Tencent is the leader of the social industry, which was established at the earliest time. With the help of two super platforms, QQ and WeChat, it has huge traffic and can basically cover all users on the whole network. Its advertising products mainly include: Tencent Video, Tencent News, QQ Space and Browser, Mobile Native, QQ, WeChat official account and Daily Express. Large number of users, wide coverage, high user stickiness, suitable for brand promotion, concentrated young users, and support oCPM mode.