What is word-of-mouth marketing, and how do enterprises carry out word-of-mouth marketing?

Word-of-mouth marketing is to provide consumers with the products and services they need under the condition of investigating the market demand, and at the same time to formulate a certain word-of-mouth promotion plan, so that consumers can automatically spread good comments on the company's products and services, so that people can understand products and establish brands through word-of-mouth, and finally achieve the purpose of selling products and providing services.

Methods of developing word-of-mouth marketing in enterprises

1, accurate product positioning

No matter what enterprise, its attributes are limited, and it is difficult to guarantee that everyone likes it. Therefore, we must have a precise positioning of the product and aim at the right person.

2. Learn to convey the brand connotation.

For example, attending activities sponsored by the company and participating in the shooting of corporate brand culture films; Put your personal image on the sharing pages of official website, Weibo and other websites operated by the company. They take part in various promotional activities voluntarily without any remuneration. Yijin provides them with free personal image photos and the latest product experience.

3. Rich e-commerce promotion channels

Adopting the strategy of multi-platform entry will increase the input cost to a certain extent, but it will play a positive role in brand promotion. Opening flagship stores on various e-commerce platforms not only expands sales channels, but also increases opportunities for brand exposure.

Extended data:

Word of mouth is called "zero media" because of its important role in influencing consumers' attitudes and behaviors. Word of mouth is regarded by modern marketers as the cheapest information dissemination tool and highly reliable propaganda media in the world today.

Word-of-mouth marketing has obvious interpersonal communication characteristics, such as strong two-way, timely feedback, high interaction frequency and flexible methods. It also has the advantages of strong pertinence, high credibility, low communication cost, good corporate image and high customer loyalty.