1: Advertising forms (brand promotion, local promotion, WeChat official account promotion) ① Brand promotion: as the name implies, tourism brand promotion, for example, you want to promote an outdoor tourism development company or a tourist attraction. ② Local promotion: one of the main ways to open your local word of mouth, and only do local influence. (3) WeChat official account promotion: the company's WeChat official account promotion, through the WeChat official account to understand your brand. Promote the subscription number and service number and increase the number of fans.
2. Orientation ability. ① Orientation of interest tag: locate the target to be launched through the tag. For example, if your main business is domestic tourism, then screen the interest labels of domestic tourism and screen out the results. Then targeted crowd advertisements will only appear in the selected crowd. ②LBS positioning: You can lock the delivery area, such as people within five kilometers around a certain community in Baiyun District, Guangdong Province. Directional combination: By analyzing the characteristics of your user groups, for example, tourists are generally highly educated, have families, have cars and houses, and so on. Can be used as a combination of positioning, once again accurate your user base.
Here are the people who were screened before Bian Xiao. For reference only!
Finally, the preparation of advertisements. It is suggested to use real life materials, highlight the most distinctive tourism resources, reflect differences, and skillfully use human scenes to build tourism scenes, so that users can feel immersive and cause users to sing bad.