The characteristic of LeTV super tv is "cool". Innovative interactive design, high-end hardware configuration, trendy appearance and rich HD content all satisfy users' pursuit of "cool" products.
Through the ecosystem of "platform+content+terminal+application", LeTV brings diversified audio-visual experience to users with five engines: LeTV cloud video platform, LeTV, LetvUI, super tv+box and LeTV store. The close integration with the Internet has always been the best selling point of LeTV super tv, which caters to the mainstream consumers after 1980s and 1990s.
LeTV super tv is not just a TV set, but a "LeTV Ecology" with a complete value chain, including "TV revenue+content revenue+application sharing+terminal advertising". Letv super tv will also be different from traditional color TV in marketing mode, and pay more attention to Internet marketing. It can be said that people who buy LeTV super tv are basically followers of LeTV videos, and they buy TV because of the content of LeTV.
1, voice control: off-line voice recognition Yunzhisheng Technology
2, wireless projection, support AirplayDLNA protocol image stream push.
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2 LeTV brand honor
In 2008, it won the third place in Deloitte's "Top 50 High-tech Growth in China in 2008" and the fourth place in "Top 500 Asia-Pacific"; Won the "fastest growing video website in 2008" by Internet Weekly.
In 2009, it won theNo. 13 issue of the top 50 enterprises with the most investment value of Zero2IPO China in 2009. Won Deloitte's "Top 50 High-tech Growth in China in 2009" and "Top 500 Asia-Pacific"; Won the "Top Ten Media Concerned Enterprises" and "Top Ten Excellent Marketing Cases Concerned List" of China Internet; Won the "Top 50 Enterprises with the Most Investment Potential in China Venture Capital Value List in 2009" jointly selected by Zongheng Heli, National Business Daily, CCTV Securities Information Channel, Reuters, EZCapital and Sina Finance; Won the "2009 China Internet Excellent Project Award" issued by Computer World Media Group.
3 the development course of letv
Letv. com is a national high-tech enterprise, which was listed on China Growth Enterprise Market on August 20 12. It is the first ipo company in the industry.
In 2009, LeTV started research and development in the field of Internet TV and established the LeTV TV Division.
On 20 1 1 year, letv launched the first generation of internet set-top box-letv cloud video ultra-cleaner s10/s1,and started commercial trial.
20 12 12 10. In October, LeTV reached a strategic cooperation with CCTV International (CNTV) and launched the first domestic Internet set-top box in line with national controllable policies.
On August 20 12, letv tv division became independent and established letv zhixin electronic technology (Tianjin) co., ltd.
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4 LeTV corporate culture
Letv's mission: to constantly change people's Internet lifestyle.
LeTV's vision: continuous innovation, continuous subversion, and creating a vertically integrated ecosystem of "platform+content+terminal+application" with the ultimate experience!
For a long time, LeTV has been committed to creating a vertically integrated ecological model of "platform+content+terminal+application", covering Internet video, film and television production and distribution, smart terminals, large-screen application market, e-commerce, and ecological agriculture. , the average daily users exceed 50 million, and the average monthly users exceed 350 million. In the past ten years, LeTV has created a number of world or China firsts: the largest professional long video website in China, the first Internet company in the world to launch its own brand TV, and the first Internet company with a large film and television company in China; China is the first company to put forward the strategy of content self-production. Letv. Com is becoming the most dynamic and influential innovative enterprise integrating technology and culture in China.
After nearly ten years of development, LeTV has pioneered the ecological model of "platform+content+terminal+application" in the industry, including four-tier architecture and nine engines. The 9 engine includes a platform-level cloud video platform and an e-commerce platform; Content production and content operation of the content layer; Hardware of terminal layer and LetvUI system; The application layer includes: LeTV store, video search and browser, making TV a big-screen extension of Internet life. Letv will rely on technology and culture to drive the sustainable development and sustainable growth of Letv's ecology.
5 LeTV brand introduction
LeTV Group was founded in 2004 by Jia Yueting. Letv Group is committed to building a complete ecosystem of "platform+content+terminal+application" based on video industry and intelligent terminals, which is called "Letv mode" by the industry. LeTV's vertical industry integration is equivalent to multiplication effect, covering the upstream and downstream of the industrial chain in all directions, including LeTV, LeTV Zhixin, LeTV Film, Internet Wine Network, LeTV Holdings, LeTV Investment Management and many other companies.
Letv has gradually built a LeTV ecosystem of "platform+content+terminal+application", driven by technology and copyright, from upstream content production to platform-based content collection, to CDN transmission, to terminal equipment coverage and external application input.
Letv was established in June 2004 +065438+ 10, and listed on China Growth Enterprise Market in August 20 10 with the stock code of 300 104. Letv is the only video website listed in China A-share market, and has been committed to building a complete ecosystem of "platform+content+terminal+application" based on video industry and intelligent terminals, providing users with a vertically integrated complete value chain.
Letv Pictures is positioned as a "2.0 film company in the Internet age", and it is one of the most commercial and innovative film companies in China film industry. It was founded on 20 1 1 * * by Jia Yueting, the major shareholder of LeTV, and Zhang Zhao, the founder of the original light film industry.
Net Wine Network was established on 20110. It is the first three-dimensional e-commerce platform in China and belongs to LeTV Holding Group. Adhering to the purpose of providing high-end wine specialization and all-round service for high-consumption people in China, we vowed to build the first "three-dimensional e-commerce" model integrating "platform+product+service" in China.
Letv is a subsidiary of Letv Information Technology (Beijing) Co., Ltd. Letv was established in Zhongguancun High-tech Industrial Park in June 2004 +0 1 and listed on China Growth Enterprise Market in August 20 10. It is the first IPO listed company in the world and the only A-share listed company in China.