Brief introduction of iResearch Group
Iresearch Market Consulting was established in 2002, and its founder Mr. Yang graduated from East China University of Science and Technology. 1998 started to contact the online advertising industry, and was the earliest group of online marketing professionals in China. Before founding iResearch, Yang participated in the establishment of the commercial version of "WiseCast" website at the end of 1999, and was responsible for the specific operation. "Pioneer of Internet Advertising" was first founded by Ren Xianghui in May 1997. It is the first batch of industry research information websites for online industry practitioners in China, mainly providing information on the development of online advertising industry. At present, the main service products of iResearch are iUserTracker (Internet User Behavior Continuous Research System), iAdTracker (Internet Advertising Monitoring and Analysis System), iUserSurvey (Internet User Survey and Analysis Service), iDataCenter (Internet Industry Research Data Center) and so on. Headquartered in Shanghai, iResearch established a branch in Beijing in June 2003. Currently, it has 360 employees. IResearch publishes more than 50 research reports on network economy in China every year, which has played an important role in promoting the development of Internet industry in China.