I. Zhihu
Zhihu is a high-quality Q&A community on the Chinese Internet and an original content platform where creators gather. 2011was officially launched, so that everyone can better share their knowledge, experience and opinions and find their own answers.
With a serious, professional and friendly community atmosphere, unique product mechanism and structured and accessible high-quality content, Zhihu has gathered the most creative people in the fields of Internet technology, commerce, film and television, fashion and culture in China, and has become an all-round, all-category, multi-field knowledge-sharing community with key influence and an original content platform gathered by creators, and established a community-driven content realization business model.
Second, Zhihu brand introduction
Zhihu's content consists of two parts: respondents who produce content and users who consume content. When they produce content and find themselves better, they are satisfied. Users solve problems while consuming content, and gain growth and thinking, which is a two-way sense of acquisition.
Zhihu's content module mainly includes questions and answers, articles, columns, videos, live broadcasts, ideas and circles, and contains rich knowledge, experience and opinions. Zhihu is proud of its Q&A platform. In the course of development for so many years, users and content creators have steadily accumulated trustworthy content through continuous creation and participation.
Third, Zhihu home page function
1. At the top right of the homepage, it is the behavior management information related to the user knowledge network. There are "My Draft", "My Collection", "All Questions", "My Concern" and "Invitation to Answer Questions".
2. In the middle position on the right, there is an off-line invitation function-"Invite friends to join Zhihu". In this section, users can invite friends to join Zhihu Community through email and Sina Weibo.
3. In the middle section on the right side of the home page, the product "Live", Zhihu Bookstore, Zhihu Round Table, Zhihu Column and paid consultation module are launched to provide real-time voice question and answer.
4. At the bottom right, recommend a section for topics or users that users are concerned about or interested in. With regard to topics and user recommendations, Zhihu operators can summarize the topics concerned by users on the one hand, and record and count the relevant behavior data of users in Zhihu on the other hand, so as to achieve quite accurate recommendation and summary.