Integration and coordination of production and marketing

After years of investigation, extended consulting found that many enterprises have such puzzles: unpredictable market, complexity brought by many varieties and small batches, personalized customer demand, and market fluctuation in off-season. These puzzles directly restrict the further development of enterprises, which is manifested in the lack of effective matching between internal capabilities of enterprises and market demand, such as purchasing capabilities, equipment capabilities, technical capabilities and so on. At the same time, the external performance is delayed delivery or out of stock, resulting in the loss of a large number of customers.

Based on many years of experience in business process management, extended consulting cooperates with enterprises to adjust product structure, cooperate with internal business processes, and help enterprises realize management modernization by means of IT.

Through the reform of enterprise internal process management, it can help enterprises break down departmental walls and ensure the information flow between departments. The information of the sales department can be transmitted to the technical department and the production department in time, which ensures that the new products keep pace with the times. At the same time, this information helps the production and technical departments to make the next production plan, purchase new equipment and raw materials in time, and reserve sufficient production capacity; The product and technical department will inform the sales department of the information generated in the production process in time to avoid the deviation of product production and the waste of resources, and also help the sales department to make sales plans and better serve the sales of new products. The sales department, technical department and production department supervise each other to avoid the situation of "behind closed doors" and truly realize the controllable integration of production and marketing within the enterprise.