1. Search engine promotion
Search engine promotion, also known as search engine optimization/search engine ranking, refers to a marketing method that uses online search tools such as search engines and classified directories to promote websites, so as to study the hot and cold degree and relevance of keywords and get a higher ranking on the results page of search engines.
2. Fixed ranking promotion
The so-called fixed ranking is not only a keyword in the real name of the search network, but also the location searched by the engine is fixed.
3. Keyword bidding ranking
Keyword bidding ranking is a business model launched by search engines. Set the minimum display price according to the competition degree of each keyword. The price of keywords determines the ranking position of keywords, and whoever pays the highest price ranks first.
4. Online real-name promotion
Online real-name promotion is the third generation of Internet access in China. After the real name of the company and product is registered online, users can directly enter Chinese in the address bar, and go directly to the enterprise website or search for relevant information without memorizing complicated domain names and websites, which is more simple and convenient.
5. Resource cooperation and extension methods
Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved.
6. Information dissemination and promotion methods
Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities that users get information on these websites to achieve the purpose of website promotion. Websites suitable for publishing this information include industry websites, forums, blogs, and supply and demand information platforms. Information publishing is one of the common methods to promote free websites.
7. Online advertising promotion methods
Online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements and e-mail advertisements.