Miao Wen de Qiao Mei
Boots landed.
On June 10, China Bingzhuang Group, the parent company of Chongqing Changan Automobile Co., Ltd. (hereinafter referred to as "Changan Automobile"), officially announced that Changan Automobile held a meeting of cadres and workers a few days ago. Gong Yande, general manager of Bingzhuang Group and deputy secretary of the party group, announced on behalf of the party group that Zhu Hua was appointed as the chairman and party secretary of Chongqing Changan Automobile Co., Ltd. and concurrently the chairman of Changan Ford Automobile Co., Ltd.
On June 5th, Changan Automobile announced that Zhang Baolin, deputy general manager of China Ordnance Equipment Group and chairman of Changan Automobile, no longer held the position of director and chairman of the company and no longer worked in the company due to job changes.
On the same day, at the 68th meeting of the 7th Board of Directors held by Changan Automobile, Zhu Huarong, Tan Xiaogang, Feng Changjun, Lu Laisheng, Zhou Zhiping, Wang Jun and Zhang Deyong were elected as candidates for non-independent directors of the 8th Board of Directors.
Zhu Huarong, as the first non-independent director, has already become an insider who succeeded Zhang Baolin as the chairman of Changan Automobile.
It is understood that Zhu Huarong has served as assistant to the general manager and technical director of Changan Automobile Company, chief engineer of automobile factory, vice president and deputy director of marketing department of Changan Automobile Company, director of science and technology commission and president of automobile engineering research institute, and was promoted to president of Changan Automobile in June of 20 14.
According to public information, Zhu Huarong, a technical background, actively promoted the research and development of Changan Automobile in the fields of intelligent networking, driverless technology, new energy, and promoted the development of Changan Automobile's own brand business.
However, at present, Changan Automobile has not announced the successor of the president.
Accelerate the pace of development
Since the sharp decline in sales in 20 17, Changan Automobile has experienced the "darkest moment" and "the third innovation and entrepreneurship" for three years, and is welcoming the dawn.
With the smooth landing of Changan PSA equity transfer, the cycle of independent brands and Ford new cars began, the company's mixed reform continued to advance, the equity transfer of superimposed new energy was completed, and the company's operating losses continued to decrease.
On June 9, Changan Automobile Production and Marketing Express showed that in May 2020, Changan Automobile produced183,000 vehicles, up 57.4% year-on-year and 10.4% quarter-on-quarter. Sales volume174,000 vehicles, up 54.3% year-on-year and 9. 1% quarter-on-quarter.
Among them, independent sales increased by 59.4% year-on-year, and Changan Ford sold 24,402 vehicles in May, an increase of 229% over the same period last year.
With the release of the Production and Marketing Express in May, many brokers, including Huaxi Securities, orient securities, Everbright Securities and Industrial Securities, believed that Changan Automobile had strong sales in the new product cycle and maintained its profit forecast and "buy" rating on Changan Automobile.
With Zhu Huarong's new job, Chang 'an has also started a new round of adjustment.
First of all, personnel changes frequently.
A few days ago, Chen Xiaobo, the former assistant director of Dongfeng Renault Marketing Department, returned to Chang 'an as the deputy general manager of Changan Automobile Passenger Car Marketing Division. It is also reported that Liu Weidong, the No.1 deputy general manager of Bingzhuang Group, will take charge of Changan Automobile's business in China in addition to its original business (mainly parts business).
In addition, Changan Weilai New Energy Automobile Technology Co., Ltd. (hereinafter referred to as Changan Weilai), a joint venture between Changan Automobile and Weilai Automobile, has also undergone industrial and commercial changes recently. In addition to increasing the registered capital by 90 million RMB to 654.38+88 billion RMB, Li Bin, founder of Weilai Automobile, stepped down as chairman of the company, and the chairman was changed to Tan Benhong, executive vice president of Changan Automobile.
It is worth noting that Li Wei and Zhang Yang, former directors of Changan Weilai, have also withdrawn. At present, Yang Fang, general manager of Changan Weilai, Yong Jun, director, and Chen, supervisor are senior executives of Changan Department.
For this adjustment of Changan Weilai, on June 10, Tan Benhong, executive vice president of Changan Automobile, said in an interview with think tank Jun: "Accelerate."
Indeed, Changan Weilai, which has been established for three years from April 20 17, has not done much and really needs to accelerate its development.
On the one hand, Changan Automobile itself lacks a new energy production platform, and at the same time, it lacks an important part of independent high-end brands in brand layout.
According to industrial and commercial data, Changan Weilai's business scope includes the design and development of new energy vehicles and parts; Automobile sales and related after-sales service; Wholesale and retail of auto parts; Technical consultation, technology transfer and technical services related to electric vehicles.
The purpose of the cooperation between the two parties is to * * * actively explore the research and development of pure electric vehicles, cutting-edge technologies of smart cars, sales and service models, industry consolidation, big data analysis and software applications, and innovative management mechanisms.
Therefore, for Changan Automobile, accelerating the development of Changan Weilai will undoubtedly become an effective way for Changan Automobile to make up for its shortcomings and enhance its brand.
In the field of "new four modernizations", on June 2nd, Changan Enterprise and its parent companies, China Bingzhuang Group, China FAW, Dongfeng Motor and Nanjing Jiangning Economic Development Co., Ltd. jointly invested 654.38+06 billion yuan to establish Zhongqi Chuangzhi Technology Co., Ltd. to build core platforms such as electric vehicles, autonomous driving and car networking.
Transformation in labor pains
Success is Xiao He, failure is me.
In the industry's view, the development of Changan Automobile in recent years is closely related to the performance of the joint venture Changan Ford.
Before 20 17, the joint venture sector has always been the biggest contributor to changan automobile's profits, and changan automobile's operating performance is also closely related to its investment income, while changan automobile's investment income mainly comes from joint ventures and joint ventures with long-term equity investment, including changan Ford, changan Mazda and other 1 1 affiliated enterprises. From the data point of view, from 20 15 to 20 17, the investment income accounted for 95.4%, 93.5% and 96.8% of Changan Automobile's net profit respectively.
However, from 20 17, the overall sales of Changan Automobile declined rapidly. By 20 18, the sales volume of Changan Ford has dropped sharply to 370,000 vehicles, and the annual cumulative sales volume of Changan Automobile is 2137,800 vehicles, down 25.58% year-on-year, and the investment income has also been greatly reduced. In 20 19, Changan Ford's sales volume halved again, and Changan Automobile suffered its first net profit loss since its listing.
Whether Changan Automobile can turn losses into profits depends on the boost of joint venture business.
Judging from Zhu Huarong's work arrangement, this appointment as the chairman of Changan Ford also means that restoring Changan Ford's business will become the focus of Zhu Huarong's next work.
In fact, since Changan Ford released the acceleration plan in September last year, Changan Ford has experienced a series of reforms such as sales, R&D, cost reduction and localization, and also ushered in a recovery in March this year.
Facing the future, Changan Automobile and Ford Motor will also strengthen strategic cooperation. It is planned to launch more than 20 products by the end of 20021,and Changan Ford Research Institute has been formally completed.
However, it is undeniable that compared with other automobile groups, the advantages of joint venture business of Changan Automobile are not obvious. The joint venture plate is small in size and single in brand, which is more susceptible to the economic and political environment.
In the past two years, Changan Automobile has not only acquired the equity of Changan Suzuki held by Suzuki, sold Changan Peugeot Citroen, and introduced strategic investors for Changan New Energy, but also eliminated more than 20 uncompetitive products, complete vehicles, engines and other backward production capacity 1 10,000 units.
However, Changan Automobile still faces the slow recovery of joint venture brands Changan Ford and Changan Mazda, and its independent business has experienced a new round of product rejuvenation. Car plate and new energy vehicles are difficult to provoke "girders" in a short time, and they are all in pain. Transformation.
This year is a crucial year for Changan Automobile's "Third Innovation and Entrepreneurship Plan". With the global auto market in a downturn and facing many uncertainties in the future, how to revitalize joint ventures such as Changan Ford and Changan Mazda, and promote Changan Automobile's own brand to achieve the goal of automobile production and sales breakthrough19100000 vehicles, with an increase of 8% year-on-year, will become a huge challenge for Zhu Huarong after taking up his new job.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.