1, online media
Network media is the main form of new media, and the new media we are talking about today is mainly network media. The invention of web pages based on HTTP protocol allows people to open the colorful world of the Internet with a click without professional skills and input commands. The development of Internet in China in recent 20 years has made it completely acquire the attribute and status of media. Its appearance has brought subversive changes to the world and become an indispensable element in people's lives.
2. Mobile media
Mobile media is a new media form, which is mainly based on mobile terminals such as smart phones and tablet computers. The biggest characteristics of mobile media are mobility, compactness and portability. The forms of mobile media are rich and varied, from early mobile phone short messages and mobile phone reports to today's information, videos, social interaction and other apps and QR codes. In addition, according to the 44th Statistical Report on the Development of Internet in China, by June of 20 19, the number of mobile phone users in China had reached 847 million, an increase of 29.84 million compared with the end of 20 18, and the proportion of netizens using mobile phones had increased from 98.6% at the end of 20 18 to 99./kl. It can be predicted that mobile media will become an important driving force to lead the development of new media marketing.
3. Interactive TV media
Interactive TV media is an upgraded form of traditional TV media combined with Internet IP characteristics, including digital TV and IPTV.
(1) Digital TV
Digital TV (Drv) is an end-to-end system, which digitally processes signals from program acquisition, program production to program transmission to users. Compared with analog TV, digital TV has many communication advantages. In recent years, China has vigorously promoted the conversion of TV analog signals to digital signals, and all digital signals will be covered in the next few years.
(2) Internet TV
IPTV is network TV, which refers to a service form of spreading video programs under Internet technology, especially broadband Internet. It is a new type of TV media, which mainly provides users with various interactive video program services through broadband network or cable TV of telecom operators. IPTV is supported by multimedia technology, communication technology and Internet technology. In specific use, by installing an IP set-top box, users can search multiple TV channels and synchronize with the network, and can also realize the network search function by connecting to the Internet. Therefore, this kind of network interactive TV not only integrates the traditional advantages of TV transmission of film and television programs, but also brings a new development revolution to TV transmission. Through network TV, IPTV program exchange platform can also provide users with more and richer personalized and interactive TV programs, so that users can have more flexible time selection and content selection space in the process of watching TV. At the same time, it also provides users with more diversified interactive digital media services, such as Internet browsing, e-mail, digital TV programs, visual IP phone and various online information consultation and entertainment functions, bringing users a brand-new TV experience.
4, outdoor new coal
When video technology goes out of the fixed place and faces the open outdoor space, mobile space and wireless network, new media forms appear, such as outdoor new media, building TV, car mobile TV and so on. These are all forms of outdoor new media and belong to a typical "waiting economy". In the case of waiting for the elevator and plane, the information is transmitted in time with a seemingly idle accompanying communication. Outdoor new media contains two meanings: on the one hand, outdoor new media contains "focus" content, that is, it spreads appropriate content in different places according to the characteristics of different audiences; On the other hand, the "newness" of outdoor new media refers to the revolutionary introduction of digital video technology into the industry to enhance its content. At present, the main forms of outdoor new media are urban outdoor electronic display screen, building TV, car mobile TV and so on.