In the process of this internship, what I gained the most was a brand-new understanding of e-commerce and online marketing. I still insist that network marketing is an operation mode, and it is imperative for both traditional and emerging industries. It is an important supplement to traditional marketing and an important link and core of e-commerce. If we say, I think the application of network marketing in traditional industries is like giving wings to traditional industries, which is not only an inevitable trend, but also a progress of society and the optimal allocation of resources. As for Guilin Power Capacitor General Factory, I hope to make an investigation in the enterprise. If the enterprise agrees and hopes to cooperate with the enterprise and open up new e-commerce marketing channels, it can be regarded as making some contributions to the enterprises in my hometown. In the past, the diagnosis report of this company was only based on some reference coefficients of online marketing, and the company website did not conduct online statistics. But at least for now, I am confident to help him make a feasible analysis and make a good plan and implementation for the company. For professional study, I think if I want to return to e-commerce, I still need to do a good job in online marketing, or master some skills in e-commerce such as payment, website management and website information management. For me, network marketing and seo are my goals. I want to spend a year trying to practice and realize my dream of having an online marketing seo, mainly by establishing my own website for online marketing learning and actual combat. I hope I can read more books and broaden my knowledge in the last year of college. I believe I will have enough time and energy, and of course I will also study and practice online marketing.
Through this internship, I understand more that e-commerce is a process with electronics as the means and commerce as the purpose; Deepen the understanding of the theoretical knowledge of e-commerce last semester; Let me know the transaction process of b2b, b2c and c2c, and master the basic practical skills; I can fully understand the application of e-commerce in various fields by combining what I have learned in books, and at the same time, no enterprise can ignore the online market, which makes me more sure that e-commerce will be the accelerator of future economic development and will affect us in life and economic fields.
Regarding the understanding of employment competitiveness, I think you have the ability to bring profits to enterprises, you can solve the problems of enterprises, and enterprises can use you, so you are competitive. On the one hand, you are unique and unique in cultivating your personal abilities and qualities. I think what I have to do now is to apply the theory I have studied for three years to practice through online marketing, slowly digest it and turn it into my own thing. I believe I can do it, because I can carry out online marketing this year, and I believe I am unique. This is also my core competitiveness. On the other hand, we should strengthen the cultivation and promotion of our own quality according to the needs of employers. Network marketing planning and seo want to do most, but different enterprises have different requirements and industry norms, which I need to learn. And before determining the industry, we must find and choose the industry we yearn for, and then we must master some basic knowledge of the industry. Of course, if you want to be a marketer or a company clerk, then don't learn from me, because you are unique and no one can be you. Thank you very much for this internship, which makes me confident to face the future career path, and strive to open up the network market with unlimited business opportunities and work hard for the development of e-commerce in China!
Professional experience in e-commerce II
What the company gave me was infinite encouragement and support. Under the leadership of General Manager Tao and General Manager Jiang, I quickly entered my management role according to the policy formulated by the company. I am good at communicating with people, have a strong collective consciousness, fully listen to the opinions and suggestions of others, and can quickly integrate into the working group team to achieve the best benefits of the team. Through close cooperation with college students, the predetermined goal has been basically and effectively achieved. The following is my summary of my work in the past three months:
First, the main work.
1. Train and divide the work among college students and arrange their related work in the near future.
Life experience and work experience of college students can be said to be almost zero. As soon as they leave school, they have a lot of discomfort in entering and leaving the company and society. The main reason for this maladjustment is that they don't know where to start their work and how to do e-commerce well. Training universities is the first step for me and my college students to achieve great success, so that they can fully familiarize themselves with the company's corporate culture and humanistic culture. The most important thing is to gradually get familiar with the products to be sold and the basic business processes, and understand what the company mainly does. Where is the market positioning? Where should our market target be invested? Who are the target market individuals and groups? When college students have a new and profound understanding of the company as a whole, they will arrange the daily work of each member separately, and each member has his own goals, so as to make full use of human resources.
2. Establish the platform of Taobao Mall, including product shelving, image processing, webpage art design, decoration template formulation, etc.
My daily work in Taobao is: store decoration, data analysis, software application, activity registration with Taobao and online lectures. , including some promotion of Taobao Mall, such as taobao guest, Taobao shopkeepers and related forums and posts in Taobao Gang. The basic framework of network marketing has been initially established, but the real scale benefit has not yet been formed:
(1) Three months later, Taobao Mall and CC6 13 were successfully opened, and now they have started to operate successfully and are gradually on the right track. The opening and operation of the two stores provided an important platform and channel for later promotion and investment promotion, especially for market dynamics and consumer information feedback; The experience and lessons accumulated in the operation process will also provide many ways and means worthy of reference and development for future work.
(2) Based on the actual situation of e-commerce work and the company's talent pool, it is planned that we will hand over CC6 13 to the college student team for planning and set up an e-commerce sales team in June of 5438+00. Although the number is small, but the internal division of labor is clear, emphasizing personal expertise, many meetings to exchange ideas and experiences. In the future, with the continuous development of e-commerce, the number, structure, division of labor and quality of our reserve team members will be continuously improved and improved.
(3) With the increasingly fierce competition in the online market, in order to adapt to the situation, we have organized many promotional activities, including variety promotion and holiday promotion, but the effect is not obvious. Opening up the market is a headache, and finding potential customers is also a very profound knowledge. It takes a lot of effort to find out the reason, so I plan to try advertising investment in June 5438+00, including through train and Ali mom. Although the effect may be limited, it provides us with many experiences and lessons worthy of further study.
(4) According to Mr. Tao's request, by comparing the market situation, we know how to set the price, how to analyze the composition of the price, how to communicate the price with customers, how to float the price, how to calculate what is included in the cost and so on. Finally, after many adjustments to products and prices, the psychological price range acceptable to consumers is located and adjusted.
Second, the main problems
(1) Taobao is extremely competitive.
Through the analysis of the competitive market, it is obvious that although Taobao's market is not saturated, the competition in the market is already quite fierce. There are many conditions for competition. We have our advantages, but we also have disadvantages, such as unclear price positioning, immature market relations, limited contacts, lack of professional marketing team and technical personnel. In fact, the marketing team should not only be proficient in technology, but also know how to treat every customer into their circle, how to talk and how to establish relationships. I think this series should be studied and studied in depth.
(2) Affected by various rules of Taobao, online store credit, popularity, single product sales, etc. Fall into a vicious circle.
The vicious circle is mainly manifested in search rankings, and there are too few opportunities for home page display. If ranked according to the remaining time, each project will cycle to the home page for less than 3 minutes per week; If you rank by popularity, the home page shows shops with high credit, large single product sales and high popularity, then shops with low credit and low sales have little chance to turn over if they rely on normal development, because the less display, the less sales, the worse popularity and the lower ranking, thus falling into a vicious circle.
From the perspective of sustainable management of local specialty stores, franchisees we faced in the past or in the future may all be "half-way monks", so these aspects, such as industry awareness, professional level, product familiarity, management skills and promotion strategies, are inherently deficient, so how to effectively and flexibly guide and train franchisees in these aspects is also an important issue to be faced in the later period.
Third, the platform construction of CC6 13 shopping mall.
CC6 13 mall is mainly responsible for network marketing promotion, including question-and-answer platform, forum, Baidu Google Post Bar, Baidu Google Encyclopedia, website and blog information monitoring and daily maintenance of the website. According to the website or product writing promotion plan, SEO search engine optimization technology and advertising, it is promoted by common methods of website promotion. Combined with the company's situation, e-commerce work is as follows: (1) navigation website links;
(2) About 30 entries submitted by search engines need to be reviewed;
(3)SEO search engine optimization and keyword setting;
(4) Update the content of the company website and optimize the friendly links;
(5) Regularly publish corporate websites on Baidu, Google Search and other large portals and industry websites.
E-commerce professional experience III
The two-week professional skills training is over. This training has given me great gains and deep feelings. The power of science and technology cannot be underestimated. The rapid development of IT technology has brought unparalleled speed to our life and work. Data, documents and business that originally needed to be manually sorted out can now be solved in an instant with a little mouse click on the computer interface. The contents contained in the training software are still relatively comprehensive. I really learned a lot after the whole homework was finished. From the simplest start, applying for an account, filling in personal information, and then entering commodity information and some simple business operations, there are many details that need our attention. After all, we are rarely allowed to make mistakes in the real practical operation. The loss caused by the release of an error message to the company is incalculable, so we must be careful and meticulous.
The contents of this training mainly include:
First, understand the basic process of e-commerce through the operation of "Germany and Italy" on the virtual platform of e-commerce, and at the same time do the operation on the virtual platform.
Secondly, through the simulation operation of the virtual platform, the corresponding operation is done on the network practice platform.
Third, visit the EU- China Economic and Trade Network and listen to the staff introducing the company.
Listen to the lecture.
We mainly do it on the German-Italian simulation operating platform in the e-commerce training room. Both BtoB and BtoC trading modes are divided into foreground and background. The front desk is a platform for customers to operate. Customers can register as members, shop online, open accounts in online banks, register and obtain electronic wallets, digital certificates and sign electronic contracts. The background management system is only operated by the webmaster. Can comprehensively manage and operate front-end shopping websites. Through the operation of the background system, understanding and participating in the operation and management process of e-commerce will help our knowledge practice. The main modules of the background management system include: system management module, daily business module, comprehensive query module, report management module, month-end processing module, system help module and so on. Among them, the purchase business management mainly provides various management of purchase, such as the filling of purchase orders, the confirmation of purchase orders, and the management of purchase warehousing. Electronic wallet and enterprise digital certificate authentication.
After the operation of the virtual platform, we also registered members on Alibaba, Paipai and other websites. We publish our own business information in Alibaba. In Paipai.com, we use QQ number to open a shop, publish our own products and do business. These are all realized in the real network. Of course, as students of e-commerce, if we don't practice ourselves, how can we make others trust and let others enter our own website with confidence?
In addition, we also listened to Manager Xie, the marketing manager of Yahoo China, telling us about search engines and sales promotion. Let's learn about the characteristics and market positioning of the three search giants in the world: Baidu, Yahoo and Google. We have a clear understanding of the functions of these three commonly used search engines, and also listened to the hard and wonderful aspects of marketing manager's promotion, which also broadened our horizons and expanded our knowledge.
Through the comprehensive skills training of "theory+practice+lecture+visit+case" in e-commerce, I have a deeper understanding of e-commerce and a further understanding of the development of e-commerce at home and abroad. Make us understand the organization, management mode, operation mode, industry characteristics, hardware facilities and architecture of e-commerce enterprise operation system, basic architecture of e-commerce application software system, characteristics and processes of operation management and maintenance, and marketing mode and processes of e-commerce enterprise. This training also gave us a better understanding of the development of e-commerce in the world today. It also carries out practical operation on several modules involved in e-commerce, and has a deeper understanding of the theoretical knowledge of e-commerce learned before.
After this training, we have a deeper understanding of e-commerce, from written understanding to practical understanding. Our internship has greatly inspired our understanding, so that we can avoid detours in the process of contacting e-commerce in the future. It also gives us a clearer understanding of life and society. Any success is paved with hardships and sweat, and there are not so many unexpected gains.
Thank you very much, Mr. Pan, for teaching us so much knowledge and experience that we can better fill our shortcomings when we graduate. (1), model essay on work experience exchange plan for primary school class teachers (two articles) (2), model essay on excellent class teachers' experience exchange (five articles) (3), model essay on work experience exchange speech for primary school class teachers (4), report on the work experience exchange meeting on the construction of teachers' morality and style in national universities (four articles) (5), experience and experience in the construction of teachers' morality and style in national universities (three articles) (6) Third-grade class teacher's work experience exchange speech (three articles) (8), grass-roots party member internal control work experience+practice and effect (9), class teacher's class management experience and experience (10)