Advertising agencies can be divided into full-service agencies and specialized agencies according to their service functions and business scope.
Full-service advertising company
It refers to providing advertisers with all-round and full-process services for advertising activities, including market research, advertising planning, advertising creativity, advertising production, media planning and purchase, advertising monitoring, advertising effect evaluation and other related services.
Full-service advertising agencies are generally large in scale and have a strong grasp of large-scale advertising activities. Advertising companies have a group of professionals who can provide customers with comprehensive advertising services and a set of perfect service mechanisms.
Domestic advertising companies of this kind are mainly 4A and local advertising companies.
4A:
JWT Zhiwei Thompson
Ogilvy
BBDO tianlian
Saqi Shi Sheng Great Wall
DDB Hengmei
LOWE lingshi
Mackenzie Mackenzie
TBWA Li daiai
Bates dabisi
Yangshi Shi Yang
European wisdom ocean
Betty Bai Di
Diantong diantong
Native:
Beijing taiyang shenghuo advertising co., ltd
Guangdong province advertising co., ltd
Shanghai advertising co., ltd
Shanghai Lihe brand strategy organization
Shanghai gaomei creativity consulting co., ltd
Guangzhou lanyan advertising co., ltd
Guangdong heima advertising co., ltd
Professional advertising company
Compared with full-service advertising companies, specialized advertising companies have much more single services. These advertising companies focus on a specific field and only provide advertisers with advertising services in a specific field, so their services are more professional and meticulous. For example, professional media buying companies, professional outdoor advertising companies, window advertising companies, subway (road) advertising companies, traffic advertising companies and so on.