How to promote the website Your company has bought a domain name and established a website, but the following phenomena are still common, such as: customers interested in enterprises and products can't find enterprise and product information; Corporate brands and intangible assets cannot be completely inherited in the virtual world; The company invested in establishing a website, but no one visited it; Enterprises spend a lot of money to promote websites, but the effect is not good; Enterprises have no return on their investment in the network; Enterprises lose confidence in using the network to promote their business.
Through long-term market research, we found that after establishing a website, enterprises hope that their websites can be visited by more people, especially their potential customers, so that customers can know more about themselves and conduct online consultation and online ordering. Simple website management can no longer meet the needs of enterprises going online to the market. Most enterprises hope to get an effective website promotion scheme. Just like traditional enterprises build brands, enterprises must quickly and effectively establish their popularity in the vast network after "touching the net" to find a good name.
To achieve this goal, it is very important to effectively implement the network marketing strategy; As a new thing, network marketing has the advantages of economy, rapidity, interactivity and universality. As far as the current network situation and e-commerce environment are concerned, the effective means to realize online marketing mainly include the following forms, such as: search engine labeling, search engine ranking, one-stop publishing of business platforms, email advertising, general website registration, forum posting, text exchange, friendship links, paid online advertising, email magazines and so on.
The effect of website promotion can be reflected in many aspects, such as increasing website visits, expanding corporate visibility, gaining more market share, increasing the number of online orders and reducing operating costs. Some effects are reflected directly and quickly, while others benefit indirectly in the long run. The most direct effect can be reflected from the comparison of visits before and after the website promotion and the source of visitors. To this end, we especially provide customers with a set of website traffic statistical analysis system to monitor the visit effect of the website in real time! The following highlights are as follows: First, search engine notes Now, the total number of websites in the world has exceeded 40 million.
How to let your customers find you in the vast network? In other words, how to increase the number of website views? According to various authoritative investigation reports at home and abroad, except Microsoft, Yahoo and other foreign countries; ; In addition to large websites such as Sina, Sohu and Netease in China, more than 85% of the content of general websites comes from various search engines and connections. However, it may take several months to log in to all search engines and connections manually.
So there is this software.
Login strategy software will automatically login your website to 5400 world-famous search engines, and provide all links (FFA links) for free within one hour. You can log in unlimited times, and the login speed is fast; Have a detailed login report, you can directly access the login engine to check the login status; The last login failed; the engine can remedy the login separately; Maximize the number of views on your website.
Second, the one-stop publishing "transaction" system of business platform is the abbreviation of intelligent publishing and retrieval system of business information. With Tradelink, you can publish the supply and demand information to multiple business websites at one time, so that more business people can see the information you published.
It can publish trading information to nearly 200 commercial trading websites at the same time, but the cost is very low. Tradelink is the fastest trading information exchange tool, which can directly publish your product information or purchase information to hundreds of domestic professional information service websites at the same time.
Tradelink's service is different from the way of "building a website" to promote products, which is more flexible, efficient and casual. Even now, small and medium-sized enterprises and individual users who don't have a website can publish trading information through "Trading Link".
Once you get the trading information you need, you can still use the traditional methods we are used to to to carry out specific trading operations (telephone reservation, meeting to see the goods, etc.). ), of course, it can also be assisted through the network. Tradelink is your right-hand man to successfully enter e-commerce.
Third, licensing email marketing More and more surveys show that using email for online marketing will become the mainstream of future marketing. Forrester Research predicts that by 2006, almost half of Americans will communicate by email. 1999, more than 33 billion normal mails were sent, and it is estimated that by 2002, this number will increase by more than 10 times.
At present, domestic website operators have also seen this, and it is a good proof that they often receive advertising letters from mailboxes. Email is based on interest. Looking at the development of Inter Milan, we can imagine the prospect of this marketing method.
It has the characteristics of high attention, good audience, high efficiency and fast speed. Fourth, the general website or network real name registration can directly enter the name of the enterprise, product or website, and you can directly reach the target website without memorizing complex domain names and websites. Prefix suffix is the most advanced, fastest and most convenient third-generation Internet access standard after IP and domain name.
2. How to build an FTP site?
If you want to build a small FTP site, you can use IIS that comes with Windows, which can be accessed by 10 users at the same time.
1 & gt； & gt install IIS. "control panel->; Add and remove programs-> Add and remove Windows components, select Inter Information Service (IIS) in the Windows Component Wizard, click the Details button, and select File Transfer Protocol (FTP) Service, OK and Next in the pop-up dialog box to install IIS.
(Windows installation CD may be required). 2>& gt configuration.
After IIS is installed, an "IPub" folder will be generated on the system disk with a "ftproot" folder inside. Put the files you want to enjoy in "ftproot" and you can download them to others. 3>& gt Detailed configuration in, right-click the "My Computer" icon and select "Manage" to start "Computer Management".
In Computer Management, expand Services and Applications and Internal Information Services, including FTP services. The following is an IIS tutorial with FTP settings:
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