First, real estate agents can obtain data.
The real estate agency business will fully understand the user's personal information and real estate information, and can recommend suitable houses for users according to these data. Alibaba participates in the real estate agency business and can obtain relevant data of users in real estate transactions. The data of user transactions is what Alibaba is most interested in. These data can supplement every plate in the Ali system.
Second, make good use of Ali's existing resources.
Alibaba itself has huge traffic resources, including e-commerce, film and television, take-out and other related data, as well as a platform for traffic distribution. After Alibaba set foot in real estate agency, it can reverse the user traffic with real estate demand in its own traffic system into the intermediary platform, bring accurate user groups to the intermediary platform, and improve the service of real estate agents to users in Alibaba system, killing two birds with one stone.
Third, light asset strategy.
The real estate industry is a relatively high-profit industry, and many housing enterprises can get high profits every year. However, the real estate industry has high requirements for the working capital of enterprises. Although the income is good, the amount of funds needed is also very large. Alibaba did not choose to enter the real estate industry, but entered the real estate intermediary industry, because the demand for funds in the real estate intermediary industry is not high. It can be said that it is a light asset industry. It is a good choice to participate in the real estate industry with less investment and get considerable income.
Fourth, earn stable profits.
Although the profit of real estate agency industry is not as high as that of real estate, the charging mode of real estate agency is mainly based on a certain proportion of real estate transaction amount. As long as the amount of real estate transactions rises, the fees of real estate agents will also rise. The main costs of real estate agency business are labor costs and operating costs, and the overall profit is still considerable. As long as the scale of real estate transactions is guaranteed to rise, the income of real estate agents will also rise.
Alibaba's participation in the real estate agency industry is mainly determined by the above reasons. By intervening in the real estate intermediary industry, we can not only give play to our own advantages, but also get considerable benefits.
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