1, the main problems restricting the development of e-commerce in China.
1. 1 Weak network infrastructure.
E-commerce is based on information network communication and characterized by real-time and rapid development of e-commerce business activities. It can be said that it depends on the scale of information infrastructure to some extent. Therefore, it is necessary to establish the necessary information infrastructure. Because of China's economic strength and technology, the network infrastructure is still relatively slow and backward, and the quality of the built network is far from meeting the requirements of e-commerce. On the other hand, the relatively small number of Internet users and low network utilization rate have caused a lot of idle network resources and low return on investment, which has seriously restricted the further development of e-commerce. Therefore, how to increase infrastructure construction, improve investment efficiency and change the backward communication network should be the most important issue, which is to promote the popularization of e-commerce applications.
1.2 lacks a perfect credit mechanism.
The imperfect credit market mechanism is the bottleneck that hinders the development of e-commerce in China. Online transactions, each transaction, we must determine whether the other party is credible. In the United States, a complete system framework has been formed. They designed a set of indicators to investigate and evaluate consumers' personal credit, including reliability, credit rating, solvency, personality and general reputation. With a solid basic credit mechanism, cardholders can spend by credit card, which is less risky, but fast and convenient. As the core of commodity trading banks, buyers and sellers have established a stable triangular relationship of cooperation, which is in the form of mutual restriction and supervision, credit and guarantee. The trading platform is built on. At present, neither enterprises nor individuals in China have established a good credit system, and there is no unified credit certification institution, and cash transactions are dominant.