Time flies and a piece of work is over. What achievements are worth sharing in retrospect? Write a work summary, draw lessons and guide future work. The following is my annual summary essay on marketing work, welcome to read!
Annual summary of marketing work model 1 20__, our county rural power company focused on improving the anti-violation ability of power supply stations and employees, cut into the whole process of marketing service management, made efforts to establish a standardized management system, establish and improve rules and regulations, strengthen supervision and guidance, implement preventive measures, eliminate hidden dangers, and made our county rural power marketing service anti-violation work achieve initial results. Now our main practices are reported as follows:
First, strengthen education, raise awareness and improve anti-violation ability in learning.
To improve the ideological level of employees, we must strengthen education. First, pay attention to the education of managers. At the beginning of September, the bureau held a meeting of key personnel above the group leader (including the group leader of power supply station). Director Wang Caiping made a mobilization report of "strengthening confidence, changing work style, striving for practical results, strict management, completing tasks and creating new achievements", warning employees: "Everyone should have a sense of crisis and can't cook frogs in warm water, which will only lead to death unconsciously in comfort."
Deputy Director Xiao put forward that the idea of our marketing service work is to "pay attention to the construction and implementation of the standard system, focusing on strict management and anti-violation". In order to deeply understand the working ideas of the bureau leaders, we printed out the reports of the two directors and distributed them to each manager for study. The second is to strengthen the education of all staff. Hold every staff meeting, study the Detailed Rules for the Implementation of Anti-violation Reward and Punishment for Marketing Services of Changde Rural Power Administration (Trial) one by one, and distribute the Marketing Service Learning Manual and anti-violation to everyone, which can be carried around, often studied and deepened. Special posters on anti-violation have been specially produced in various publicity columns, and all rural power employees have signed more than 200 "No Violation Commitment", each of whom has written no less than 800 words of learning experience. Every month, all staff will carry out a special campaign against violations of marketing services, summarize the anti-violation work of marketing services last month and arrange the anti-violation work of marketing services next month. By strengthening education and learning, employees' understanding of the concept of strict management of enterprises by provincial companies has been improved, and their ability to fight against violations has also been improved.
Two, strengthen guidance and supervision, improve the awareness and ability of marketing service personnel to crack down on violations in practice.
1. Take resolute measures and tough measures to crack down on illegal marketing services seriously and cruelly. Strict management is the most direct, effective and fundamental anti-accident measure for power enterprises. The key to implementing strict management is to strengthen the supervision and handling of marketing services in power supply stations. After the promulgation of Rules for Rewarding and Punishment of Marketing Service Violation of Changde Rural Power Administration, combined with the actual situation of our hospital, Linli Rural Power Company issued Rules for Rewarding and Punishment of Marketing Service Violation, which stipulated 7 kinds of minor violations, 19 kinds of general violations and 12 kinds of serious violations, and increased the joint liability punishment for the director and deputy director of power supply station, that is, the director gave the same economic punishment as the violator, and the deputy director made rewards and punishments. Since August, we have carried out monthly anti-violation supervision of online marketing services, * * * investigated and dealt with general violations 19, serious violations 1, handled 20 responsible persons and joint and several responsible persons, withheld wages of 3,300 yuan, dismissed 2 people, and issued four issues of "inquiry" and anti-violation supervision notices for marketing services.
2. As the saying goes, "Practice makes true knowledge." At the same time of supervision, according to the problems and hidden dangers found, guide the power supply station and marketing service personnel to take corrective measures, and constantly improve the awareness and ability of marketing service personnel to prevent violations in practice. For example, in order to solve the problem of irregular contract management, more than 200,000 copies of the Rural Customer Power Supply Contract were printed at a cost of 48,000 yuan, and each company was equipped with a special seal for the power supply contract and issued a power of attorney to guide the power supply company to re-sign the Rural Customer Power Supply Contract with all customers, thus eliminating the phenomenon of sending electricity without signing a contract. In view of the behavior that the electricity fee collectors don't pay the electricity fee to the bank on a daily basis, all the electricity fee collectors are required to generate a daily electricity fee collection report every day, so that the accounts are consistent, and they are deposited in the bank in time, registered in the electricity fee diary of the power supply station, and checked and signed by the electricity fee administrator. In addition, a unified electricity accounting check card is made to check the actual situation of customers and administrators paying sodium electricity bills on a monthly basis, and a unified pressure loss data copy card is issued to copy relevant data every month. It took 50,000 yuan to unify the clothes of 25 window service personnel, each of whom issued two sets of spring and autumn clothes, and spent more than 30,000 yuan to buy more than 200 sets of work clothes and make more than 200 badges.
Annual summary of marketing work model essay 2 We are full of confidence to usher in 20__ years. In the past year, the hotel's annual revenue and profit targets were relatively unsatisfactory. On this occasion, it is necessary to review the work, achievements, experience and shortcomings of the past year, foster strengths and avoid weaknesses, and strive for better results in the new year.
First, pay attention to efficiency and do a good job in marketing.
1, personnel adjustment. The hotel has adjusted the marketing staff, continuously expanded the marketing team, and enhanced the on-the-job staff's sense of competition and responsibility for active marketing. According to the analysis of the leadership of the marketing department, improving marketing performance is mainly to manage marketing personnel well, issue scientific and reasonable marketing indicators, and stimulate everyone's sense of responsibility and initiative.
2. Expansion of customer structure. On the basis of the original natural marketing channels such as agreement units, on-site individual customers and international cards, the hotel has expanded and increased channels such as group rooms and online booking, and decomposed the indicators according to the proportion of customers in each channel to the total hotel customers. In this way, the indicators issued to the marketing staff can be well-founded, and the decomposition indicators are reasonable, which can promote the promotion of marketing performance and enable the hotel to complete the business indicators issued on schedule.
3, meals, room rate commission reward. According to the characteristics of hotel market positioning, the marketing strategy is mainly to receive business guests, individual guests and international card guests from the agreement unit, supplemented by online booking and team room, and the marketers will reward a certain percentage of commission after exceeding the monthly marketing target. This kind of incentive policy has greatly mobilized the enthusiasm of marketers and enhanced their sense of service.
4. Complaint handling. The marketing department directly serves the guests, and it is also a relatively concentrated place where guests ask questions, reflect the situation, make suggestions and complain. Based on the tenet of "guests first, service first", the marketing department accepts and properly handles complaints from guests, which reduces economic losses for the hotel and wins more repeat customers. In addition, according to the requirements of hotel leaders, the marketing department started from passive marketing to active marketing, and from disorderly work to orderly work, which directly won a sharp rebound in marketing performance.
Second, according to customer feedback, there are still three types of problems in hotels.
After a year's work and the joint efforts of all staff, the achievements are obvious. But we can't ignore the existing problems. Some of these problems come from guest complaints and other feedback, and some are found by hotel quality inspection or departmental self-inspection.
1, facilities and equipment are not perfect. In particular, the tables and chairs in the guest room are damaged at edges and corners, the wallpaper is moldy, the shower curtain is moldy, the carpet is dirty, and the floor tiles are cracked.
2. Service skills need to be improved. First, the comprehensive qualities of service technicians such as cultural literacy, professional knowledge, foreign language level and service ability are uneven. Secondly, the hotel has not worked out a set of standardized, systematic and feasible "incentive model". Third, individual behaviors such as arbitrariness of service skills are more serious.
3. The service quality needs to be optimized. From many inspections and guest complaints, it is found that the service quality of employees in various departments and positions in the hotel is high and low horizontally and good and bad vertically. The recurring problem is that some employees in some departments or positions are untidy, polite and initiative, poor reception service and inflexible in gfd. In addition, careless cleaning and untimely equipment maintenance have also affected the overall service quality of the hotel.
By reviewing the work of the hotel throughout the year, we encourage and spur the whole store to enhance self-confidence, cheer up, carry forward achievements and rectify problems. The governance objectives, business indicators and work plans for the new year will be formulated to guide the comprehensive development and concrete implementation of all the work of hotels and departments in the past 20 years.
The marketing department is the functional department responsible for handling public relations and marketing business, and it is an important window for the hotel to improve its reputation and establish a good public image. Making marketing plan plays the role of staff and assistant, and plays an important role in promoting hotels to clear marketing channels, open up markets and improve economic and social benefits. In the new year, I hope that all departments will cooperate happily in their work and jointly create good performance for the hotel.
Annual summary of marketing work: model essay 3. I communicated with the billing and settlement office of the corporate information department of the company on 1 month. During the six months of communication, I was mainly responsible for maintaining and supporting the front-end marketing of the group company (mainly the family customer department), reviewing the soft-text topics assigned by the leaders, guiding the related work of the charging specialty of the provincial branch and other work assigned by the leaders. In my work, I strictly performed my personal duties, studied hard and worked hard, and successfully completed my own work and the tasks assigned by the leaders.
(A) to do a good job of document maintenance
With the development of mobile services, it brings new scenes and challenges to billing services. In the scenario of full-service operation of the whole network, the extension and connotation of billing work have been enriched as never before. Mainly manifested in the following aspects: at the regional level, the traditional charging pattern with province as the basic unit is quietly changing with the emergence and enrichment of roaming scenes of mobile services, and the links between provinces and between provinces and headquarters have been strengthened unprecedentedly, and the networking trend of charging system is becoming increasingly obvious; At the business level, the traditional charging mode, which focuses on voice and data services, keeps pace with the explosion of value-added services, showing a tripartite situation, which puts forward new requirements for real-time charging, diversity of settlement, flexibility of integration, customer perception and financial distribution.
Just then, the headquarters started. On the basis of inheriting the advantages, the current and future business scenarios and supporting requirements are highly summarized and abstracted. In China, the focus of the model has shifted from the previous data model level to the capability structure level, focusing on the formation of protocols, network elements and various capabilities on the basis of charging networking and system productization, with the aim of creating a charging capability system with powerful functions, flexible structure, quick response and network-wide linkage.
In this project, I am mainly responsible for document maintenance. In my work, I carefully read various documents of the institute, and combined with my work in the province, I deeply understood the design spirit of the model. At the same time, according to the opinions of leaders and experts, the part of the document that is not detailed and comprehensive enough has been supplemented and adjusted. Through this work, I have a clear understanding of the future development direction of billing specialty and laid a solid foundation for future work.
(b) Complete the evaluation of soft topics.
The soft topic is the pre-research and technical reserve work of the technical business for the real business scene and the possible future development direction of the headquarters billing major. Its purpose is to form a technical and ability reserve and lay a solid technical and business foundation for future work. Because there is no ready-made business environment to verify the soft project, the reviewers of the soft project need to have a high comprehensive quality, not only have a deep understanding of the real scene, but also have a full grasp of the future direction. In a word, this is a new and challenging job.
When I first accepted this job, I thought it was very difficult, because it was something I had never encountered in a provincial company, but I didn't flinch in the face of difficulties. Through active communication with the author of the soft topic, I learned the research motivation and specific content of the soft topic, carefully read all kinds of literature on the soft topic, and combined with my own practical experience in work, formed a comprehensive understanding and grasp of the topic. Through all-round communication with the soft project writers, a consistent revision opinion is formed on the incomplete and incomplete parts of the project. Through the comprehensive cooperation with the soft project writers, the final document was finally formed. At the soft project review meeting held at the headquarters, the four soft projects I was responsible for passed the review smoothly.
(3) Actively do a good job in marketing support.
With the development of mobile business, it is facing more opportunities and challenges. In order to ensure the mobile market share and realize effective market expansion. The front-end department of the market has launched a series of marketing schemes and new products, which has brought great pressure to it support. The biggest feature of marketing support of group companies is that they must think from the national perspective and fully consider the differences in construction level and ability among provinces. In the process of translating "market language" into "institutional language", we must make overall consideration and comprehensive weighing to form a final plan.
After a short run-in, with the help of leaders and colleagues, I gradually mastered the working methods of marketing support at headquarters and had the ability to complete marketing support independently. I am mainly responsible for the marketing support of family customers department and 3g key products. The marketing scheme launched by the general household customer department is highly integrated and complex, and it is difficult to realize billing. At work, on the one hand, I seriously understand the spirit of the marketing plan of the family customer department, and put forward reasonable suggestions according to my own work experience to make the plan more complete and feasible; On the other hand, strengthen communication with provincial branches, fully understand the ability level of provincial branches, and put forward reform suggestions of billing system according to the requirements of marketing plan, improve the system ability, and ensure that the plan can land smoothly on time.
In the process of communication, I mainly completed the following marketing plan support work:
1. With the support of wireless broadband marketing scheme, the demand of long-term "double limit" of traffic put forward by the front-end department of the market is met by tapping the system capacity.
2. With the support of the unified authentication marketing scheme, we can create new events to meet the demand of distinguishing wlan access bills under the unified authentication scenario proposed by the front-end department of the market.
3. Participate in the discussion of the campus package scheme, put forward the demand of realizing free calls by setting the family numbers of each province, and solved the problem that the campus scheme is immature and difficult to realize.
4. Participate in the discussion of two-stage marketing plan, suggest setting family number to realize free call demand, and solve the complicated problem of accepting by joining preferential group.
5. Participate in the mobile payment project team, make suggestions and clarify the relationship between communication account and payment account. Participated in the revision of the system design scheme.
Annual summary of marketing model essay 4 The times are progressing and the society is developing. Marketing is the key link of the company's rapid development. I have worked in the bathroom for _ _ years. In this _ _ year, I deeply realized the glory and hardship of this job, and also gained unprecedented growth. I can only concentrate on my work with a more diligent, honest and grateful heart. In the past 20 _ _ years, it was a year of great breakthrough and rapid development in my work performance. Under the sincere guidance and care of leaders at all levels of the company, with the sincere help and support of all my colleagues, I completed my marketing task with a positive attitude, diligent and pragmatic work, well-trained business, dedication and pioneering spirit, and according to the requirements and tasks of the company's superiors. Now I will briefly summarize my work in the past 20 years as follows:
I. Summary of 20 Years' Work
In 20___ _, I completed the marketing task of _ _ _ million in 2000, and the personal marketing task target of _ _ _ million issued by the company in 2000. With my continuous efforts, I actually completed _ _ _ _ million marketing tasks in 2000, exceeding _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.
On the one hand, because marketers are in direct contact with customers, only by winning the trust of customers can they work smoothly, so I have always had a good cultivation, and I have always been generous and dressed appropriately. Marketing is not only selling products to customers, but also including after-sales service. In the after-sales work, I insist on receiving the information of customers' complaints. I will communicate face-to-face by telephone, fax or at the customer's place in time, discuss the solutions after learning more about the complaints or complaints, and reply to the customers in time. Follow up the implementation of the processing results until the customer's reply is satisfactory. After completing the marketing, I will go to the production workshop to do a good job of documentary delivery service, strive to make every order satisfactory to customers, always consider the interests of customers, and let customers avoid worries through a strong sense of service.
On the other hand, marketing work should always be full of high enthusiasm and passion, have the spirit of not being afraid of hardship and fatigue, and have the courage to be the first. I am used to making a detailed plan for myself before I start work, from the annual goal to the step by step. With a plan, we can work in an orderly way. I always believe that opportunities are reserved for those who are prepared, so I insist on active marketing instead of passively waiting for business opportunities. In my daily work, no matter whether the marketing process is smooth or tortuous, I will sum up my experience regularly, find my own strengths and weaknesses, and strive to be supplemented and developed in the next stage.
Two. Work plan for 20__
Summing up my work in the past year, I still have many problems and shortcomings in my work. I need to learn working methods and skills from other salespeople and peers. For 20 years, I intend to learn from each other on the basis of last year's work gains and losses. Focus on the following aspects:
On the one hand, I intend to study product knowledge, performance and use hard after determining the product variety. While doing a good job, I plan to study business knowledge, skills and marketing practice seriously in order to improve my theoretical knowledge, strive to continuously improve my comprehensive quality and lay a human resource foundation for the further development of the company.
On the other hand, in order to ensure the completion of the annual marketing task, we should collect information and summarize it in time at ordinary times, and strive to create better performance in 20__.
The marketing achievements made in 20 years are a great affirmation of my efforts, and will also spur me to be more diligent, practical and rigorous in my future work and create new marketing highlights.
I hope that in the new year, I can increase my marketing space through continuous efforts and hard work, and also win greater benefits for the company in return for the love of the company and leaders!
Annual summary of marketing work: Fan Wen5 has been in the company for nearly 65,438+0 years. With the strong leadership and care and support of the company's leaders, I made great progress in 20__, and initially reached the company's annual online marketing goal in 20__. Personal work for 20__ years is summarized as follows:
I. Annual Work:
1, familiar with the company
20__, joined the company in September. In order to integrate into the company team faster and better and lay a good foundation for future work, I stepped up my understanding of the company's workflow and became familiar with the company's corporate culture. Through understanding and familiarity, I am proud to join the company's team, but I also feel my own pressure. In the future work, I will be strict with myself, dare to innovate while adhering to the principle, and complete the task faster and better.
2, familiar with market work
As a marketing specialist, it is necessary to be familiar with and understand the market. In order to carry out my work better in the future, I often inquire about information in every activity, learn the planning safety of advertising companies, deepen my understanding of various market activities and have a deeper understanding of promotional activities. By participating in various activities, I have mastered various market organizations, operational processes and details that can be involved in activities, and improved my professional knowledge and effective experience in market activities. During the spring auto show, I learned about the management of various market expenses and participated in the compilation and revision of the expense management system and expense report of the market network department. The standardization of systems and reports is conducive to clarifying the rational distribution of marketing expenses and providing guarantee for marketing activities. However, in my expense reimbursement work in May, I almost suffered huge losses because I didn't pay attention to the details, and I learned a profound lesson from not grasping the details. Through this lesson, I will actively sort out and grasp the details in my future work, so that I can be more clear about my future work direction.
3. Participate in online marketing
In the past 20__ years, with the strong support and help of company leaders, the online marketing work has been continuously explored and promoted. In June, the trial operation of Cheyitong platform was started to promote the current "Promotion of 4980" promotion activities. In the current period, the effective hits of a single advertising news reached more than 2000 times, and the company's member pages were the first. In August, we cooperated with Chengdu full search website to carry out group buying activities, and * * * merged 69 vehicles; On June 5438+ 10, the manufacturer received it and used it. At present, the promotion message has been clicked more than 1000 times, and the online order conversion was realized for the first time, and three cars were delivered; In 65438+February, the company formally assembled1/cheyitong backstage, and the company 12 division also carried out online marketing. By the end of 65438+ February, 3 1, Market Network Department and 12 Division * * released the news 65438+. The news was pushed 3 times145 times, the number of views12374/kloc-0 times, the number of searches was 445868 times, and the number of calls1/kloc-0 times/6 times. The order was 7 times/kloc-0 times, and the transaction was/kloc.
In the work of network marketing, with the encouragement and help of the leaders, I studied and understood the market environment hard, focused on the advertising of network marketing, and achieved initial results in the actual feedback data. More people have learned to observe, transform and tell their own work with actual data.
Second, the existing shortcomings and improvement measures
I will be in blowing in the wind soon in 20__. Looking back on my work in the company in recent 1 year, although the workload is relatively large, there are not many bright spots, and many jobs are still unsatisfactory. To sum up, the shortcomings mainly include the following points:
1, lack of active learning and communication, unable to make full use of resources.
In the course of work, because I am unfamiliar with the automobile major, I don't understand and digest the marketing policy in time, which leads to the reduction of publicity efficiency or even mistakes, and I can't make full use of the superior resources. As the saying goes, "Three people must have a teacher". In the future work, I will actively strengthen communication with colleagues in the marketing department and business department, and realize resource sharing through the company's platform, so as to improve my business level.
2. Lack of planning and summary.
In the process of daily work, due to the lack of planning and summary, the purpose of work is not clear enough, the contradiction between primary and secondary is unclear, and concrete materials cannot be formed after the end of daily work, which often achieves twice the result with half the effort. The leader is dissatisfied or full of grievances. In the future work process, I will make a work plan carefully, complete all kinds of information recovery after work, strengthen the understanding of purpose, distinguish between primary and secondary contradictions, and strive to get twice the result with half the effort.
3. The major is narrow.
As a member of the marketing department, you should be versatile, so that talents can meet the needs of the company. My major is relatively narrow, and I don't know enough about other majors in the automobile industry, especially event planning and publicity innovation, which limits my development. In the future work process, I will strengthen the study of other majors, make full use of the company's resources, improve subjective initiative, and strive to become a multi-functional and compound talent.
Three. Measures and suggestions for completing the 20-year target plan
For the smooth development and sustainable development of network marketing, I make the following suggestions in this and other aspects.
1, network marketing specialist
Marketing activities are the basis of company marketing and play an important role in company marketing.
In the docking marketing activities and network marketing work of business units, most network marketing specialists do multiple tasks by themselves, and often the relevant data can't be put in place in time in an emergency, which leads to the confusion of the whole system of network publicity and network marketing and the extremely slow promotion speed.
Network marketing, a marketing model, is one of the key investments of the company for 20 years, a brand-new marketing model developed by the company and another marketing channel opened up. It is suggested that the company can appoint special marketing specialists in each business unit within 20__ years to connect marketing work with network marketing work in a directional way, so as to make the network marketing work develop steadily and rapidly.
2. News and image pages
Internet marketing has brought convenience to the marketing and publicity of the company, but due to the complexity of users of the network platform and the complexity of network communication methods, it is easy to produce bad information on the network.
In 20__, we will continue to strengthen news supervision and firmly grasp the publicity focus of deepening the concept of consumers buying cars. In terms of news, besides promotion, news will still be sent after being audited by the Market Network Department, and in every corporate news and promotion news, the amount of corporate news will be gradually increased, and the publicity of the brand, corporate culture and business philosophy of Wan You Yu Xiang Company will be strengthened.
In terms of page specification, we will continue to standardize polite language and establish a good corporate image for the company. In addition, we will invest new funds in the promotion and after-sales service of riders' activities, and present a three-dimensional "4s" on the Internet. For customers who participate in activities and enjoy services, we will guide the network marketing specialists of all business divisions and guide customers to publish information such as online car pick-up operation and after-sales maintenance operation on the auto forum. Combine traditional media advertisements to create three-dimensional online marketing publicity, expand the influence of relevant customer groups, and then promote marketing to create better benefits and good reputation for the company.
3. Telemarketing
After 1 month of centralized purchase and use, 400 telephone customers are much more than those who directly present orders online. In the past 20 years, network marketing has achieved marketing volume, so it is imperative to carry out telemarketing. While strengthening the polite language of each unit, we will pay a return visit to 400 telephone customers on a regular basis to form a reporting system and reduce the turnover rate of 400 telephone customers.
Step 4 promote sales
At present, there is a weak phenomenon in online marketing. In the model stage of network marketing, we have not yet formed an effective means of rewards and punishments. Customers who buy cars online can't enjoy other surprises brought by online shopping, and online marketing specialists can't enjoy a certain degree of reward for selling cars online. All these have reduced our marketing volume and power consumption in online marketing. In 20__, I suggest that leaders can implement it in the first two quarters, and online car purchase will be rewarded. The online sales policy and prizes for online sales of cars by online marketing specialists not only stimulated consumers, but also improved the marketing enthusiasm of online marketing specialists, laying a solid foundation for the company to occupy a favorable terrain on the Internet.
Network marketing is quite complicated. It integrates all the contents of entity 4s, not as simple as promotion and marketing. Therefore, as a practitioner engaged in network marketing, we should firmly establish the consciousness of full-time operation, have a strong sense of crisis, and devote ourselves to the work with the spirit of being the master.