Edit this development process
Publicis advertising began to operate internationally and in groups in the 1980s, developing from a single advertising agency to a variety of marketing services and communication industries, and actively exploring markets outside France. By 1987, it has become the top 20 communication industry group in the world. From 65438 to 0988, Publicis formed an alliance with FCB to jointly explore the international advertising market. From 1996, Publicis Group ended its cooperation with FCB and independently expanded its international advertising market network until 1999. Publicis Group has started business in 76 countries and regions, becoming the top 10 communication group in the world. 2 1 century, Publicis Group is famous for acquiring large international advertising companies and communication groups. 200 1 Acquisition of Shengshi Advertising (Shengshi &; Sacchi); In 2002, it acquired BCOM3 Group (a communication group established by Leo Boehner, Dalcy and Lothario); Zenith Optimedia, 2003); It is completely acquired; In 2006, by integrating the media business of Zenith Optimedia and Starcom MediaVest in China, China Media Exchange was established, becoming the largest advertising media purchasing group in China. At present, Publicis Group has become the fourth largest multinational communication service group in the world (reported by Adage in 2006), and the current chairman of the group is Jack Klues.
Edit the main business of this paragraph.
Shi Yang Group's main businesses are advertising agency services, media services, media management, public relations services and marketing services. Its advertising agencies include Publicis and Saatchi. Sacchi), Leo Boehner, Arc (formerly Dutch North America and Procter & Gamble (P & amp； G) department), etc. Media service companies include Zenith Optimedia and Starcom MediaVest. The media business is mainly in the French market, mainly TV6, the earliest music TV station in France. Also owns Ms & amp； L Public relations service (manning and trimming &; Lee) talks with Publicis, customer relations and marketing services. Publicis entered the Chinese mainland market in 2000. At present, it has a variety of services such as advertising creativity, media, public relations and customer relationship marketing. Its stationed units include: advertising creativity: Shengshi Great Wall & Shengshi Great Wall); Shanghai Leo Boehner); Advertising co., ltd; Yang lion; Arc media service: Zenith Media Zenith OptimediaStarcom (Star Media); Public relations service of China Media Exchange: MS & amp； L China; Customer relationship marketing: publicisdialog