Question 2: Status and functions of the Programme:
1. According to the overall operation strategy of the company, be responsible for proposing, planning, implementing and evaluating the effect of the company's activity plan, and track the promotion and implementation of the feedback plan;
2. Assist the general manager of the company to plan and build an image system, so that the strategic direction of the company's service quality image is accurate, the goal is clear, and the development momentum is lasting;
3. Be responsible for the image publicity, image promotion and image monitoring of the company's products;
4. Responsible for the establishment and promotion of corporate culture;
5. Implement various promotion schemes and measures according to the company's requirements for promotion;
6. Plan large-scale activities held by some companies to make the plan operable, summarize after the activities, and analyze the successes and shortcomings of the activities, so as to be more mature when holding activities in the future;
7. Responsible for the planning, organization and implementation of corporate cultural activities, classified activities and social activities;
The planning department is directly responsible to the general manager of the company.
1 Deputy General Manager and Planning Director of the Company.
Responsibilities:
A. Be fully responsible for and organize the work of the planning department;
B. Make a comprehensive work plan, personnel arrangement and performance appraisal;
C. Be fully responsible for the promotion orientation and theme creativity of the project;
D comprehensively organize the publicity and promotion plan and control the implementation process;
E. be fully responsible for the performance appraisal of the whole team;
F. Responsible for important reception and outreach work, and create a good internal and external image of the enterprise;
G. Report the unreasonable phenomena and rationalization suggestions found in the planning work to the company in time, and convey the relevant resolutions of the company to subordinates;
H strengthen cooperation and cooperation with superior leaders and other relevant departments;
I submit quarterly and annual project comprehensive analysis and work summary on a regular basis.
Project Manager 1
Responsibilities:
A assist the planning director in writing and coordinating the planning scheme;
B. Be responsible for the guidance, review and directional scheme writing of planning copy;
C. Responsible for writing and submitting important project proposals;
D. communicate with other departments of the company to plan the work;
E. Write the plan and organize the market research of the project;
F. Be responsible for the market research and guidance of the Planning Department;
G. guide the improvement of the overall level of planners and train planners;
H assist the planning director and advocate a good atmosphere of unity, cooperation and enterprising of the planning department.
Planning copy 1
Responsibilities:
Pass. Assist the planning director or planning manager to complete the planning copy work of the project;
B. Be responsible for writing and handling the planning scheme;
C. responsible for data collection, collation and analysis;
D. Be responsible for writing the preliminary market research and analysis report;
E. Be responsible for writing the company's random copy manuscript;
F. Be responsible for maintaining and updating the company website and project website;
G. according to the needs of the project, cooperate to complete relevant work.
Question 3: What are the positions and functions of the company planning department? Planning department is a department whose main work is brand, promotion and advertising. The responsibility of the planning department is 1, which is responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work; 2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company; 3. Be responsible for the brand promotion and planning of the company, and establish and develop the company's corporate culture, product culture, market culture and management culture; 4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the expansion, liaison and coordination of relevant organizations in product marketing planning; 5. Be responsible for establishing the management system of franchise chains, branding the visual effects of franchise stores, operating and managing franchise stores, developing media distribution channels, and organizing and planning media activities; 6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation. In fact, it is necessary to set up brand managers in brand manufacturing enterprises. A brand-driven enterprise must improve in three aspects: 1. In terms of business ideas, we should have a comprehensive brand management concept, regard brand assets as the most important assets of enterprises, and technology, marketing and management are the means to achieve brand leap. 2. In terms of institutional setup, there is a special brand management department. Set up a high-level brand management Committee to guide enterprise behavior and make brand decisions; Set up a brand manager at the middle level to carry out various decisions; Set up brand assistants at the grassroots level to assist brand managers in brand management. 3. In terms of action guidance, all operations of the enterprise are brand-centered, and marketing and communication are based on the premise of maintaining the sustainable development of the brand. Specific case: Recently, the sales manager of an instant noodle company heard that I was doing planning work and asked me a series of interesting questions: Why did Smet set up a planning department? What does the planning department do? What did your planning department do? Didn't Smet achieve more than four billion dollars without the Planning Commission? (1) Why should the Planning Department be established? No planning department, SMART, has ever achieved 400 million yuan, except because we have a shrewd leadership team and a strong production, supply and marketing team. There is another important reason: before 2002, the whole industry was in the growth stage, and the market was in short supply. Every enterprise was busy expanding reproduction and had no energy to consider how to seize the market share of competitors. The competition in this period is more tactical competition. After 2002, with the emergence of several powerful brands, the whole industry entered a period of integration. Supply exceeds demand, and enterprises in this period should not only consider how to surpass themselves, but also how to defeat their competitors. The competition in this period has risen to the strategic level. It is the competition of the comprehensive strength of the whole enterprise. Sales considerations are more tactical. Planning is more about strategy. Relying on tactics can no longer meet the needs of the game. Before 2002, the sales department made its own policies, implemented them, supervised them, evaluated them and developed its own products. Because the profit of a single piece is relatively rich, the tactics adopted are low price and big promotion. For products of the same specification, the profit of competitors is 10%, and we earn 5%. Enterprises that rely on profits and thin sales have developed. The cost is wasted seriously. At the same time, the product structure and image are chaotic, and it is impossible to be a brand and base. After 2002, with the intensification of competition, there has been a phenomenon of meager profit and unprofitable operation. Enterprises can't survive and develop by chaotic products and low-price promotion. We must change tactics, improve cost utilization, integrate products and build brands. This change is difficult to achieve only by the time, energy, moral constraints and consciousness of sales itself. When the enterprise is small, the development of the enterprise can follow the feeling, and the decision of the enterprise can be made with a little communication. Even if the decision is wrong, it will not cause fatal damage to the enterprise. After an enterprise reaches a certain scale, any decision needs sufficient basis. Otherwise, a decision-making mistake can bring down the enterprise. This requires a professional department to collect information and provide sufficient decision-making basis for decision-making. At the same time, this department must creatively optimize enterprise resources, make long-term goals for enterprises, make periodic plans, shape and integrate enterprise culture, formulate various rules and regulations, develop, improve and integrate products, formulate strategies and tactics, and track, revise and supervise the implementation of strategies and tactics. This department is the planning department.
I hope to adopt ... >>
Question 4: What is the name of the person in charge of planning in the office?
Question 5: What qualifications should a planner have? A planner shall meet the following conditions:
1. Ability to collect and organize information.
2. We should constantly provide new suggestions and technical guidance, so as to make it close to the technical specifications and requirements of novelty, novelty and uniqueness in advertisements. 3. Be able to provide innovative, comprehensive, independent, objective and accurate planning and advertising; It can help customers make accurate judgments and find clear judgment basis.
4. Provide arguments and plans with objective basis, that is, market arguments and judgments. Besides being feasible, the scheme should be as economical as possible to reduce the design investment for customers.
5. Have a good professional ethics.
6. High level of intelligence.
7. Have skilled work experience.
8. Excellent public relations skills.
9. Have rich professional knowledge.
Question 6: Which job category should copywriting/planning belong to? It seems to be advertising planning, which is a little biased towards the secretary.
Question 7: What exactly does the enterprise plan this position for? The enterprise planning case is subordinate to the market planning case, and the two are interrelated and complementary. They are all marketing ideas and models subordinate to the whole enterprise. Only under this premise, the market planning case and the enterprise planning case are the advertising behaviors with integrity and continuity, and only in this way can the audience have the agreed brand culture connotation, and enterprises can maintain stable market sales only by following the idea of the overall market planning case.
Question 8: What is the job of marketing planning mainly depends on the size of your company. Large companies are generally more formal, small companies are not necessarily, or just a name, requiring you to be an admissions officer or salesman propagandist. If a big company wants to be more professional, it won't hurt you. If you don't understand at all, it probably won't work. Most of these require experience, professionalism and strong control ability. Now even a small company may have higher requirements, at least have some experience, depending on your deception level. If you can fool inexperienced people into experienced or professional people, you can. Start (a disease)
1. Grasp the development trend of market demand, provide support for product development and marketing, carry out joint marketing activities with partners, and plan joint marketing.
2. Responsible for the company's advertising and other external publicity copy, and implement effective public relations communication means to promote products.
3. Find and analyze market opportunities, integrate resources, formulate marketing activity plans, and organize their implementation to realize product promotion and market promotion.
4. Responsible for the planning, creativity, writing and execution of corporate and product brand publicity copy.
5. Plan and organize the implementation of various market research activities, analyze the development trend of the industry and related industries, find out the development opportunities and threats of the industry, organize the research and analysis of strategic projects, explore market demand and changes, and complete relevant feasibility reports.
6. Responsible for writing and planning all kinds of publicity materials, product manuals, sales support materials, advertising plans and brand promotion plans.
7. Responsible for the planning and implementation of large-scale conference marketing, product launches, special salons, channel summits, trade fairs and other activities.
8. Put forward reasonable suggestions for enterprise and product brand planning, and assist superior leaders and relevant departments to formulate brand strategy.
Question 9: What are the main tasks and job requirements of advertising planning? Advertising planning is in a guiding position in the whole advertising campaign, which runs through all stages of advertising campaign and involves all levels of advertising campaign. Advertising planning provides clear guidance and systematic follow-up for professional work such as advertising research, target determination, advertising target determination, advertising creativity and performance, advertising media, advertising release and advertising effect determination, which embodies the wisdom value of advertising industry and the achievement of customer expectations. Therefore, planning ability is the core and soul of advertising business unit, and it is also the highest professional realm that advertisers constantly pursue in their career.
Advertising planning can be said to be the overall planner of advertising companies, but also the planner of specific tasks of advertising behavior.
For example, whether it is to promote a product, enhance the corporate image, or organize an activity, it is up to advertising planning to make a specific plan, do preliminary research, conceive ideas, systematically analyze, and finally formulate a preliminary implementation plan. After the plan is revised and approved, the planner is responsible for the specific implementation, arrangement and deployment, contact with all parties, arrangement of media and supervision of the plan operation. Finally, after the completion of the whole scheme, the effect is evaluated to prepare for the next advertising planning.
Specific work of advertising planning: creativity, copywriting, conceiving the overall framework, assisting in advertising production, media planning, market positioning, market research, budget, supervision and implementation, and effect evaluation.
The above is for your reference only. I hope it helps you.
Question 10: planning specific work content I once interviewed for the position of "product planning and operation" in Tencent, Netease and other related companies, when I was a college student who was about to graduate. I was lucky enough to attend the group meeting. Regarding planning, Manager Tencent gave us a marketing idea, and let us come up with a marketing plan in five minutes. The main work of planning is the formation process of the plan, followed by the collection and analysis of relevant information in the early stage, the formulation process of the plan and the later activities. Planning and thinking should be all-round. What exactly does the plan say? I tell you, it should vary from job to job, but planning is necessary. It doesn't have to be written.