A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
1, physical storefront is required.
Find rental information online or go to the street by yourself, choose a store with a good location and appropriate rent, sign a lease agreement, pay rent, deposit and so on. This process takes a long time, after all, the operation of the store depends largely on the quality of the lot.
2. Business license is required.
Business license is a certificate issued by the administrative department for industry and commerce to industrial and commercial enterprises and individual operators to engage in certain production and business activities. Its format shall be uniformly stipulated by the State Administration for Industry and Commerce. The registered items include: name, address, person in charge, amount of funds, economic composition, business scope, business mode, number of employees, business period, etc.
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Business licenses are divided into originals and duplicates, which have the same legal effect. The original shall be placed in a prominent position in the company's domicile or business premises, and the business license shall not be forged, altered, leased, lent or transferred. Without a business license, industrial and commercial enterprises or individual operators are not allowed to start business, engrave official seals, sign contracts, register trademarks or advertise, and banks are not allowed to open accounts.
3, need to purchase channels.
Purchase channels can be divided into long channels and short channels. According to the intervention degree of middlemen, the purchase channels are divided into series, such as zero-level purchase channels, first-level purchase channels, second-level purchase channels and third-level purchase channels. Generally speaking, the longer the channel, the higher the purchase cost.
On the other hand, the purchase channels are mainly divided into physical purchase channels and online purchase channels. Physical purchase is a face-to-face transaction, honest and reliable, and it is easier to understand the attributes of goods. It is also the main purchase method at present. Online shopping is efficient and not limited by time. You can "shop around" at any time, get a lot of commodity information, and you can also buy goods that are not available locally.
I hope my answer can help you!