Investigation report type 1 Due to the different product characteristics, consumers' consumption behavior will be very different when buying different products. From the point of view of attention. When product attention is low, consumers usually don't care too much about product information or industry trends, and don't know much about product knowledge and brand awareness. In general, it is difficult to tell the difference between different brands. When consumers have purchasing needs, their purchasing decisions need assistance, or they can buy directly at will. For this kind of products, advertising will be inefficient to consumers, even if a lot of advertising, public relations and other communication work is done at ordinary times, it is difficult to attract consumers' attention.
When the product is highly concerned, consumers will generally take the initiative to learn about the information of the product or industry, and will also be influenced by relatives, colleagues and friends around them, forming the "Matthew effect" of communication. Therefore, consumers have a certain understanding of products and brands when they have purchasing needs, and more behaviors at the terminal are to find and verify. For this kind of products, enterprises can complete the purpose of enterprise information transmission or consumer education through high-altitude media, news events and other forms.
From the perspective of participation. When the participation of products is relatively low, the decision-making process of consumers is generally simple, and will not be assisted by collecting more information, comparison and consultation, so the decision-making process is relatively short. For this kind of products, the main factors affecting consumers' decision-making behavior are the convenience of purchase, promotion, price, terminal display and other factors.
For products with high participation, consumers show a rational side. Generally, buying such products requires more product knowledge and more money. Therefore, before making a purchase decision, consumers will certainly collect a lot of information in various ways, and even invite people around them to participate in the decision. For example, when buying furniture products, consumers need to know a lot about the style, material, quality, environmental protection and other information of furniture, and sometimes consult their parents and friends. A product must be seen several times before making a purchase decision. For this kind of products, the main factors affecting consumers' decision-making behavior are word-of-mouth communication of old customers, communication and recommendation of on-site shopping guides, and trust in after-sales commitments.
Investigation report type 2 Investigation report refers to the fact that the investigation subject reveals the essence of things through accurate induction, analysis and scientific research on the basis of in-depth investigation of specific objects, and draws practical conclusions, thus forming a fruitful written text. The investigation report has the characteristics of authenticity, pertinence and logic, and it is a tool to transmit research results, transform them into social benefits, give play to social functions, and provide and adjust decision-making.
The types of investigation reports include the following aspects:
First, according to the scope of investigation.
1. General survey report: A general survey report, also known as a general survey report or a comprehensive survey report, is generally written around the basic situation of a certain area or unit, detailing the development and changes of the respondents, involving politics, economy, culture, population and other aspects, and systematically and comprehensively reflecting all the survey results.
2. Special investigation report: Special investigation report refers to a problem, existing problems, special reports or new things, etc. The special investigation report has clear theme, strong pertinence, specific materials and convincing report.
Second, according to the content reflected by the respondents.
1. Investigation report reflecting the situation: An investigation report reflecting the situation refers to a special investigation conducted for enterprise leaders to understand the situation, study problems, formulate and provide planning basis. This survey report has a clear theme, specific materials, strong pertinence and strong persuasiveness;
2. Investigation report exposing problems: The investigation report exposing problems is to expose the crux and disadvantages of a problem with the factual data obtained in the investigation. In order to attract people's attention and achieve the purpose of education and problem solving, such investigation reports have sharp language and expose problems in a targeted manner;
3. Investigation report summarizing experience: Investigation report summarizing experience is a typical experience with universal guiding significance, which raises the objective things that have been practiced and understood to rational understanding and then uses them for practical guidance.
Third, according to the purpose of the investigation.
1. Theoretical investigation report: Theoretical investigation report is formed for serving scientific research. In order to put forward, supplement or confirm a certain theoretical viewpoint, it is necessary to pay attention to scientific methods, whether in data collection or theoretical viewpoint;
2. Practical suggestion investigation report: Practical suggestion reports are mostly special reports, which are widely used by party and government organs. They are the types of reports written to put forward some work, suggestions or policies after investigating some things.
Survey Report Type 3 In today's society, the economic development is so fast, the gap between the rich and the poor is gradually narrowing, and the consumer demand is increasing. At present, consumers are pursuing not only the so-called cheapness, but also the advantages and disadvantages of the goods themselves. Service accounts for a large part of consumers' purchasing motivation, and its status is increasing day by day.
According to the survey results, more than 87% of consumers believe that even if the goods are only generally evaluated, they will choose to buy if the service is in place, which is especially reflected in the shopping items they wear. Among them, in the eyes of such consumers, the desire to buy inspired by language accounts for almost more than 90% of the conditions for independent choice. Whether the customer will buy the goods or not, even the hidden desire to buy will be aroused if the sales staff have high professional quality and good service attitude under the same quality. That is what we usually call skill service and smile service.
Then, as a shop assistant, how to improve their professional level and how to deal with different consumers?
Therefore, according to the survey of consumers, list the types of salespeople that consumers like and dislike:
1. Four types of shop assistants that consumers like:
1, cheerful smile, positive and optimistic attitude, so that customers will be infected by his happiness and feel that you really like them.
2. Take positive actions, but never force customers to buy goods, which will not bring pressure to customers; Fully respect customers and always put customers first.
3. Always take care of all customers' needs from the customer's standpoint, and don't know how to win the contract, but you must be really happy for the customer's life; And customers are not only limited to communication in life, but also become business partners and friends in life.
4. Have rich sales knowledge and grasp the market dynamics, provide customers with accurate market analysis and product share analysis, and solve customers' marketing problems. Always serve quickly and clearly.
Two, consumers don't like six kinds of shop assistants:
1, arrogant attitude, arrogant tone when explaining products, ignoring his professional attitude.
2. You only care about your own sales promotion and constantly state your personal views. However, when customers state their ideas, you show considerable indifference, don't listen patiently, don't care about their ideas, and even force sales unreasonably, which is the most likely to cause customers' dissatisfaction.
Most customers don't want to talk business with people who are disheveled and have vulgar words.
He only knows selling products blindly, but his market knowledge is poor and he knows nothing. Such a salesman will only make customers look down on him.
5. Salespeople who can't bear the blow of rejection and are easy to expose impatient shortcomings will soon be eliminated by the market.
6. To report good news instead of bad news is just to emphasize the goodness of the goods again and again in order to achieve the success of the transaction, but is unwilling to remind customers of some defects of the products. Once it happens in the future, it will be subject to more complaints and rebounds from customers.
Every customer thinks he is unique. If you don't understand this kind of psychology, it's hard to keep the customer's heart just according to the old traditional sales tactics! A first-class shop assistant has positive action and can infect customers with his vigor and vitality. At the same time, the vast majority of salespeople are not natural members of the camp. But mature sales skills, sincere and patient attitude, as long as customers like you, you can succeed!
Types of investigation report 4 According to the comprehensive evaluation of the purpose of the investigation and the contents of the final written report, the investigation report can be roughly divided into the following types:
1. Investigation report summarizing typical experience.
This kind of investigation report is to summarize the positive experience of advanced figures or advanced regions and units, so as to exert influence on the surface. The research object is a concrete advanced model. After the investigation report is written, the experience summarized in it can be used for reference or inspiration by relevant personnel or units; It can also be used as materials for relevant authorities to carry out advanced learning activities.
2. Investigation report reflecting the situation.
Due to the different purposes, scope and uses of the investigation, there are two kinds of such investigation reports: one is a case investigation report that reflects the specific situation. The purpose of the investigation is to clearly define a specific problem, and the scope of the investigation is single and specific. The content of the report is generally used as a basis or an important reference for dealing with a specific problem. The other is a comprehensive investigation report that reflects the basic situation. The purpose of investigation is to grasp the general situation of a certain field or aspect. The scope of the survey is relatively wide, and there are many objects involved. The content of the report is mainly used as a reference for macro decision-making, or to explain some objective phenomena and an academic point of view.
3. An investigation report exposing the problem.
The investigation that reveals the problem must be carried out on the basis of existing clues. The purpose of the investigation is to find out the facts and obtain enough materials to explain the nature and extent of the problem. The survey objects are generally exposed problems and related units and personnel. The investigation report that exposes problems can not only be used to clarify right and wrong, distinguish authenticity and educate the masses, but also be directly used as an important basis for dealing with relevant responsible units and responsible persons.
Survey Report Category 5 (1) Commodity Survey Report
This kind of market research report mainly reflects consumers' opinions, suggestions and requirements on the quality, price, usage and technical services of a certain commodity or a certain type of commodity through extensive surveys of consumers; Consumers' evaluation of commodity packaging, trademarks and after-sales service; The situation of commodities in the market, such as market share, market coverage and its trend.
(2) A survey report on consumers' situation
This kind of market research report mainly reflects the number and regional distribution of consumers who buy a certain commodity or a certain kind of commodity through the investigation of consumers; Gender, age, occupation, nationality and education level of consumers; Consumer's personal income and average household income level, purchasing power and the quantity of goods purchased; Among consumers, who is the main buyer, who is the loyal buyer, who is the user and who is the purchase decision-maker; Consumers' desire and purchase motivation, factors that affect consumers' purchase decision; Consumers' buying habits, etc.
(three) the sales survey report
This kind of market research report mainly reflects the proportion of supply and demand, sales ability and factors affecting sales of goods in the market through the investigation of sales situation; Whether the sales channels are smooth and reasonable, how to broaden the channels and reduce intermediate links; Sales situation of middlemen, such as sales volume, potential sales volume, profit, operating ability, regional market share, etc. Consumers' impressions of subsidiaries and retailers; Commodity storage and transportation; The different effects of using personnel promotion and non-personnel promotion; The publicity effect of different advertising media; Whether the sales service model is satisfactory, etc.
(4) Market competition investigation report.
This kind of market research report mainly reflects the number of competitors and their manpower, financial resources, material resources and management level through the investigation of competitors and their products; Quality, variety, color, style and characteristics of competitors' products; Market price strategy, sales channel strategy and advertising strategy adopted by competitors; Market share and market coverage of competitors' products; Competitors' enterprise development strategies and goals, etc.
In addition, there are investigation reports on market environment, technological development and product life cycle.
The content of market research report is extensive, and all the information that directly or indirectly affects marketing is within the scope of its collection and research. The writing material of market survey report comes from market survey, and the collection process of writing material of market survey report is actually the process of market survey.
Different types and purposes of market research reports will lead to different collection processes of writing materials. Generally speaking, the collection of writing materials for market survey reports can be divided into several stages: determining survey topics, designing survey plans and collecting data. After data collection, data should be processed and analyzed.
On the basis of the above work, we can start writing a written market survey report.
Type 6 of investigation report (1) An investigation report introducing typical experience.
A certain region, a certain unit or an enterprise has made outstanding achievements in the process of implementing the principles and policies of the party and the state, or in daily ideological and political, economic construction and scientific education. In order to reflect their specific practices and the mystery of success, we can conduct a special investigation on them and then write an investigation report. This kind of survey report introduces experience.
There are some similarities between the investigation report introducing experience and the work newsletter, which mainly reflects the work performance. The difference is that the investigation report focuses on the investigation, especially on the description and enumeration of the investigation process and the data obtained from the investigation.
Take the recent reports of this kind of investigation as an example: Poor Mountainous Areas are Today's Articles published by People's Daily on February 1999 18-A Survey of Mountainous Areas Development in Meizhou City, Guangdong Province, and Winning the Market with Famous Brands-About Shenzhen published on February 23 1999. These investigation reports introduced several successful experiences from the development of rural mountainous areas, the construction of large enterprises and ideological and political work.
(2) Problems exposed in the investigation report
Contrary to the former type, this is an investigation report on an existing problem, the main purpose of which is to reveal various phenomena and deep-seated reasons of this problem. Its main function is to expose and criticize, explore the causes of problems, analyze the crux of problems, and provide ideas and methods to solve problems.
The investigation report that exposes problems is also a common style of investigation report. 1999 65438+ On February 22nd, China Youth Daily published a financial survey of a rich people's neighborhood committee,199965438+On February 9th, People's Daily published how difficult it was to defend rights,19965438+. Transferred from edu24ol.com Qiu Huan Online School
(3) Investigation report reflecting new things
This is a survey report written for things that have recently appeared or made great progress in social reality.
In the real society, new things are always emerging one after another. Whether these new things show a certain trend of social development, have bright development prospects, or are short-lived accidents, should we affirm these new things, or should we arouse enough vigilance to reflect the stylistic function of investigating and reporting new things, that is, comprehensively report the background, situation and characteristics of a new thing, analyze its nature and significance, and point out its development law and prospects.
For new things, the final opinion of the investigation report can be affirmative. For example, the investigation report "Zhongguancun Electronic Street" published in People's Daily in June 1985+ 10/5, after investigating the Zhongguancun electronic market, which is known as "China Silicon Valley", thinks that it provides a new way for the reform of science and technology, education and economic system. However, we can also question or discuss the status quo of some new things. For example,1the social survey "Why the development of individual housing loans is slow" published in People's Daily on February 9, 1999 shows that the individual housing loans under investigation are a new thing in China, but their development situation is not ideal. The author reveals several factors that form obstacles.
(4) Investigation report on social conditions
This is a survey report written for some social situations. The social situation mentioned here mainly refers to the social atmosphere, people's wishes, marriage, support, food, clothing, housing and transportation and other basic conditions of people's lives. Although such investigation reports do not directly reflect major political and economic issues, people's lives are also closely related to political and economic issues. In addition, these are also some issues that the masses are most concerned about. Therefore, all kinds of news media attach great importance to this report, and China Youth Daily and Wen Wei Po all set up special editions of public investigation. Travel similar to that of Beijingers —— A survey of Beijing residents' tourism consumption in Beijing, Tianjin and Shanghai, and how China and his wife are doing. , all belong to this type of investigation report.