In 1970s, the operation mode of Amasai Tire began a new journey, and the first production and R&D center was established in Lyon, a French heavy industry city. Since then, R&D and product sales have mainly focused on military and aristocratic models. Since 1993, Amasai Tire has shifted the focus of civilian research to the comfortable and quiet high-end market. After nearly a hundred years' experience, Amasai Tire has occupied a large market share in the western European aristocratic market by virtue of its design, technology and strict R&D and testing procedures.
20 1 1 In view of the increasing number of vehicles in China automobile market and the increasing demand of automobile enthusiasts for vehicle performance upgrade and high-end performance, Amasai was officially introduced to China. In order to adapt to the road conditions in China, the designers of Amasai headquarters spent three years developing and testing various patterns and carcasses suitable for China roads. In order to ensure the product quality, Amasai Tire introduced the unique patented production technology Atom (Advanced Tire Operation Module) modular tire manufacturing technology in the production process, which ensured the full-automatic production of the tire, thus ensuring the balanced and perfect performance of the tire, without the interference of uncertain factors of human components, thus achieving the following four extraordinary performances: 1. Performance: improving the tire performance and durability, maintaining good handling in harsh driving environment, and enabling drivers to. 2. Comfort: Maintain the ability of the vehicle to maintain all aspects of performance during driving, especially when encountering adverse weather and road conditions, thus ensuring the safety of the vehicle and the driver. Third, safety: understand the driving situation of tires in real environment more deeply, and design tires on this basis, so as to minimize the impact of noise, vibration and bad road conditions on roads and realize an optimized driving experience. Fourth, environmental protection: reduce the cost borne by consumers by improving fuel efficiency. At the same time, due to the improvement of fuel efficiency, the carbon emissions of automobiles will also decrease, thus reducing the negative impact on the environment.
Since 20 14, Amasai products have been officially sold to China. At present, the company has established coverage in Hebei, Shanxi, Liaoning, Jilin, Heilongjiang, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hubei, Hunan, Guangdong, Hainan, Sichuan, Guizhou and Yunnan provinces. More than 500,000 square meters of professional warehousing and logistics center has been built and put into use, with 3 16 self-owned logistics vehicles; Cooperating with mainstream brands of tires and auto parts at home and abroad, it is one of the largest and most professional tire and auto parts distribution platforms in China.
Emma doesn't believe in the service concept of good quality and low price, and insists that good products and good services come from equivalence! Adhering to the principle of efficient and high-quality service of French brands, based on technology and backed by solid products, in order to change the situation of bad competition in China market, not paying attention to service and not paying attention to after-sales, on the premise of ensuring high-quality products, Amasai brand plans its sales concept in China from three aspects: 1. Products: According to China's climate and road conditions, Amasai builds products that are most suitable for China's road conditions and consumption concepts; Second, sales channels: follow the classic sales model, strive to enhance the value of products and services, and introduce the concept of humanized service that only sells offline channels; Third, service: maintain the motivation of efficient and high-quality service for the vast number of retail channels, and provide more cost-effective products and more intimate services for the majority of car owners.