Some netizens believe that in the current era of traffic economy, because some platforms pay too much attention to traffic, the information on the platform is redundant and has no gold content; There are also some netizens who believe that the relevant departments should be severely punished to avoid this kind of traffic thinking, so it is very important for the platform to abandon traffic thinking. The author will talk about his own views below.
1. Communicator: First of all, at the current platform, it is not only a private enterprise, but has actually been built into a public domain. If the platform abandons traffic thinking, then the disseminators such as up owners and network celebrities on the platform will convey correct values. At present, with the decentralization of communication rights, the whole network field can be said to be noisy. What is needed in the era of information overload is to reduce the information burden, and to convey correct values is conducive to shaping and building public order and good customs in the whole network field. Therefore, abandoning the flow-only thinking on the platform is helpful for communicators to convey correct values.
Second, the content of communication: content is king. In fact, in the era of mass communication, content has always been king. Whoever has high quality and depth of content can attract the attention of the audience. However, in the current era of mobile Internet, some communication content attracts traffic by attracting people's attention, which has actually deviated from the mainstream values of society. If the platform abandons the traffic-only thinking, many up owners and network celebrities will start to dig deep into the content and improve the content quality of their products, which will not only improve the consumer experience of the audience, but also help the whole platform to be clean and tidy.
Third, the platform should also assume the responsibility of social tools. In the 1970s, the American Press Freedom Committee published A Free and Responsible Press, arguing that the media should bear corresponding social responsibilities because of its strong publicity. In fact, in the current Web 2.0 era, social platforms must also assume the responsibility of social tools. It is not only a private enterprise in the monist sense, because many users transmit, consume and experience information on social platforms, so social platforms should bear the responsibility of transmitting positive social values and shaping an upward good social atmosphere.
Finally, it is not enough for the platform to abandon traffic-only thinking, and it is not enough to rely solely on interviews. Relevant state departments should set up red lines to force these platforms to shift from traffic to content.