If you are just an ordinary dealer of Amway, DD or Jade, can Amway succeed now?
In 2004, the global turnover of Amway (Amway's parent company) was US$ 6.2 billion, of which the China market accounted for US$ 2 billion, that is, the foreign market made US$ 4.2 billion. The performance is not bad, but when you turn to the data of 1997, you will be shocked, because the global turnover of Amway from 1997 is US$ 7 billion, while the China market only accounts for 65,438.
From $6.9 billion in 1997 to $4.2 billion in 2004, think about it: the shrinking of $2.7 billion has made many overseas friends who used to be jade, diamonds, diamonds lose their original income, freedom and security. Because any position and income are supported by turnover, the performance of the whole company is declining, and the performance of the team will naturally decline, because we are not superman and cannot be above the market. It is not the poor performance of Amway that leads to the decline, but the 47-year history of Amway has reached the fourth stage of enterprise development: decline. This is the inevitable development process of any enterprise. The fourth stage of enterprise development: high risk stage, high-speed growth stage, stable development stage and recession stage. )
Amway has opened more than 90 countries and regions around the world, and there is no big blank market. Because there are more than 200 countries and regions in the world, except those small countries in Africa, the valuable ones are basically developed. Why did the Crown Ambassador of Amway in early America own yachts and private jets? Because they did it early, when the American market was saturated, they took the team to develop the Japanese market. When the Japanese market is saturated, we will develop Taiwan Province Province and Malaysia, and when Taiwan Province Province and Malaysia are saturated, we will develop the mainland. Today, China Amway opened its business 1 1 anniversary, and has become a county and town with an annual turnover of 654.38+0.7 billion RMB. Where is your market development space?
Let's calculate another account. If you are already the Senior Sales Director (DD) of Amway, your minimum annual turnover requirement is 600,000 yuan (silver medal in six months), and you are striving for the goal of Crown Ambassador ambitiously, while the minimum performance requirement of Crown Ambassador is 654.38+0.2 million yuan/year (20 DD departments), which is 200% higher than your current performance.
That is to say, your turnover must increase by at least 166 times to reach 600,000 yuan × 166= 1 100 million yuan/year)! Direct selling is a team, so your performance growth rate is basically in sync with the company. Even if your team is really unique, your performance growth rate is three times faster than that of the company, which is already very powerful. Your turnover has increased by 166 times, while the turnover of the company has only increased by 50 times.
What is the 50 times of 654.38+07 billion? 850 billion yuan/year (converted into US dollars is more than100 billion US dollars). Only in this way can you become a crown ambassador. Do you think it's possible?
All the crown ambassadors in the world basically joined the company one or two years before and after Amway entered China. Amway Taiwan Province Company 1982 opened, and 1995 * * produced four Crown Ambassadors. From 1995 to 2003, there was only one Crown Ambassador, Mr. Lei. If you look through his resume, you will find that after Taiwan Province Province 1995, so many people joined Amway, aren't they better and harder than these five Crown Ambassadors? Why can't they do it? The only reason is that they did it late. Only when the company has just landed in a country can you participate and reach the highest level.
Failure is not the mother of success, but summary is the mother of success! As the saying goes, the past is not forgotten. Today in Taiwan Province Province is tomorrow in China. Do you have to use your ten or twenty years to prove the obvious?
Let's think about another problem: the impeccable Amway system has not changed since its establishment, which means that the income from making a diamond today is the same as that from making a diamond in the 1970s and 1980s. In the early 1980s, tens of thousands of families were very good, and the income of tens of thousands of diamonds was just like astronomical figures. Nowadays, it is not uncommon for ordinary working-class people to earn several thousand yuan a month, while high-paid white-collar workers earn tens of thousands of yuan a month. Is the income of tens of thousands of diamonds still so attractive? Most importantly, it is really not easy to make a diamond.
There is also Amway's system of raising children and not raising children, so you can't make money before you go to DD (this DD is made, not bought). Before that, everyone had to spend a lot of money to study, attend classes, buy materials and try out products.
Why do so many excellent Amway partners jump ship to other direct selling companies? Because it's the 265,438+0 century, Amway still pays modern people with the bonus system designed according to people's demand level in the late 1950s, while the income level of any other industry has increased by dozens of times. It is precisely because of the small amount of money distributed to dealers and the large amount of money left to bosses that the two great Amway bosses are fortunate to be among the richest people in the world. But dear friends, Van Roan and Dimit are not relatives of our family. What are we proud of?
Amway's marketing strategy is that a country does not open its direct selling market. The owner of Amway talks with the country as the president of the American Chamber of Commerce, and then goes in first to earn the first bucket of gold. When the direct selling market in this country is standardized, the performance of this country will decline, and Amway will explore another new market, which is the case in more than 90 countries and regions around the world.
It's not that Amway is bad, but we know it too late and do it too late. At the same time, Amway's bonus system is too old and a bit outdated. If the purpose of your direct selling is really to bring wealth, freedom and security to your family after your efforts, Amway can't give it to you today. Of course, if you only consume Amway's high-quality products and have the money to find an environment to spend your spare time, or want to study in Amway Hall to improve your quality and be praised and praised by others.
But if you really want to make money, succeed in starting a business, bring freedom and security, be really responsible, and help those partners who have been working with you to assess the situation, seize the opportunity, succeed quickly and change their destiny, you really need to re-examine and make a serious choice!
Direct selling is the first marketing model, and it must be business. We are dealers and businessmen. No matter which company you cooperate with, you should make use of the products and bonus system provided by this company to intervene at the time you approve, attract talents to cooperate, form a team and distribute products to get returns, and occupy the current and future market space. Not because you show loyalty to the company or any leader, never!
We are loyal to our career and dreams. We should be grateful to the former company for providing us with an opportunity to study, exercise and grow, and thank the referees and leaders for their concern and support.
The opportunity of Amway is historic and staged. Once this opportunity has passed, it will never happen again. Missed is missed. As an Amway person, you can't be the first Amway person!
Every company entering a new market has to go through four stages: introduction period-surge period-stability period-recession period. Cutting in at different times determines your success speed and development space!
2007 is a year of reshuffle in the direct selling market and an important year of talent regrouping. This year, with the help of new companies, we will explore the China market, attract these talents and become your partners.
The case of Amway has proved everything. The annual income that can be sustained in the early stage is several million. No matter how hard you try in the future, it will be difficult to succeed, because Amway has worked in China for 14 years, and all the talents have been filtered out. Strive for more opponents; Small market development space; The company's development is in a stable period to a recession!
Times are different, so we should not carve a boat for the sword, and we should not expect to find the right answer in the wrong place!
Times are different, we should not stay in the wrong place for too long, let alone think that we can get your future by standing in the glory of our predecessors!
History will not repeat itself, but it will be strikingly similar!
In 2007, China opened the direct selling industry, and many large companies will enter the direct selling industry. Whoever can find a company with good products and humanized system in this period will be created by this opportunity!
Amway has many talents, but their performance has nothing to do with us, because they have cooperated with others.
2007 is a year of reshuffle in the direct selling market and an important year of talent regrouping. This year, with the help of new companies, we will explore the China market, attract these talents and become your partners.
2 1 century is an era of information, knowledge and wisdom. If there is no future, you must dare to start all over again! Re-selection is not giving up, but getting better!
Instead of knowing that it is a detour or even a dead end, you have to go all the way, which not only misses the right to enjoy happiness in your career and family, but also harms your relatives and friends! Harm others, harm yourself and mislead others! !
Four essential factors for a person's success: morality, talent, opportunity and strength! Therefore, timing is very, very important for a successful person.
Many people who do Amway have good personalities; Talent and skills are also good; With a wide network of contacts and strong economic strength, Amway just can't make money or even lose a lot of money. The reason is that the selected market distribution system and entry opportunity are not the best!
For details, please consult:/%D7% B7% C3% ce528/blog/item/c618ef3767c51d370a5a93.html.