As the saying goes, "Be a man in advance." This sentence undoubtedly puts forward higher requirements for being a man, which is an idea and a state of mind. "Honesty, heaven; Those who think sincerely, the way of people is also. " In the history of China, "faith" has always been regarded as the foundation of being a man and having a foothold. Honesty is the foundation of great achievements, and honesty can bring you wealth all your life.
Reputation is as important to businessmen as water is to fish. Those time-honored brands that have been circulated for a hundred years will have several stories of "honesty". Hu Xueyan, a "red-top businessman", is well aware of the truth that "honesty is good for profit and fraud is bad for harm" and insists on taking faith as the foundation in business.
At the beginning of Hu Qingyutang's founding, Hu Xueyan personally set up a "No Cheating" plaque, which read: "All department stores are forbidden to cheat, and the pharmaceutical industry is in danger, especially not to cheat ... The procurement is true, the system is refined, and it will not bully the world." Hang it in the store to warn employees at all times. Huqingyutang Pharmaceutical involves more than 3,000 kinds of medicinal materials, all of which are top-grade authentic medicinal materials purchased by self-built institutions in the country. If counterfeit medicinal materials enter the store, they will be discarded. He also asked employees not only to be enthusiastic, thoughtful and honest, but also to be proficient in business. On one occasion, a Huzhou pilgrim bought a box of "Hu's Pills for Avoiding Plague", which made him feel a little sad after reading it. He wanted to exchange it, but it was sold out. After repeated apologies, Hu Xueyan ordered the delivery three days later and provided free in-store accommodation. There is also a Sichuanese named Ao who works as a policeman in Xiaoshan County. He took 520 taels of silver all over Hang Cheng's banks, saying that the money was inferior and would not be exchanged. He came to Fukang's bank with his last attempt. Hu Xueyan smiled and said, "This is the first-class tattoo silver. What's suspicious? " Aosheng was full of praise when he returned to the department. This spread widely and became famous. At one time, all the dignitaries were proud of saving their money in Fukang. At that time, the bank raised more than 30 million taels of silver. More strangely, Luo Shangquan, a resident in green camp, Zhejiang Province, who was about to go to the front line, came to the door to deposit 12,000 pieces of silver, claiming that he didn't bear interest or accept receipts, but he was unfortunately killed. Hu Xueyan learned that there was no evidence, so he offered to pay Laurence family fifteen thousand two hundred pieces of silver with interest and interest.
Bai Juyi, a poet in the Tang Dynasty, called businessmen "valuing profit over parting" in Pipa Xing, while Hu Xueyan advocated that businessmen "value righteousness over profit" and pay attention to "benevolence and righteousness". This is the core of his business spirit and personality charm, so as to win people's hearts and convince employees.
Honesty is not only the foundation of an individual, but also an important virtue in dealing with interpersonal relationships. It is also the cornerstone of the survival and development of enterprises, and it is also the life of enterprises. At the same time, it is also an important standard of valuing "talents" in China's traditional management thought. Confucianism emphasizes that "people can't stand without faith" and advocates "genuine goods". Children's parents are innocent, which requires businessmen to be "honest and sincere". Judging from the development history of commodity economy, whether at home or abroad, the more developed the commodity economy, the more vigorous the business spirit and the more faithful it is.
In the war, "all is fair in war" is true and false, and false and true, which makes the enemy hard to prevent. In shopping malls, interacting with some competitors and using this strategy can often achieve unexpected results. Although the skill of "all is fair in war" is widely used in business activities, without the trust and support of the broad masses of the people, fundamental victory cannot be achieved. Business success also depends on the trust and support of customers. The phrase "no business is dishonest" does not reflect the essence of business, nor does it meet the fundamental requirements of market economy. In fact, the essence of business is faith, not betrayal. Successful entrepreneurs are soberly aware of honesty and trust. It will bring high credibility to enterprises and entrepreneurs.
Honesty should be "thick". Between enterprises and the public, we must not resort to deceit, but should "keep a promise as good as a thousand dollars" and take "trust" as the basis of survival. Exchange sincerity for sincerity, create sincerity with sincerity, and create friendship with friendship. What you get in return is the sincerity of others, the trust in you and the greater development of the enterprise.
A successful businessman must regard reputation as his life, keep his word and keep his promise. A person with credibility has great appeal, and the power generated can turn the impossible into reality. Taking "no matter how bad the environment is, as long as you are a real person and take credit as the foundation" as the creed, you will surely succeed in creating miracles. At the beginning of his business, Li Ka-shing regarded "sincerity" as the secret of success. He said, "I will never agree to do whatever it takes to succeed. If this is the case, even if I am lucky, it will not last long. " He also often said to his subordinates, "Be honest with others when doing business, and don't be opportunistic. No matter what difficulties you encounter, you should do everything possible to fulfill your promise to customers. Winning the trust of employers is more important than anything else. "
Li Ka-shing owes his first business to his sincerity. Plastic is a new product after World War II. It has the advantages of easy processing, durability and low price, and has great development prospects. In Li Ka-shing, where the business is galloping, plastic flowers are produced from the very beginning. At the beginning, a foreign businessman wanted to place a big order, but in order to ensure the supply capacity of Li Ka-shing, the foreign businessman offered to have a rich manufacturer as a guarantee. Li Ka-shing started from scratch and has no background. In order to find a guarantor, he ran for a few days and his mouth was worn out, but he couldn't change the reality. No one is willing to vouch for him at all. In desperation, Li Ka-shing had to tell the foreign businessmen truthfully.
Li Ka-shing's honesty touched the other side, and the foreign businessman said to him, "From your honest words, you can see that you are an honest gentleman. Honesty is the way to be a man and the foundation of doing business. There is no need to use other manufacturers as collateral. Now let's sign the contract. " However, unexpectedly, Li Ka-shing turned down the other side's kindness and said to the foreign businessmen, "Sir, I am honored to be trusted so much! But because of limited funds, I can't complete so many orders for a while. Therefore, I still regret that I can't sign a contract with you. "
It is because of Li Ka-shing's telling the truth that foreign businessmen are greatly shocked. He didn't expect that in a society where people widely accept the saying that "no business can be done without rape, no business can be done without rape", there should be such an honest businessman who is "stained with mud and sand". As a result, foreign businessmen decided to cooperate with this honest man, even if they took a big risk, because Li Ka-shing was worth making an exception. He said to Li Ka-shing, "You are a man worthy of respect and trust. To this end, I pay in advance to provide funds for you to expand production. "
Thanks to the strong support of foreign businessmen, Li Ka-shing has not only expanded its production scale, but also broadened its market, and Li Ka-shing has thus developed into the "king of plastic flowers".
At the beginning, due to lack of funds, Li Ka-shing only hired some short-term trained workers for production. As a result, many customers came to return the goods and demanded compensation because the quality of the products was extremely poor; When raw material suppliers heard the news, they also threatened to stop the supply of raw materials. At this time, the bank also sent people to urge loans. Difficulties flooded into Li Ka-shing from all directions. "Embattled" Li Ka-shing sincerely apologizes to banks, raw material suppliers and customers, and should pay compensation and return it. Because Li Ka-shing has always been honest and trustworthy, and his reputation is excellent, people accepted his apology and generously forgave his mistakes. Li Ka-shing narrowly escaped this difficulty.
Imagine if Li Ka-shing had not sown the seeds of honesty in others' hearts early. Then his future may be ruined by this mistake, let alone Li Ka-shing, the richest man in Hong Kong today.
If a person loses his integrity, no one will associate with him; If an enterprise loses its integrity, it cannot survive in the market. Honesty is golden. Many famous enterprises in ancient and modern times and at home and abroad regard honesty as an important core of corporate culture, and many well-known entrepreneurs regard honesty as their motto.
Tongrentang's corporate culture is honesty, and it is never faked. When employees enter the store, they instill that "although brewing is complicated, they will not dare to save labor, and although the taste is expensive, they will not dare to reduce material resources." It is this concept that has influenced several generations of employees. In the process of formula, material selection, pharmacy and curative effect. We always adhere to a standard, the rich and the poor are unshakable, which makes us a well-known brand. Its success lies in infiltrating and condensing the concept of honesty into all aspects of the enterprise and taking honesty as its own golden signboard. It is precisely because of this that Tongrentang's honest culture has ensured its longevity for more than 300 years, and honesty is the magic weapon for Tongrentang's longevity.
The most basic requirement of honesty is truth. Without authenticity, there is no honesty. Haier's corporate culture is "always sincere", which will create endless wealth for Haier. There is a domestic enterprise: "I am willing to spend 65.438 billion yuan to buy honesty." In others' eyes, this seems to be a foolish thing, but what it gets is to win the trust of the most important partner (dealer) and confidence in its products, establish a stable strategic cooperative relationship with the dealer, and lay a solid foundation for future sales cooperation.
Honesty is the "best competitive means" of enterprises and the productivity of enterprises. It can greatly reduce transaction costs, speed up capital turnover and utilization, improve efficiency, get rid of litigation and greatly improve the competitiveness of enterprises.
Honesty is an old topic, but it will never be out of date. The way to do business is honesty and stand by and believe. The market competition is very cruel. If any enterprise wants to occupy a place in the market, it must try its best. In doing business, we must first win the trust with sincerity and treat people well, so as to benefit from trust. If you treat others hypocritically and put self-interest first, you will lose trust in others, and both money and people will be lost.
Dark philosophy
Honesty is a spirit and principle, a moral norm and a code of conduct, and an enterprise resource and intangible asset. Then, make honesty the basis of your career. There will be more and more market opportunities for enterprises, faster and faster. Bring unlimited benefits to enterprises.