I. Company Type
limited liability company
Second, the core management manager's job responsibilities and resume
Third, personnel arrangement (department, number of people, specific responsibilities)
Four. total investment
The total investment is 2 million yuan.
Verb (abbreviation of verb) ownership form
The investment subject is composed of natural persons.
Xx Company invested in shares, and employees of Shandong Bureau of Quality and Technical Supervision and xx Company volunteered to be natural persons. Among them, xx Company holds 40% of the shares as the main investor; Natural persons account for 60% of the shares in total.
Board of directors of intransitive verbs
Principles for establishing the board of directors (including the principles of chairman, directors and shareholders' representatives)
Duties and powers of the board of directors
The main working procedures of the board of directors (decision-making procedures, meeting procedures, etc.). )
Seven. Company establishment schedule
Eight. reward
Principles and procedures of shareholders' dividends
Employee compensation plan
The second part is market analysis.
I. Background
Present situation of nitrogen certification market
Since 1993 China introduced and developed foreign experience certification, the certification market has been developed and prospered unprecedentedly. By the end of 2003, 65,438+10,000 enterprises had actively introduced iso standards (including iso9000, iso 14000, ohsas 18000, etc.). ) and obtain the certification certificate. The certification project has gradually expanded from the initial quality management system certification to environmental management system, occupational health and safety management system, automobile industry quality management system and social responsibility management system. The number of institutions providing certification, auditing and registration services has also increased from a few to nearly 100 today. Due to the low threshold of certification consulting institutions, the number of consulting institutions has doubled and the competition has become increasingly fierce. The problems in the certification market are also increasingly prominent, mainly in the following aspects:
1, low price and vicious competition
Due to the increasing number of institutions providing certification services, the one-sided understanding of enterprises as the main body of consumer certification services, and the gradual decrease of the certification market, there has been a vicious competition in the certification service market at low prices. Take providing certification services for small and medium-sized enterprises as an example. At present, the fees charged by certification bodies for providing certification audit and registration services have been reduced to about 30% before 2000. The fees of consulting institutions have been reduced to about 20% before 2000.
2, pay attention to the market quantity, not to the quality of certification services.
Indifference in providing certification consulting, certification audit and registration services will inevitably lead to vicious competition at low prices, which will inevitably lead to a decline in the quality of certification services. A large number of customers are constantly flowing from high-priced institutions to low-priced institutions. Take xx Company as an example. In 2003 alone, 258 companies were suspended or cancelled, and the suspension and cancellation rate was about 17%. After the 2000 edition of iso9000 standard became invalid, * * 2 10 enterprise failed to re-evaluate in xx company, and the loss rate was14%; Among them, 42 enterprises have been transferred to other certification bodies, accounting for 3%; There are 168 enterprises that have not changed shifts, accounting for 1 1%. The reasons why these enterprises did not change shifts included losing confidence in certification and registration and transferring to other institutions for certification and registration.
In order to save the market, many certification bodies and consulting institutions have continuously lowered their charging standards, which has greatly reduced the quality of certification services and led to the further loss of certification consulting market.
The market demand is changing quietly.
With the continuous promotion of certification in China, the demand for enterprises to accept certification services has gradually changed from just getting a certificate and following the fashion to introducing advanced management mode, improving management ability and improving enterprise competitiveness. From the results of the customer satisfaction survey of xx Company in 2003, among the 332 questionnaires, 25 customers put forward opinions and suggestions on further providing services and helping enterprises to improve their management level, and about 8% of them paid attention to the quality of certification services and improving their management ability, which indicated that the market demand had gradually transitioned to a mature stage. In addition, the feedback from consulting institutions, certified customers and government departments shows that customers have a growing demand for post-certification services from certification institutions.
Judging from the current situation of the certification market, the vicious price competition in the certification market is close to the limit, and the quality of certification services and certification brands will become the focus of a new round of competition. As a well-known brand certification institution in China, Fiona Fang Certification should make timely decisions, make full use of its own advantages and conduct more effective market competition.
China management consulting industry has great development potential.
China Statistical Yearbook shows that in 2000, China's GDP was 8.9 trillion yuan, but the turnover of management consulting industry was only nearly10 billion yuan, accounting for only 0. 1 1% of the consulting industry, and this10 billion yuan also included immigration, study abroad services and part of advertising revenue. According to estimates, the real business strategy and management consulting turnover does not exceed 654.38 billion yuan, accounting for only one tenth of GDP. At the same time, according to the preliminary estimates of companies in the industry, the growth of management consulting industry in China in 2000 was conservatively estimated to be above 50%, and the business volume of some companies increased by more than 65,438+0,000%. Management consulting is one of the most promising and fastest growing industries in China.
Second, the industry and industry analysis
The proposed xx consulting company belongs to the management consulting industry. According to the survey of management consulting industry, the analysis of China's consulting industry is as follows:
1, the development of management consulting industry in China
In the mid-1980s, the development of consulting industry in China originated from consulting enterprises set up by the government, mainly focusing on investment, science and technology and financial consulting, which was more than a century later than foreign management consulting industry. In the 1990s, the consulting industry was mainly embodied in financial accounting and enterprise training. Around 2000, marketing, management informationization, enterprise strategy, production and operation management, and it consulting began to rise gradually.
At present, the management consulting industry in China is still in its infancy. However, in recent years, with the large-scale attack of foreign management consulting companies on the China market, internationally renowned management consulting companies such as McKinsey, Andersen, Boston and PricewaterhouseCoopers have set up camp in China. Some domestic management consulting companies, such as Peking University Zongheng, Hejun Consulting, Paili Marketing, Xinhua Letter and Hampton Consulting, have begun to stand out in the fierce market competition, and the management consulting industry in China has been full of competition from the beginning.
2. The consulting market started, and the demand for consulting services grew rapidly.
A, with the continuous development and improvement of China's market economic system, the market competition is becoming more and more fierce, and the motivation of enterprises to demand change is constantly strengthening.
B. More and more returnees and mba-educated students from domestic business schools graduate and take up management leadership positions at all levels of the company. Their new market economy management concept and recognition of management consulting make the demand for consulting for enterprises increase continuously.
C with China's entry into WTO, many private enterprises that grew up in the random competition of market economy felt the pressure of international competition. In order to prevent their enterprises from falling down in the new round of competition, they turned their attention to management consulting and financing listing to improve their competitive strength. For state-owned enterprises, in order to meet the requirements of China's entry into WTO, the China government constantly requires state-owned enterprises to carry out management reform and innovation.
All these factors are promoting the rapid growth of demand for consulting services, and are also the driving force for the rapid development of management consulting industry in China.
3, management consulting service charges
4. The companies employed are small in scale and large in number.
Due to the increasing demand in the domestic consulting market, the price of consulting services is also rising, and the cost of domestic human resources is not high, so the profit of consulting companies doing a project is very considerable; On the other hand, the threshold for China to enter the management consulting industry is not high (even no threshold), which leads to the emergence of many consulting companies in China, but most of these companies are very small, and some even have only 2~3 people. The emergence of many consulting companies has dispersed a small number of consulting teams, and the core competitiveness of consulting companies lies in their consultants. Due to the long-term lag of mba training in China, there is a shortage of managers with formal education in China, especially the sudden start of the management consulting market, and the gap of professional management consulting talents that is difficult to replicate quickly in a short time suddenly appears.
5. Manage the current services of the consulting company.
Analysis of service items of management consulting company;
Analysis of enterprise b s choice of management consulting service;
As can be seen from the above two pie charts, on the one hand, the services provided by management consulting companies are similar, and the core consulting services positioned by consulting companies flock to strategic management, human consulting management and other services; On the other hand, enterprises have diversified characteristics when choosing consulting services.
Similar to the development law of many industries, once the management consulting industry is fully launched, the diversification of service products will be presented. Generally speaking, service products range from low-level and universal services to advanced and more subdivided professional products.
Third, customer analysis.
1, demand analysis
The starting point for enterprises to choose management consulting companies is nothing more than to meet the needs of market competition or management adjustment. The reasons for choosing a consulting company to help them eliminate their confusion and difficulties can be summarized as follows:
The need for specialization and cost reduction
As an enterprise's internal management, there are always two aspects: daily company operation management (allocating resources to achieve enterprise goals) and enterprise reform (adjusting, improving and solving problems, etc.). ). Consulting services that general enterprises need, including strategic adjustment, process improvement and/or reorganization, tqc, jit, solving current problems, etc. , all belong to the category of enterprise reform, and these tasks are generally phased tasks. Once completed, there is no need to make major changes in a short time, and it requires strong professional skills to complete these tasks. In this way, the introduction of management consulting services is much more economical than keeping the company's own team all the time, that is, the fixed expenses (internal staff salaries and benefits) can be converted into variable expenses (consulting service fees), the occupied resources can be released, the management team can be streamlined, and the company can focus on business development.
As an excellent professional consulting company, it has consulting experience in different regions and industries. These companies have a complete database and a set of successful working methods proved by practice, and the accuracy and speed of their information and services are self-evident. In today's fleeting business opportunities, no enterprise can ignore the benefits brought by speed. Consulting clients can use their professional knowledge, experience and knowledge base of consulting companies to cooperate with enterprise managers, give full play to their respective advantages, and solve practical problems of enterprises with higher efficiency and quality.
L use professional advantages to solve problems and use external resources.
In order to compete in the market, professional consulting companies always pay attention to the changes in the forefront of technology and management, and compete for customers with the latest and best services, so as to survive and develop in the highly competitive consulting market. On the contrary, the internal managers of general enterprises will not have too many opportunities to get in touch with new ideas from outside in their daily work. Through the introduction of management consulting, it is actually a training for managers of enterprises, so that they have the opportunity to get in touch with the most advanced management concepts and skills in the world.
L foreign monks can recite the scriptures-promoting the internal management reform of enterprises with the help of external forces
When making decisions on major issues, enterprises often need to evaluate related issues from a novel and objective perspective. As an outsider, the advice provided by management consultants is often more objective and fair than that from within the enterprise. It is difficult for an internal employee who works in an enterprise to ask him to completely abandon his personal feelings and call a spade a spade on all sensitive issues when making decisions.
To sum up, the demand of enterprises for management consulting services can be summarized as follows:
ü Can provide advanced management concepts, management skills training and guidance services in a certain field;
Use the scientific working methods and rich experience of consultants to identify, analyze and diagnose the problems existing in enterprises quickly and accurately, and put forward suggestions to solve the problems, so as to help enterprises eliminate the confusion and problems encountered in the management and operation process;
Objectively and fairly analyze the problems existing in the enterprise and propose solutions;
2. Distribution of enterprises seeking management consulting services at present.
Geographical distribution of enterprises providing consulting services
Distribution of enterprises and industries that choose consulting services.
Fourth, the competition analysis
Analysis of core competitiveness
The core competitiveness of management consulting companies is human resources, that is, the knowledge and experience of consultants. A management consulting company can be established in a short time, but a mature consultant needs long-term training and tempering. At present, the number of domestic management consulting companies has doubled in just a few years, which will inevitably lead to the continuous upgrading of talent competition of management consulting companies.
At present, the human resources owned by xx Company are mainly related to the diagnosis and integration of standardized management system, including about 30 full-time auditors and 300 part-time auditors at the level of quality, occupational health and safety and environmental management system. These auditors have an average of 3-4 years of experience in auditing quality, occupational health and safety and environmental management systems, and have the ability to diagnose problems existing in the standardized management system of enterprises. Among these full-time and part-time employees, about 65,438+00% have 3-4 years of consulting experience in establishing and integrating quality, occupational health and safety and environmental management systems. These employees have the ability and experience to help and guide enterprises to quickly establish standardized management systems. Xx company has talent advantages in the diagnosis, establishment, integration and optimization of standardized management system that other management consulting companies do not have at present.
The personnel currently owned by xx Company also have the following defects:
1, most of them have not received professional and systematic management knowledge training;
2. There is a serious shortage of management knowledge and skills;
3. Lack of knowledge of management consulting skills and working methods, and basically no personnel with management consulting experience; 4. I have been engaged in certification audit and certification consulting for a long time, and I have formed a mindset.
Analysis of market competitiveness
At present, xx Company has more than 1500 customers, and it is developing in a rolling trend. About 60% customers have 4-8 years of cooperation history, and these customers will be potential customers of management consulting companies. After its establishment, the management consulting company will assist xx Company to provide professional certification follow-up services for these customers. Certification follow-up service will help xx Company to reduce customer churn rate, improve customer satisfaction, open up the certification market, and lay a good foundation for management consulting companies to open up the market.
In addition, the social influence of Shandong Technical Supervision Bureau and its related intermediary service market will be the strongest advantage for the company to enter the market.
At present, xx company has established a large-scale market development network, and more than 50 certification consulting institutions have established close business ties with the center. At the same time, xx Company has an average of 2~4 full-time and part-time auditors in the center every day to provide certification audit services for customers, and these auditors will have great potential.