Informatization refers to the historical process of cultivating and developing new productive forces represented by computer-based intelligent tools and making them benefit the society. (Intelligent tools are also called information production tools. It must generally have the functions of information acquisition, information transmission, information processing, information regeneration and information utilization. The productivity of adapting to intelligent tools is called information productivity. Different from the production tools in the past productivity, intelligent production tools are not an isolated and scattered thing, but a large-scale, top-down and organized information network system. This kind of network production tool will change people's production mode, working mode, learning mode, communication mode, life style and thinking mode, and will bring extremely profound changes to human society.
The rapid development of information technology is changing the traditional economic structure and social order in China. Enterprises are not in the past material economic environment, but in the information economic environment with network as the medium and customer as the center, which closely links the enterprise organizational structure, technology research and development, manufacturing, marketing and after-sales service. Information-driven management reform has had an all-round impact on the growth of enterprises. It will completely change the original business philosophy, business mode and business model of the enterprise. With the help of powerful methods and means provided by informatization, it will be realized through business model innovation, product technology innovation, or increasing investment in various resources. The key to its success is the organic combination of different growth stages of enterprises and information tools. The information products provided by traditional software manufacturers, as well as the related services that follow, are limited to the manufacturers' own product range, thus forming a delivery activity that is only aimed at selling a certain product transaction, ignoring the diversified needs of customers derived from this organic combination and the emerging new needs with the development of business, resulting in the problems of staged cooperation, product update, repeated maintenance and frequent support among customers that are common in the domestic ERP software industry.
catalogue
The first part is an overview.
I. Introduction and Description of Information Company
Second, the purpose and goal of the information company
Third, the current shareholding structure of information companies.
Four. Investment funds and their uses
Verb (abbreviation of verb) Introduction to the main products or services of information companies at present.
Market overview and marketing strategy of intransitive verbs
Seven, the main business departments and performance profile
Eight, the core management team
Ix. Advantages of information companies
X. The current demand of information companies to achieve the capital increase target: reason, quantity, method, use and repayment.
XI。 Financing plan (financing and investment methods and exit plan)
Twelve. financial analysis
1. Financial historical data
2. Financial forecast
3. Assets and liabilities
The second part is a summary.
Chapter 1 Introduction of Information Companies
First, the purpose of information companies
Second, the information company profile information
Three. Functions and business objectives of each department
Fourth, the management of information companies.
1. Board of Directors
2. Management team
3. External support
Chapter II Technology and Products
I. Technology Description and Technology Holding
Second, the product status
1. Main product catalogue
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets
Third, product production.
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. Original main equipment and equipment to be added
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter III Analysis of Information Market
I scale, market structure and division of the information market
Second, the target market setting
Three, product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis
Four, the current information company product market situation, product market development stage (blank/new development/high growth/mature/saturated) product ranking and brand status.
Verb (abbreviation of verb) market trend forecast and market opportunity
Industrial policy of intransitive verbs
Chapter IV Competition Analysis
1. Is there an industry monopoly?
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and products.
Four. Analysis of potential competitors and market changes
Verb (abbreviation of verb) competitive advantage of information company products
Chapter V Marketing
I. Outline the marketing plan
Second, the formulation of sales policy
Three, sales channels, methods, marketing links and after-sales service
Four. Main business relationship
Verb (abbreviation of verb) sales team and sales benefit distribution policy
Popularization and market penetration of intransitive verbs
1. Main promotion methods
2. Advertising/public relations strategy and media evaluation
Seven. Product price scheme
1. Pricing Basis and Price Structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation.
Nine, market development planning, sales target
Chapter VI Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original capital liability structure of intransitive verbs
Seven. Investment mortgage
Eight. Investment guarantee
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. report
Thirteen. Payment of miscellaneous expenses
Chapter VII Return on Investment and Exit
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter VIII Risk Analysis
I. Resource risks
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. financial risk
Nine. Managing risk
X. Bankruptcy risk
Chapter IX Management
I. Organizational structure of information companies
Second, the management system and labor contract
Third, personnel planning.
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter X Financial Analysis
I. Financial Analysis Description
Second, the financial data forecast
1. Sales Revenue Schedule
2. Cost schedule
3. List of wage levels
4. List of fixed assets
5. Balance sheet
6. Profit and profit distribution statement
7. Cash flow statement
8. Analysis of financial indicators
The Research Achievement of China Entrepreneurship Plan Network "Information Engineering Entrepreneurship Plan"
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