165438+1October 1 1 is the "Men's Day" jokingly called by modern people. In order to reflect the characteristics of chatting and making friends on the platform, closely follow the opportunity of "Men's Day" and bridge the gap between male and female single customers, "Peach Blossom Rice" in Chao Ge, Shi Sheng specially proposed 1 1.
Second, the overall arrangement of activities
Activity time: 20xx years165438+1October 1 1.
Target users: member customers, high-end customers, mid-end customers interact with dj housekeeper and public relations model. Activity introduction: Love song duet and wine-sharing contest.
Content 1:
Customers who join the "love song duet" on "Men's Day Night" can invite dj housekeeper and models to compete with you.
Content 2:
Customers who join the "Wine Sharing Competition" on the night of "Men's Day" can invite dj butlers and models to compete with you.
Third, the way of publicity.
Date of SMS sending: 20xx 165438+ 10/0 Copy of SMS:
In order to welcome the arrival of "Men's Day", Zhenqing launched the "Peach Blossom Banquet". People who don't want to be lonely call 223 18888 to escape from the lonely cage and jump into the love castle, and another 10 thousand yuan prize is waiting for you!
Fourth, the rules of the game
Note: there must be more than 3 groups of people in each room to carry out this activity, otherwise it will be considered invalid. Rules of love song duet competition
1) Only guests who have to stay for consumption that night can participate in this activity.
Activities (only in Chao Ge, the club does not participate) 2) Love song duet competition: (Choose two love songs for the competition, and the guests and dj housekeeper will choose songs).
① Private rooms: Only three or more groups can participate in the love song duet competition. 1 group (consisting of a guest and a dj housekeeper or public relations model) can get a dozen beers worth 480 yuan if they win the first place in the competition.
(2) The love song duet competition is ranked by the judges, and who (the attendant on duty, the floor supervisor and the department supervisor ***3 people) will move out the prize (a dozen beers); There is only one prize in each private room.
Rules of wine-sharing competition
① Private rooms: Only three or more groups can participate in the wine-sharing competition. 1 Group consists of two people (including a guest and a dj housekeeper or public relations model), and the first person in the competition can get a dozen beers worth 480 yuan;
(2) The ranking of the wine-sharing competition is evaluated by the judges, and who (the waiter on duty, the floor supervisor and the department supervisor * * *) will move out the prize (a dozen beers);
(3) The evaluation of winning and losing wine: three rounds in one game, and three wins and losses in * * *; There is only one prize in each private room.
5. Competition prize: a dozen beers (worth 480 yuan)
Six, other matters needing attention
1. The insiders of this activity participated in the guest interaction;
2. This activity is conducted on the principle of openness, fairness and justice; 3. The right to interpret the activity belongs to Shi Sheng Chao Ge.
Seven: departmental cooperation
List of department follow-up items
Eight. Evaluate the effectiveness of activities.
1) Evaluate whether you are having fun from customers' mouths (dj and marketing staff will collect relevant information) 2) Evaluate the amount of promoted drinks (financial statements).
3) Evaluate from the general atmosphere of guests' play (evaluation by on-site management personnel)
Nine. Activity summary 1) What to add 2) What to improve 3) What to delete.
4) For the improvement of the next activity, all departments are invited to make suggestions and supervision.
Whether the above is correct or not, please advise! Report: General Office
CC: Operation Department, Public Relations Department, Finance Department, Marketing Department, Security Department and Engineering Department.
In order to improve the service quality of the front office, lay a good foundation for the opening of the hotel, and fully display the spiritual civilization of the front office, the "service star" selection activity is specially carried out, and the scheme is as follows:
First, the scope of choice
All the staff in the front office.
Second, the selection topic
Three "Front Office Service Stars" are selected every month.
Third, the selection conditions
(1) Necessary conditions
1, working continuously at the front desk for more than 3 months;
2. Abide by the hotel attendance discipline, and there was no absence in the month; I have not been punished for more than one fault for a whole month.
3. Have strong business skills and good service awareness; Full of team spirit; Excellent performance in life, high moral character;
(2) Detailed conditions and rules
1, gfd meets the requirements of hotels and departments.
2. He played an important role in this position, completed his work well, and was unanimously recognized and praised by customers and department personnel.
3. Be dedicated, helpful, warm and polite to guests, get along well with colleagues, and respect and obey leaders.
4, can quickly reflect the opinions and complaints of the guests, to meet the needs of the guests; There were no guest complaints and major accidents in that month;
5. Put forward reasonable suggestions on service, business skills, management, safety, environmental protection, energy saving and consumption reduction.
6. Actively participate in various trainings and activities organized by hotels or departments. Four. Selection Procedure The selection of service stars adopts the method of "recommendation by districts, centralized examination and approval, and unified commendation".
(1) On the basis of the service star selection activities, all divisions recommend qualified candidates to the front office manager according to the selection conditions.
(2) the principle of quota allocation
1. Each business department can recommend 1 employees as service star candidates;
2. In principle, the number of recommended candidates for post service stars shall be selected by each division, and those with outstanding performance may also be recommended at the same time.
(3) Choose
The front desk manager organizes the directors of each division to make a comprehensive evaluation of the service star candidates reported by each division, and the department director is responsible for reviewing the evaluation results and determining the three service stars at the front desk.
(4) Commendation
The department head will commend the monthly service star at the lobby meeting; And post personal work photos on the whiteboard in the lounge. At the same time, give 100 yuan in cash as a reward.
Verb (abbreviation of verb) I-word duration
On the premise of not conflicting with the overall activity plan and relevant policies of the hotel, this activity will be carried out from 10 to 1 for a long time. On 25th of each month, each department sends the list of candidates to the front office manager. Working ideas of emergency drill plan for suspicious explosives in hotel security department.
Hotel event planning 3 I. Purpose of the event
The Double Ninth Festival has always been a good time for hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event
"Care for the elderly, we will give you gifts."
Third, the object of the activity
Different double ninth festival promotion activities are carried out for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
65438+1October12-65438+1October 2 1
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Two leaflets were distributed to plan the promotion activities of Holiday Inn.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, we should make relevant records to prepare for the promotion assessment.
Hotel event planning 4 I. Theme of Double Ninth Festival
Chrysanthemum products are excellent and have strong feelings. Courtesy, respect for the elderly, and health for send warm.
Second, the activity time of the Double Ninth Festival
20xx, x month, x day, 3rd. Restaurant atmosphere of Double Ninth Festival
1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum is the most important thing, love is strong-chrysanthemum appreciation meeting in ——XX restaurant" was hung between two columns outside the door.
2. Pile a large "Double Ninth Festival Cake" with a small decorative "lamp" at the entrance of the main entrance, which means "climb higher step by step".
3. Post the theme flag of Double Ninth Festival in the restaurant.
4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.
Fourth, the background of the Double Ninth Festival activities
In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.
Verb (abbreviation of verb) the activity of Double Ninth Festival.
Activity 1: "Love Warm Autumn" Old People Order a Charity Sale
During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when you order the set meal.
Activity 2:
The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various double ninth festival packages.
Activity 3:
1. On the day of the Double Ninth Festival, send a nourishing soup to the elderly over 60 years old.
2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.
Activity 4:
Hold the Centenary Banquet. All people over 60 (with valid certificates) can enjoy the Double Ninth Festival Package in 99 yuan (only 100 people), while the quota is full. There were folk music, face-changing and lion dancing during the dinner.
Activity 5:
"Double Ninth Festival" is on sale.
Health wine, health products, health food.
Other articles for the elderly, etc.
Sixth, the media planning of the Double Ninth Festival.
1, hard and wide:. The evening paper is half-color on Wednesday 10, and the express is half-color on Thursday.
2. Soft-text broadcasting: Inviting the media to participate in the special planning activities and releasing soft-text.
Hotel Activity Planning Chapter 5 I. Purpose and Significance of WeChat Marketing
At present, the number of users of WeChat has exceeded 400 million, and enterprises in various industries have carried out WeChat marketing, and the hotel industry is no exception. In the hotel industry, Pudding Hotel and Zhu Hua Hotel have done the best WeChat marketing and achieved good economic benefits. The benefits of developing WeChat marketing are as follows:
(1) Open up new channels for market promotion and shape corporate brand image;
(2) Strengthen the interaction with customer groups and further develop potential customers;
(3) Push all kinds of promotional and preferential information of the hotel in time to attract customers to book.
Therefore, it is recommended to open WeChat of lifestyle hotel.
Second, the implementation method of opening WeChat WeChat official account
Survey: Zhu Hua Hotel is the registered account of each branch, and sends electronic coupons to fans who care about the hotel. As of June 30th, 20xx, Zhu Hua has 12 16 hotels with a total of 132557 rooms, with an occupancy rate of 9 1.3% and over110,000 members. As of February 15, 20xx, Zhu Hua WeChat has 520,000 fans and more than 200,000 active members, booking an average of 638 rooms per night. 67% of the members came from the "people nearby" function, and only 16.7% was scanned by the store. Wechat members account for 4.7% of the total number of members, and WeChat bookings account for 5.3‰ of the total bookings.
Pudding Hotel is embedded in the hotel HTML5 page and connected to the WeChat system in the background of Pudding Hotel, so guests can book directly. Wechat online booking function needs some investment and secondary development. At present, Pudding Hotel has more than 230 stores and more than 6 million members in more than 30 cities across the country. As of May 10 of 20xx, the number of WeChat fans has reached 540,000, with 6 1% new users and 264 daily orders. In addition, it is worth mentioning that 26% of the new members have used WeChat to make reservations for more than two times, and the peak time period of WeChat users' reservations is 14:00- 16:00. Thousands of members inquire every day. Pudding only pushes 1 messages on Wednesdays and Fridays, mainly in activities and games.
So in the first stage, we will study China hotels, and each hotel will open a WeChat WeChat official account. Make full use of WeChat shake, nearby people, drifting bottles, adding friends and other functions to develop members. When fans pay attention to the hotel WeChat, the WeChat operator should introduce the hotel's preferential promotion activities to new fans through one-to-one push, and make a more direct interactive experience to fans through the group sending function from time to time. When each branch has more than 500 fans, you can apply for certification to improve your credibility.
In the second stage, when the lifestyle hotel reaches a certain scale and radiates across the country, you can learn from Pudding Hotel, open the group WeChat WeChat official account and apply for official certification. On the basis of the existing functions of WeChat, we can further develop group WeChat official account, and open online booking, WeChat payment and other functions.
Third, content planning.
1. Daily information push
Wechat content is mainly based on company dynamics, promotional information and interactive activities.
2. Long-term promotion activities
Scheme: If you become a WeChat member of lifestyle hotel, you will get a 20 yuan coupon.
Activity time: 20x65438+February1—— 20x65438+February 3 1.
Participating hotels: all the stores of Life Hotel Company.
Activities: Pay attention to the WeChat of Lifestyle Hotel, that is, give electronic coupons to 20 yuan Lifestyle Hotel, book a room through the official direct sales channel of Lifestyle Hotel and check in successfully, immediately deduct the room fee, and automatically upgrade to a card-issuing member of Lifestyle Hotel after consumption.
Article 6 of hotel activity planning I. Purpose of the activity
The Double Ninth Festival has always been a good time for hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event
"Care for the elderly, we will give you gifts."
Third, the object of the activity
Carry out different promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
65438+1October12-65438+1October 2 1
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Two leaflets were distributed to plan the promotion activities of Holiday Inn.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, we should make relevant records to prepare for the promotion assessment.
Promotion Plan II-Anniversary Celebration-Food Festival
Activity time: September 6th, xx-September XX 10.
Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).
Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".
Activity form:
1, buffet, ordering, new dishes, specialties, etc.
2. Discount consumption:
3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.
4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.