Market research has also been translated into "market research", "market research" and "market research" in China. The definition given by the Global Market Researchers Association is: "It refers to the research process aimed at information, including concretizing the information needed for the corresponding problems, designing information collection methods, managing and implementing the data collection process, analyzing the research results, drawing conclusions and determining its significance, etc.
"Know yourself and know yourself, and you will win every battle", the oldest idiom in China summarizes the importance of competition research. In today's increasingly fierce market competition, not knowing the competitive market situation and competitors means there is no chance of winning.