So, how do online salespeople find out who their potential customers are online? This is not an easy thing. Some people say that one second on stage, ten years off stage, that's true. Then, let me tell those salespeople who are new to the online sales industry how to find their potential customers.
Let's share some ways to get resources online, hoping to learn from you. You are also welcome to put forward your own ideas. The most important thing in marketing is ideas rather than means. I hope these methods I introduced can play a role in attracting jade and inspire you to think of more marketing methods and ideas.
First, the basic requirements before looking for potential customers
There may be many ways and skills to find potential customers, but in order to ensure the effectiveness of finding potential customers, you must grasp the following three basic requirements.
1, fully understand the industries related to this industry.
Why do you want to know about the industries related to this industry? Imagine if we understand this product service industry, product transportation industry, raw material supply industry, packaging industry, industry associations and so on. , can you get or filter out a lot of information about potential customers from them?
2. Fully understand the characteristics of the products you sell.
As for the product characteristics, there are many things, among which you need to know the raw materials used in the product, the technology of the product, the selling point of the product and so on. , and even understand the products of the same industry and related products.
As long as our online sales staff fully understand the characteristics of their products, they can effectively locate those customers, who are the real demanders of our products and avoid going astray.
3. Fully understand the industry characteristics of the products you want to sell.
Imagine, if our salespeople don't even know the nature of the industry they sell, how can you find your potential customers and screen your customers to the greatest extent?
Therefore, for our online sales staff, we must also fully grasp the characteristics of upstream and downstream links related to our products in order to better lay a good foundation for finding potential customers for ourselves.
Second, the way to find potential customers.
1. Find customers through related industries and classified information websites.
Generally, every industry has some industry-related websites, and the general target customers of these companies are concentrated on these websites. You can find the contact information of related companies by searching in the industry segmentation. For online classified information networks such as 1 14 and Zhan Hao Daquan, stores and users can generally find contact information, and potential customers can be found more accurately according to the published contents. Knowing the demand and having contact information will definitely improve sales performance. Many telemarketers are using this method!
2. Search keywords through search engines to find the intended customers.
Search for product keywords in related industries through Baidu and Goole search engines, and generally search for product-related keywords in combination with Baidu index, and collect relevant customer information through search keywords. Then contact the intended customer by phone or qq.
3. Let customers take the initiative to come to the door by publishing information.
Customers will also go to Baidu search when they need it, and of course they will find the information you posted. Customers want to know the products they want, and they will contact you actively, so publishing information is also a way to find interested customers. Generally, information can be released through Baidu Post Bar, industry classified information platform, forum, B2B website, blog platform and other places. Often publish some articles and products related to your own industry, and customers will always come to you. Like Zhan Hao Daquan, it ranks well in search engines. When customers search for keywords, they can see the information you posted in time. Of course, paying users have an advantage over ordinary members in ranking. If you have some money, you can try to start a member. I can provide you with a preferential invitation code (5555), just fill it in when you register.
4. Mining potential customers through e-mail marketing
You can collect relevant email addresses through software, QQ group and industry websites. Mass mailing requires us to deliver useful, interesting and valuable content. Through these means, we can gain the recognition of users and early user guidance.
5. Find interested customers through qq group.
Generally, each industry has a large number of QQ groups, and related QQ groups can be added through group search. Stay active in the group and check the chat history in the group. Of course, you can also keep interactive communication with peers in the group. Of course, in some groups, there are also some interested customers who will join the group to communicate. If there is customer communication to meet the needs related to consulting products.
You can find a suitable method for the above methods, and then you can proceed.
6. Industry Directory and Customer Information Collected in the Yellow Pages
There is another way to find customers directly. Is to call the contact person in the corresponding industry directly. See what his intentions are. If you know sales, then you must know that there are many channels to find these contact information. For example, many online yellow pages have their phone numbers. But try not to look for it in online stores. Many online stores are opened in the name of salesmen. This phone number is invalid.
7. Exchange information with sales in related industries to obtain more customer resources.
After selling for a long time, there will always be such people, and it is inevitable to deal with other types of sales. It's a good thing that you know more people. Be sure to keep the business card given to you by others as much as possible. Especially the sales of some related industries, and realize the exchange of customer resources when necessary. The same is true on the Internet. Our highest goal is to get the contact information of decision makers.
8. Do a good job in the self-media platform and turn fans into customers.
Many online sellers know how to promote themselves. Some have opened Taobao stores and Ali stores, which can attract some customers, and rely more on self-media platforms to find customers, such as creating a beautiful WeChat official account, and then opening interactive functions in interaction with users to attract users, or writing illustrated articles to impress users, and eventually users will become loyal customers.
Judge the customer's intention and make an appointment immediately if appropriate.
A business depends not on the number of customers, but on how much you have paid and how much you have achieved. Good online sales are also good telephone sales. After you get enough phone numbers, you can call them, judge the customer's intention in a few minutes' conversation, eliminate some people who can't talk at all from the customer list, make an appointment for those customers who have a strong desire to buy and force orders.