What is an information broker?

Information broker is an intermediary businessman who acts as an intermediary between information producers (information companies) and information product consumers (information product users). It is an intermediary that contacts information producers and consumers, and promotes information products and attracts information users according to the requirements of information producers.

Information brokers have the following characteristics:

1. Information broker is a kind of information economic man, whose information intermediary activities are characterized by autonomy and initiative, and can engage in trading activities of information products, information technology, information equipment and information talents within the scope permitted by policies and laws, and be responsible for their own actions.

2. Information broker's information service is paid. Objectively speaking, the goal pursued by information brokers is to realize their own best interests. The work of information brokers must be paid, which embodies the value of information and information labor in modern economic society.

3. The behavior of information brokers is regulated by the market, which is full of competition and challenges. Information brokers can not only enjoy the benefits of information service competition, but also bear the risks of information service competition. Competitiveness is an important feature of information brokers. On the one hand, information brokers obtain and analyze the competitive information of information product consumption through various means and technologies, on the other hand, they provide corresponding information products according to consumers' requirements or transmit consumption information to producers in time to produce information products.