote an article a long time ago: Paste-Processing-Organization-Interpretation are the four levels of online news. The low hand can only see the first floor, and the high hand can see the next few floors.
Internet technology is updated every day, and some good technologies have made it easy for you to find news. For example, RSS, such as Baidu and Google, such as web extracts, you only need to customize it, and the news will be sent to you actively.
If you do news without planning a special topic, you are not qualified to be a news editor.
Peng Lan's blog:/and the new competitiveness/such websites, if you don't know a few, you will sweat.
But first, I suggest you install an alexa toolbar, and then send an application to google Analytics, or find several websites with traffic statistics like/,so that you can know where your website visits come from, who is logging in to your website, how long they have stayed, and what content they are interested in, so that you can promote it in a targeted way.
plan
Network editors are often promoted after a long time. When you are promoted to a certain position, your boss will give you such a task:
We plan to modify, you take out the plan;
We are going to add a blog channel, you come up with a plan;
We will change our home page. What do you think, double it?
Questions like this will constantly challenge your confidence bottom line. At this time, you should have the confidence and ability to plan. No one teaches you this knowledge, it depends on your thinking at work and whether you have the ability to learn quickly and reflect quickly. What, you can't do it? Look at the story of 19 years old giving lectures to the richest man. No one is born with everything. In the Internet age, everyone needs to be a special soldier, with quick response, quick mobility and adaptation to various complex "terrains". The network has no barriers, no procedures, everything is changeable and everything can be innovated. It is these non-mainstream factors that determine whether your planning ability will make you soak in forums in your spare time or write blogs while others are watching TV.
But first you have to understand that planning must focus on the profit model. I have met many people who surf the Internet every day, but they just don't make money. You don't make money, and your website is not profitable. What do you want it for? The network has rules of the game. If you want to make money, you must come up with good things that people are willing to buy. This rule is like a stick, which will throw the concepts of "providing good service for customers, good content and creating value for users" into your head and make you really practical.
Secondly, you should have a classified navigation network, such as a collection of educational websites, which can ensure that you are familiar with the websites in your network field. How do others do it? Do you imitate or differentiate competition? Can you integrate the latest web2.0 things, make your website channels interrelated, introduce points system, implement VIP membership system, and introduce virtual currency system ... When you plan, you will find that the network is more and more like a big community, where we learn information, entertain, study, make friends, heal, shop, spend and even find love. You might as well imagine the real community. Does your website provide video rental shops, hospitals, libraries, supermarkets or banks, etc. If not, you should consider whether to move to the website.
The network is just a virtual version of the real community. If you work here and live here, you will find that your work and life are integrated. When you can't tell the distance between reality and virtuality, your planning inspiration will keep coming.
Step 5 operate
As web editors, we all have an ultimate goal. What is this ultimate goal? The answer given by the national vocational guidance policy is CIO-information director or information planner. Now look back at our career planning road: news editor-content editor-channel editor-content director-information director. I know this road very well, but it is not easy to get to the end.
In the news editing stage, you are a soldier; In the channel editing stage, you will; In the stage of information director, you are the general commander, not the commander. The whole website has grown from scratch, with millions of messages and dozens of channels. Maybe you have to plan it yourself. You should study macroeconomic policies, changes in the venture capital market and the media industry, the scale and profit expectation of the whole education or online game market ...............................................................................................................................................
Look at Chen Tong and Li Shanyou today, and you will know that it is not easy to be a director. You may not have a good life for five years.
Of course, at that time, you will have a great sense of accomplishment. The sense of honor in life will push you forward, and you may create a legend of cloud and harmony. But who cares about the bitterness behind you?
Maybe you don't want to be so tired, then let's start from the beginning, go back to our copy and paste, or go back to our starting point.