1. Cut. When tobacco account managers contact with business owners, it is very important to get involved in the work in advance, which is conducive to eliminating the alert psychology of both sides, narrowing the distance, making it easier to obtain valuable things and promoting the smooth development of marketing work. Therefore, in daily marketing work, you must be fully prepared to get along with business households with solid marketing skills, good professionalism, practical work attitude and sincere service attitude. Then, you will find a good starting point for your work, and your work will be carried out effectively.
2. Breakthrough. All jobs are like this. In order to effectively carry out and achieve practical results, we must choose the right breakthrough. This is especially true for tobacco marketers. Under normal circumstances, for unfamiliar interviewees, the way of coming straight to the point, going straight to the point and telling the truth may not necessarily achieve the expected results, and sometimes it will appear abrupt and even embarrass the other party. So you must find the breakthrough point that the other party is interested in in in advance, arouse the other party's desire to express, let the other party quickly enter the role and get excited, and want to talk to you. This is what you should be the most loyal student and the closest listener, so that your work can find a breakthrough and your work can be carried out.
3. control. However, a marketer is not facing one or a few businesses, you are facing hundreds of businesses, and it is impossible to listen to some fables endlessly. You have no time to waste. You must interview and sell time scientifically and reasonably, consciously control the rhythm and theme, and don't be endlessly interviewed by the other party. This requires timely and effective guidance and control by tobacco marketers in order to achieve moderate goals, which is a marketing art problem. 4. dig. An excellent tobacco marketer is by no means a mouthpiece, let alone a parrot, but a discoverer with flexible mind, good thinking, courage to practice and dare to dig; We should be good at digging useful information from the market, business households and even consumers, and deeply understand their consumption psychology and needs. The purpose is to provide useful decision-making information for enterprise leaders, provide and feedback the performance of products in the market for tobacco production enterprises, and at the same time improve products to make them more in line with market demand and consumers' interests, and explore potential market benefits for the development of enterprises.