Before applying for the enterprise number of Xiaohongshu, merchants should check whether the business scope of the business license involves the forbidden industry scope stipulated by Xiaohongshu. Once the enterprise information such as the name, avatar and account profile of the certified account contains the following prohibited industry contents, it cannot pass the enterprise number certification. (Enterprise number certification fee 600 yuan, non-refundable if the certification fails).
note:
1. The health care industry needs to provide the approval certificate of domestic/imported health food in the supplementary qualification section;
2. Contact lenses and beauty instruments need to provide relevant certificates and quality inspection reports. See "Guangdong Listening Culture" for details;
3. The "one line, three meetings" member enterprises in the financial industry belong to the scope of access, while the related industries such as funds, private placement, trust and virtual currency, as well as the Internet finance industry belong to the forbidden industries.
Second, the information required for enterprise number certification
1. Business license
(1) Chinese mainland enterprises should have the latest business license (three certificates in one), and the black-and-white copy should be stamped with the color official seal, which is clear and complete.
(2) Enterprises outside China, Hong Kong, Macao and Taiwan should prepare the original color scanned copies of valid registration documents, and affix the color official seal of the company or the signature of the person in charge of the company, indicating the position of the signatory.
2. Little Red Book Certification Application Letter
(1) The official certification letter should be filled in according to the template of "Official Certification Application Letter", and the contents of the official letter should be clear and complete. At the same time, it should be stamped with the official seal of the enterprise entity and signed by the operator himself. Electronic seal, financial seal and contract seal are not supported.
(2) If the individual industrial and commercial households have no official seal, they shall provide color photos or scanned copies of the front and back of the legal person's ID card, and the legal person shall autograph it in the lower right corner of the official letter.
3. Industry qualification
Some industries need to provide relevant qualification materials for certification, such as the hygiene license for cosmetics production enterprises provided by ordinary cosmetics producers in the beauty industry and the food production license provided by food and beverage producers. Specific industry qualifications can be consulted by private letter.
Tip: Business license, official letter and qualification materials need to be prepared in paper form, and then clear and complete electronic photos should be taken for authentication and uploading.
Third, the enterprise number certification process
1. Open the Little Red Book mobile APP and click in the following order to enter the enterprise number authentication page: Me in the lower right corner → Home page setting icon → Account and security → Identity authentication → Enterprise authentication → Apply now.
2. Enter the enterprise number certification page, accurately fill in the account basic information, subject information and business information, and upload the business license and the small red book enterprise certification.
Note: Account name, account profile and avatar should be related to the enterprise, and words and avatars that violate the platform specifications should not be used. Before uploading the file, please check whether the official letter is filled in correctly, whether the photos are complete and clear, and upload according to the file size requirements.
3. If related qualification authorization is involved, please upload it to the supplementary information column. Fill in the operator information of the enterprise number (consistent with the operator information filled in the official letter) and upload the color electronic photos on the front and back of the ID card. After all the information is filled in and uploaded, remember to enter a number on another website to consult "Guangdong Listening Culture".
4. After submitting the materials and paying the 600 yuan certification fee, the auditor will contact you by phone within 3 working days and send an email to confirm with the user. If there are any supplementary materials, the auditors will continue to follow them up within the next 7 working days.
The authentication process of xiaohongshu enterprise number is not complicated, but if the industry and qualification are unqualified, it will directly lead to the failure of authentication, so the safest authentication method is to find professional authentication customer service to help you check the information to see whether your enterprise is allowed to enter the industry and whether the official letter information is filled in accurately. Customer service can help you solve all the certification problems, and can also help you submit the certification. The passing rate of certification is more secure than self-submission, and you only need to submit the 600 yuan certification fee required by Xiaohongshu, and you don't need to pay extra fees to the certification body.