How big is the future social development space of real estate agents? What will be the future development trend of real estate agents?

Career Development Trend of Real Estate Brokers (for reference only) "Real Estate Broker", a professional term popular among elites in developed countries in Europe and America, has been gradually accepted by Chinese people with the vigorous development of China's real estate market in recent years. As a new profession, real estate agent has only entered the China market for nearly ten years, but its development momentum is very rapid. More importantly, compared with developed countries, the development of China's real estate agency industry has just started, and there is huge room for development behind it. Judging from the professional nature of real estate agents, their professional development is closely related to the development of the national real estate market and even the whole national economy. As a derivative occupation related to the real estate market, real estate agents have complex professional characteristics of coexistence of independence and dependence. On the one hand, according to the professional characteristics of brokerage industry, brokers have the status of a third party when engaging in intermediary activities, which lays the foundation for independent practice of brokers and is also an important distinguishing sign between brokerage industry and agency industry. On the other hand, because the subject matter of intermediary activities of real estate agents is mainly "real estate", the scope of professional activities of real estate agents will not be separated from the real estate market, so the changing trend of national macro-economy and real estate market will directly affect the development prospects of real estate brokerage industry. It should be said that China's real estate brokerage industry is still at a very low level of specialization, and its characteristics are mainly reflected in the single content of brokerage services, low quality of employees, lack of professional knowledge and poor professional reputation. The direct result of these problems is the low reputation of real estate agents in the whole society. For the general public, they prefer to call brokers "intermediaries". This slightly derogatory title also reflects the embarrassing situation of real estate agents from another side. Why is it difficult for real estate agents to get the professional reputation they deserve in the current China society? As we all know, the real estate industry is very professional, which inevitably requires its employees to have good professional quality, because this is the basic guarantee of its service quality. Because the main work scope of real estate brokers is in the third-class real estate market, that is to say, brokers themselves will not focus on selling their own properties like the sales staff or agents under the developer, but will focus more on providing professional consulting services, which is more like a "bridge" between buyers and sellers of real estate. Whether or not to provide satisfactory service to customers is an important criterion to measure the success of real estate brokers, so the role of brokers is particularly prominent in the whole real estate brokerage business activities. At present, the real estate brokerage industry conducts profit-making activities with brokerage companies as the main structure. The company is the main body of the market, and brokers rely too much on the framework built by the company to engage in brokerage activities. Under this system, in the process of doing business, brokers rely more on the company's reputation as a guarantee and lack the necessary independence and sense of responsibility. At the same time, most of the income from their practice is earned by the company, and the brokers as the main business can only get a small part of it. The uneven distribution of profits leads to the general dissatisfaction of brokers and accelerates the brain drain of the industry. As far as the current salary standard of brokerage industry is concerned, it is difficult to attract high-quality talents, and the lack of talents is an important reason why the brokerage industry is difficult to improve at present. According to the survey, many buyers and sellers of real estate believe that the current charging standard of brokerage industry is not commensurate with the services it provides. For many brokerage companies, their services are still in a very primitive state, limited to providing some unprocessed housing information, and at most providing some simple transfer loan help. For brokers, in the process of this business activity, their role is only the provider of simple information, ignoring the professional essence and the simplification of professional content of brokers as expert consultants, which makes the profession of brokers not play its due glory. Due to the misleading of the industry, the public is judged by the wrong standards. Just like a child who has never eaten crabs, he just heard that they are delicious. The first time he eats crabs, he will have diarrhea because they are not fresh. So imagine, the next time he sees a crab, will he think it is a very delicious thing? It is not surprising that the general public in our society cannot give a fair evaluation of the brokerage profession because they have not received truly high-quality brokerage services! With the rapid development of economy, people's awareness of accepting services will become stronger and stronger. The traditional intermediary service with China characteristics has exposed serious drawbacks. With the penetration of foreign advanced service consciousness, the development of brokerage industry is imperative to adapt to economic development and people's needs. If the brokerage industry wants to develop, it must have a good career development environment. On the one hand, it must pay attention to the employees in its industry, that is, real estate agents should become the real subject of the real estate market. Just like lawyers, certified public accountants and other professions, their personal reputation should be the basis of their practice development and recognized by the public, and they should never provide services with traditional companies as the main body. On the other hand, generous salary is also a necessary condition for the development of brokerage industry. Only in this way will it be attractive enough to reserve enough talents for the whole industry. It should be said that this is the basis for the development of the brokerage industry. Without this requirement, any standard will be pale and powerless. Imagine choosing a real estate agent according to the standards of graduate students and setting the salary standard according to the treatment of secondary school students. I think 99.9% people will find it funny. When the profession of real estate broker is paid full attention to both spiritually and materially, and it is attractive enough to people in society, strict industry access system will also become a necessary condition to ensure service quality. Just like the national judicial examination and the CPA examination, carefully selecting talents is the cornerstone of the development of the whole industry, which can avoid unnecessary waste of resources. With the rapid development of brokerage industry, the access assessment of real estate brokerage industry will surely become an important part of social career assessment. The change of the professional connotation of real estate brokers is the inevitable trend of the development of real estate brokerage industry in the future. In the past, the business model of intermediary industry, which mainly provided single information, had many disadvantages, because with the development of communication technology, there were various ways to obtain information, and real estate traders could obtain housing information through many ways, such as the Internet, newspapers and so on. Traditional intermediaries have lost the advantage of information monopoly, that is, they have lost their living space, and elimination will become inevitable. The pressure of survival forces the brokerage industry in China to redefine itself, and the diversification and individualization of service content has become an inevitable choice to meet the needs of economic development. It should be said that the expert consultant real estate agent will become the development trend of the brokerage industry in the future. "Peace of mind and effort" is the professional goal pursued by the brokerage industry at home and abroad. To achieve this goal, brokers are required to appear as consultants of both parties in real estate transactions, and provide business advice to the parties with their rich professional knowledge and high-quality service awareness to help them make the most reasonable choice. With the improvement of service quality and depth, real estate agents play an increasingly important role in brokerage activities, so their social evaluation will also be improved. Generally speaking, the future development of China's real estate industry will be rational. With the accumulation and exploration of experience, the real estate brokerage industry will certainly sum up a development path suitable for China's characteristics, so that the real estate brokerage profession can truly realize its self-value.