After Ren Jizhong graduated from university, he worked in the building materials department and the materials and equipment department successively, from official to deputy director. From 65438 to 0992, Ren Jizhong became the deputy general manager and financial manager of China Building Materials Corporation. He may really have a talent for business. In his hands, the Shenzhen company turned losses into profits that year. Shang hai also showed a stronger temptation than the office teacups. 1May, 995, Ren Jizhong went to sea shirtless. 1996 Established Guanlilai Industrial Co., Ltd.
Since then, Ren Jizhong has made great achievements in building materials, electronics, securities, medical care, catering and other fields. His reputation in the business world is as loud and pure as CAV, the largest audio brand in China. He used to be the general agent of CAV (now he is the director of CAV). However, during his return to his hometown of Pingyuan County, Shandong Province, he came up with the idea of establishing a dairy farming base. The villagers in my hometown are still not rich. It's a good way to "have enough food and clothing for cattle and a well-off life for cows", but there is a lack of high-quality cows in China. Northwest Shandong is rich in cattle resources. "Why not use high-tech test-tube cow technology to let cows have cows, which can not only produce high-yield cows for the country, but also help farmers get rich!"
Some people joked that Ren Jizhong wanted bears to have pandas. However, Ren Jizhong has been engaged in the human embryo industry, and his ideas naturally have scientific basis. From the beginning, he understood that the difficulty of this matter lies not in funds but in talents, not in technology, but in business path, because the best bovine embryos are in distant North America.
The initial breakthrough point is very accurate and effective: with the guidance of top domestic experts, look for the path and peak of internationalization. In 2003, the dairy farming base in Dezhou, Shandong Province was completed and put into operation. However, the "short board effect" soon appeared: embryos imported from Canada fluctuated in bloodline, price and quantity. Being so controlled by others is not a long-term solution. Ren Jizhong decided to build an embryo production base in the United States, the hometown of high-quality cows, with a total investment of more than 30 million yuan.
As a result, this brave and stubborn Shandong native came to the United States with full enthusiasm and broken English. Through opaque trade barriers and translucent cultural screens, he played a long game with strange experts, businessmen and officials in a market economy kingdom without the same rules. Repeated battles and repeated defeats, mountains and heavy waters have no way to doubt; After repeated defeats and wars, the future is bright. "Women are men and men are cows", but the real "cow" was the god in his heart at that time. These months have been the most difficult and tiring period for Ren Jizhong since he started his business, and he has lost more than 20 kilograms. Finally, in September, 2004, a world-class North American high-yield dairy cow embryo breeding base was built and put into operation in Wisconsin.
Ren Jizhong bypassed the barriers of exporting high-quality dairy cows in the United States and Canada, brought high-quality foreign genes back to the motherland, and started the industrialization project of dairy cow embryo transfer in China (China has spent billions of dollars for 30 years and has not yet formed an industry). Today, American bases produce 50,000 to 80,000 high-quality sex-controlled embryos every year, ranking third in the world. ANZ has become the largest supplier of high-yield dairy cows in North America in China, where the annual milk production of dairy cows exceeds 9 tons, which is more than twice the domestic average. "Cows give birth to cows, looking for Australia." Ren Jizhong saved a lot of foreign exchange for the country and brought rich benefits to farmers. As the son of a farmer, he feels very proud and gratified.
Ren Jizhong was therefore forced to become "the king of high-yield dairy cattle breeding in China and North America" and known as "the father of the industrialization of test-tube cattle in China". Professor Yang Xiangzhong, a famous Chinese-American scientist and the father of cloned cattle in the world, wrote an inscription for Ausim: "Embryo transplantation, rejuvenating the country through science and technology, benefiting the people, is promising."
Ausim can be said to be a very "cow" profession, but Ren Jizhong is proud of not only economic and social benefits, but also the idea harvest and will tempering in the process of starting a business. In the negotiations in the United States, he tasted mature business rationality and market spirit. Fair competition, clear property rights, clear objectives, clear expression, practical results, mutual benefit and win-win can make complex things simple, thus reducing transaction costs. This is in line with Ren Jizhong's business style: purposeful, honest and clear. It is also on the basis of Ausim's success that Ren Jizhong further clarified his business philosophy and development path: high technology, high profit, marketization and internationalization. Among them, internationalization also made Ren Jizhong taste the extra sweetness. He invested in the building materials industry in Angola, Africa, and was the exclusive supplier of building materials for the Africa Cup Bird's Nest project, which not only had broad development prospects, but also won honor for the motherland.
Shandong people are straightforward, and Ren Jizhong has made no secret of his "pragmatism". As an official and businessman, he pays special attention to the international political situation and carefully reads the government work report, because it may prompt business opportunities and opportunities. After many years in officialdom, he turned to the shopping mall where the world of mortals is rolling, but he has been reluctant to do unnecessary communication, and basically does not exceed ten social parties a year. He loves reading, is good at writing, and has a clear and lively thinking, but he never learns unnecessary knowledge. "If you want to know everything, you can't be Buffett." Ive's home page has such a sentence: because of concentration, it is professional.
I have a dream.
The hometown of Confucius and Mencius has retained too many Confucian traditions and spirits, so that a wanderer like Ren Jizhong wandered in the officialdom and worked hard in the shopping mall for many years, still without losing the true colors of Shandong people. He is orthodox in concept and straightforward in character, and his words and manners always reveal his sense of mission and lofty spirit of governing the country and leveling the world.
In that speech at Peking University, he talked about the reasons for his success, and the first one was patriotism. "If a person or an enterprise wants to make a difference, it must believe in the country and the government, otherwise it will lose its way. I have always done business according to the requirements of the country, always putting national interests first and not doing illegal business. " "Li Ka-shing is how to find the opportunity? Touched by patriotic light. " Second, Ren Jizhong said that people should have a "grateful heart". He was born in a poor peasant family. Since you have money, you should repay your parents, villagers and society. Ausim's project was initiated out of gratitude, and parents and villagers benefited a lot, and they also benefited a lot.
Before the Ausim project, Ren Jizhong returned to his hometown and saw the backwardness of the countryside. He felt very uneasy and responsible. So I paid to build a cement road for my hometown, two bridges, a village square integrating office and entertainment, and a 100 mu pomegranate garden for the villagers. Ren Jizhong will always help whenever his hometown folks find him, whether it is to set up education or help the poor.
This feeling of serving the whole world extends to his enterprise, and his personal chivalrous tenderness is further upgraded to organized, institutionalized and normalized public welfare behavior and charity. Ren Jizhong and his company have been committed to helping poor students, lonely old people, difficult patients and other vulnerable groups, and actively donated money and materials after disasters such as the snowstorm in the south, the Wenchuan earthquake and the Yushu earthquake in Qinghai. "Serving patients, being grateful to society and returning to society" has become the ultimate concern of Le Cheng Medical Group.
On February 20 10, Ren Jizhong solemnly promised: "The affiliated institutions of Shenzhen Aiweifu Medical Group, together with the sunshine avenue column, will provide free help to ten families of migrant workers with family genetic defects, so that they can obtain healthy offspring."
20 10 5 19, Ren Jizhong donated RMB100000 yuan at the donation ceremony of publicity and training activities of the national free cancer check-up project for rural women. In an interview, he said: "People get a sense of accomplishment in the process and result of giving help, and feel grateful for being helped in difficulties, which will certainly help improve the moral concept of the whole society." Shortly thereafter, Ren Jizhong rushed to Sichuan and donated 1 10,000 yuan to provide reproductive technology services for women in earthquake-stricken areas. Today, Ren Jizhong is busy setting up the Aiweifu Charity Foundation. There are some small details, but the dream he described in My Dream is about to come true: "Set up an Ivy League charity foundation to reward those scientific and technological personnel in the field of IVF;" Subsidize those patients who are poor on the road to begging for children; Support children who come to this world through IVF and encounter difficulties; Donate to build a test-tube baby school, establish a test-tube baby publication, promote a scientific lifestyle, and contribute to people's health. "
Ren Jizhong's long-standing firm dream is to build a "dream team of Aiweifu": "to be the best medical institution in China to treat infertility" and "to make Aiweifu a century-old brand to benefit the society and future generations." On New Year's Day of 20 10, Ren Jizhong announced that in the next five years, we will have more than 10 medical institutions, IVF will exceed 25,000 cycles, with nearly 1000 employees, and we will have our own research center and training base. These hospitals will be named after Evie. We should make "Le Cheng" the first chain brand of IVF in China, and let people think of "Le Cheng" as soon as they talk about IVF.
Brand is reputation and market value externally, and quality and culture internally. Ren Jizhong said that the welfare of enterprises is very good, but only material enterprises can't go far, and they must build their "cultural genes". Le Cheng's hardware and talents are first-class in the same industry in China, and we will also produce first-class enterprise spirit, culture and character on this basis. Only when you have a heart can you have a soul, and only when you have goods can you have cards.
The philosopher Russell once made a classic definition of aristocratic life, and Ren Jizhong is providing an example for this definition with practical actions: "Noble life is a life inspired by love and guided by knowledge. Neither love without knowledge nor knowledge without love can produce a noble life. "