The portal initially provided search engines and directory services. Later, due to the increasingly fierce market competition, the portal had to rapidly expand various new business types, hoping to attract and retain Internet users through a wide range of business, so that the portal's business was all-encompassing and became a "department store" or "online supermarket" in the network world.
Judging from the current situation, portals mainly provide news, search engines, network access, chat rooms, bulletin board system, free email, audio-visual information, e-commerce, online communities, online games, free cyberspace and so on.
Generally speaking, website traffic refers to the number of visits to a website, which is used to describe the number of users visiting a website and the number of pages visited by users. Commonly used statistical indicators include the number of independent users of the website, the total number of users (including repeat customers), the number of pages visited, the number of pages visited by each user, and the average stay time of users on the website.
Internet advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet by using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network.
Compared with the traditional four media (newspapers, magazines, television and radio) advertisements and outdoor advertisements, online advertisements have unique advantages and are an important part of implementing modern marketing media strategies. Internet is a brand-new advertising media with the fastest speed and ideal effect, and it is a good way for small and medium-sized enterprises to expand, especially for companies that conduct international business extensively.