Camellia oleifera planting industry is developing day by day.
The upstream supply market of tea oil industry is the supply of tea seed raw materials, which mainly includes the front-end tea garden, the purchase of tea fruits and tea seeds, the purchase of crude oil and the storage and transportation of raw materials. Among them, tea forest planting includes tea forest site selection, scion nursery construction, tea forest seedling raising, daily planting management, tea fruit picking, tea fruit shelling, tea seed storage and transportation and other links. Camellia oleifera, which produces tea seeds, is a "treasure" in addition to making tea oil.
With the strong support of Camellia oleifera industry development projects, agricultural development funds and modern agricultural development support funds, the development situation of Camellia oleifera industry in China continues to improve. The area of Camellia oleifera forest base has been expanding continuously, and the area of Camellia oleifera forest in China has grown from 52.5 million mu in 20 12 to about 68 million mu in 20 19.
According to the National Camellia oleifera Industry Development Plan (2009-2020), by 2020, the total planting scale of Camellia oleifera in China will reach 7 1.75 million mu. In the past five years, the planting area of "three-oil-saving tea" in Hunan, Jiangxi and Guangxi has grown the fastest, with about 6.5438+million mu of new afforestation completed, accounting for about two-thirds of the new planting area of Camellia oleifera in China.
While the number of camellia oleifera planting is increasing, the planting structure of camellia oleifera is also being adjusted and optimized, which shows that the proportion of excellent varieties with high and stable yield is gradually increasing, and the proportion of transforming low-yield forests is also rising.
However, on the whole, most of the national camellia oleifera forests are still old forests in the 1960s and 1970s, and high-yield and excellent varieties have not been widely popularized and applied. Under the premise of ensuring the continuous increase of planting area and quantity of Camellia oleifera in China, the planting structure still needs to be further optimized.
China tea oil market is expanding day by day.
In recent years, China has increased its support for the tea oil industry. Under the situation of rising market demand and favorable policies, the planting area of Camellia oleifera showed a steady upward trend, and the market scale of Camellia oleifera industry gradually expanded. In 20 19, the market size of China tea oil industry was about 9065438+27 million yuan, up 9.98% year-on-year; According to preliminary estimates, in 2020, the market size of tea oil industry will grow steadily to 98.483 billion yuan.
China tea oil industry export: small scale.
Judging from the composition of China tea oil market demand, the market demand of tea oil consists of two parts, one is domestic consumption, and the other is export volume. Domestic consumption accounts for nearly 100% of the total demand of tea oil market, and tea oil exports are few.
On the one hand, the annual output of tea oil is less than 3% of edible oil, which is difficult to meet the domestic market demand; On the other hand, internationally, olive oil has occupied the woody edible oil market at this stage, tea oil has not been recognized by consumers, and tea oil is not competitive enough.
According to the statistics of People's Republic of China (PRC) and the General Administration of Customs, in 2020, the export volume of other fixed vegetable oils and their separated products (whether refined or not, but not chemically modified) (15 15909090) in China was 7 163 tons, up by 4.48% year-on-year, and the export volume was 7674.
The export prospect of China tea oil industry: the market is vast and needs to be developed
In 2002, Dr. Simopoulos, Chairman of the Nutrition Balance Committee of the White House Institute of Health (NIH), put tea oil before olive oil, so tea oil became the most nutritious and healthy edible oil in the world. Tea oil completely caters to the consumption trend of modern people pursuing green health care and the demand for green food, and conforms to people's idea of pursuing physical and mental health and demanding health care. Camellia oil is pure natural, pollution-free, and because it is rich in unsaturated oleic acid and flax oleic acid, the content is about 94%, which is easy to digest after eating, and has many functions such as reducing human blood lipid and preventing cardiovascular and cerebrovascular diseases.
With the globalization of trade and the recognition of high-quality characteristics of tea oil in the international market, it is bound to become a trend for foreign enterprises to import tea oil from China and domestic enterprises to sell tea oil products developed overseas. The potential demand for China tea oil in the international market is huge.
But at present, in overseas markets, export enterprises have basically never carried out a series of marketing promotion activities with clear plans and objectives. There are many reasons for this. First, most enterprises in China are bound by traditional business philosophy and lack the ideas and ideas of international marketing. Secondly, it is also related to the lack of strength and experience of export enterprises to participate in international business activities. Generally speaking, the tea oil industry has a good export prospect and great demand, but China's tea oil export enterprises need to accumulate more relevant experience.
Development prospect of tea oil industry: strong demand in the future
With the rapid economic development and population growth in China, the consumption of edible oil is increasing year by year. At the same time, China's edible oil consumption structure is in a period of rapid transformation. Compared with developed countries, the consumption of olive oil generally accounts for more than 40% of the total consumption of vegetable oil. For a long time, China's edible oil consumption products are mainly ordinary oils such as soybean oil and rapeseed oil, and the consumption ratio of high-grade health edible oil is low.
With the development of national economy and the improvement of people's living standards, the demand for high-grade and high-quality edible oil represented by tea oil is increasing rapidly. If China wants to reach the national plan to consume 2 kilograms of tea oil per capita each year, according to this standard, the gap between supply and demand of tea oil will reach more than 2 million tons, and it is foreseeable that the demand for tea oil will be very strong in the future.
According to the development scale and future development trend of tea oil in recent years, Forward-looking Industry Research Institute predicts that by 2026, the market size of China tea oil industry will be close to 654.38+074.5 billion yuan.
Suggestions on the development of tea oil trade in China
-For more data and analysis, please refer to the Analysis Report on Market Demand and Investment Planning of China Tea Oil Industry by Prospective Industry Research Institute.