The company's strategic goal is to "become a comprehensive business service provider in the non-ferrous metal industry". The preferred fields are information service, consulting service, enterprise informatization construction, conference and exhibition, training service, financial service and marketing service. "Based on information resources and intellectual resources, taking non-ferrous metal information consultation as the main business, taking online periodicals and other media as the means, taking the comprehensive business service of metal industry chain as the expansion direction, taking the promotion of enterprise information construction as the second main business, and aiming at building an efficient, influential and leading non-ferrous metal information industry group, it will become an operating entity with capital demutualization, market diversification, business diversification, enterprise collectivization and international operation.