1, big picture advertisement
The big picture advertisement display in information flow usually uses a complete big picture+an attractive title to catch the user's eye and guide the follow-up behavior.
2. Group advertising
Group picture advertising is generally an advertising style consisting of three small pictures. Through this group advertisement, more content can be expressed.
3. Small picture advertisement
Small picture advertisement pays attention to the optimization of title text, and through the optimization of title, it achieves the purpose of attracting people through short text title.
4. Video advertising
Video advertising spreads through video and sound effects, which is the most attractive of all forms of advertising. In video advertising, it can get twice the result with half the effort to show the core gameplay or core of products and services and the most attractive points.
5, text chain advertising
The text chain advertisement can go directly to the landing page, and the conversion rate of the landing page will increase accordingly when the text is designed.
Introduction of information flow advertisement
Information flow advertising refers to embedding advertising content into product ecology through accurate positioning of user tags, so as not to disturb users' advertising experience, stimulate users' advertising initiative, and promote them to actively accept and share.
The biggest difference between information flow advertisement and traditional display advertisement is that traditional display advertisement has fixed display position and fixed display content, while information flow advertisement can realize the diversity of display position and the difference of advertisement content.