That doesn't necessarily mean that Audi is as famous as Mercedes-Benz BMW. Take the mercedes benz c class as an example. As we all know, the domestic price of mercedes benz c is higher than that of BMW 3 and Audi A4L, which is basically the perfect embodiment of brand premium ability. Combined with the average car price, regardless of the United States, Europe and China, the result will be Mercedes-Benz, BMW and Audi, so personally, the real ranking of BBA should be the same.
Audi is called luxury car in China. That's because in administration and commercial vehicles, Audi appears more frequently than both, laying a good foundation. In addition, domestic joint ventures started early, with large sales volume and relatively high cost performance. In fact, the basic models of each level of the three are similar in discount, which has a lot to do with the product cycle and is often not the cheapest. Mercedes-Benz jumped into the water, but also neglected the push of the keyboard car god.
To put it simply, Mercedes-Benz and BMW are both hands-on, and Audi is their strong competitor in the luxury market. Although it has always been thought that Mercedes-Benz and BMW will never take Audi to play, they are not in the same class, but are you smarter than the bosses of Mercedes-Benz and BMW? People have always acknowledged that Audi is a competitor.
Whether it is a luxury car is not much to say, mainly depending on the background. German Chancellor Angela Merkel's car is Audi, and Schroeder's car before her is Audi. In fact, most of the cars of previous heads of state were Audi. In 20 14, Audi's sales volume ranked second in the world, first in China, first in Europe and fourth in the United States. It's not what you think. Only the terrapin who has never seen the world will choose without knowing the car.
You may know that AMG of Mercedes-Benz and M of BMW have a bad temper and performance, but do you know that sometimes Audi's S can reach quite a standard in similar competing products, but there is RS preheating behind it?
Speaking of this question, it is also a question I have been thinking about. What is a luxury car and what is its definition? How much do you spend on luxury cars? Some brands are not luxury cars abroad. Why do people pay for the name and high price of luxury cars in China? As insiders, we feel that some cars are not worth the money. Why do people buy them? Some brands of cars are very conscientious, but they just can't be sold. These problems have been bothering me, and also make me think about the future positioning and development of the company.
It is up to me to say that Audi is a luxury brand, but if it is a luxury brand, what brand is Porsche Maserati and Rolls-Royce Bentley? Besides, Audi a8 is luxurious, but can Audi a3 really be said to be luxurious? In fact, this problem is clearly divided abroad. Rolls-Royce Bentley is called luxury brand abroad, bba (Mercedes-Benz BMW Audi) is called high-end brand, and Honda Toyota Korean car is called ordinary brand. Domestic luxury cars generally refer to foreign high-end brands.
To say how consumers can tell whether a car is luxurious is actually very simple, that is, the price. Someone has something to say. It's superficial of you to say so. But think about it carefully, how to locate a car without knowing it? It must be the brand, but if you don't know the brand, it depends on the price. The same is true abroad. For example, brands such as Jaguar and Porsche have far less status abroad than at home. People think they are similar to bba. Why, because they are cheap and no different from bba, people naturally think they are similar in luxury. For another example, the Chrysler 300c car, many domestic brothels think this car is domineering, big and luxurious, and the guide price is 400,000, but this car is the level of foreign old car grocery shopping cars, and the price is very low. So luxury really depends on the price.
Audi is regarded as a high-end car by everyone. In fact, he was the first to enter China, and his price was high, so he focused on official cars. Even a few years ago, everyone thought that Odibe Mercedes-Benz BMW should be high-end luxury, so it should be expensive to sell, but in fact, Mercedes-Benz has always been recognized as the most luxurious bba in foreign countries, and Mercedes-Benz is also the lowest price difference in the world. However, Audi first entered China, giving people an image that Audi is an official car. Everyone is willing to spend money to buy Audi's cognition.
However, I think there is nothing wrong with this idea. In addition to practical value, shopping has additional cognitive value. As a car lover, I never think that a car has only practical value. Buying a car should give it more. Everyone can show their cognition through the car, find brothers and sisters with the same cognition, and combine with each other to become friends. How nice ~
Of course Audi can forget it.
Of course, some entry-level Audi models do the same, except for refueling points and environmental accounting.
Audi's position can be described as a good day:
In China, A6L's status as a river and lake has been established.
Why do many places actively avoid 0000 1 Audi cars when touching porcelain? Isn't that the top car?
Audi's sense of luxury is very successful.
In their native Germany:
German Chancellor Angela Merkel's car is A8 bulletproof.
Of course, there is an S8 above A8, which is even more exciting. Elegant, luxurious and sporty.
Seriously, according to the car sales and the actual domestic landing price.
Audi's sports models and medium-sized models can be regarded as luxury cars.
A4 is all over the street, and it is also related to the purchase of wedding administrative vehicles by car rental companies.
Be invited to answer.
Hello, everyone, I'm orange ucar.
I'm happy to answer such questions for you. If you like it, you can click on the attention.
Audi is a German car, an orthodox German luxury brand. After entering China, we cooperated with FAW, and the joint venture model is called FAW Audi. It merged with BMW and Mercedes-Benz, called bba, a domestic first-line luxury brand.
So, our answer is that Audi is a luxury car. Even the joint venture FAW Audi is a first-line luxury brand in China. Although Audi has some gaps with BMW and Mercedes-Benz, it does not affect Audi's position at all.
Let's take a look at what popular models Audi currently has!
First, Audi 6L, once the standard of government cars, was once called the official sedan chair.
Secondly, the Audi Q5L, as the first suv of Audi family, has been welcomed by Chinese people since its launch. At present, the extended version of the new family-style design shows the beauty of rhythm.
Thirdly, as a popular B-class car with high sales volume, white is its representative.
Fourth, Audi A7, the combination of movement and speed, frameless door design, makes the whole car more sporty.
Fifth, Audi A8 is a D-class luxury car, which is a special car for business people.
Sixth, Audi RS series, such as RS4/5/6/7, belong to the strongest cars and cylinders on earth.
Generally speaking, I like Audi's four-wheel drive system very much, and it really does well in the same class. Of course, Audi's headlight design is really great, and the luxury lamp factory lives up to its reputation. Friends who have more ideas can leave comments and exchange messages.
One day, while I was painting Tik Tok, I found a video about Audi. A group of people are painting Audi, which is too cheap to be a luxury car. Between the lines, it means that Audi's brand power is not good, its technology is not good, it can't be tied with Mercedes-Benz BMW, or even luxury. Is that really the case? Let's first see if Audi is a luxury car.
What I know you best is that the opponent doesn't say whether Audi is a luxury car, at least Mercedes-Benz BMW is a luxury car. Audi launched A3, BMW immediately launched 1 class, followed by Mercedes-Benz, and also launched 1 series. Audi introduced Q2, followed by BMW X2. Audi will cut prices to seize the market, and Mercedes-Benz BMW will also have certain discounts. Volkswagen produces new models, Toyota produces new models, Cadillac reduces prices, and Volvo reduces prices. Why is Mercedes-Benz BMW indifferent? Because Mercedes-Benz BMW has always regarded Audi as its main competitor, why do consumers think Audi is not a luxury car?
Audi brand history Audi was established as early as 1902. We all deserve that Germany is the birthplace of automobiles, and Audi is one of the oldest automobile manufacturers in Germany. Audi won the first place of German brand in the World Automobile Manufacturers' Championship, the champion of the World Rally Championship, the German "Best Car Award" and the seventh place of "The First Brand of China Buyer Satisfaction". In 20 1 1 year, Audi surpassed Mercedes-Benz in global sales and became the second largest luxury car factory in the world after BMW in sales volume. 20 18 Top 500 World Brands 5 1, 20 19 Top 500 Global Brands 42.
Technical background: FSI fuel in-cylinder direct injection technology with stronger power and more fuel economy, W-type 12 cylinder engine with smaller volume and better high-speed cruising endurance than traditional V 12 engine, and —Quattro four-wheel drive system with the best stability at present. At the same time, Audi also purchased the ASF all-aluminum frame body of BBA ranks, which is lighter and stronger than the traditional steel structure. MMI multimedia system with more friendly interface and smoother operation than BMW's i-Driver, black technology 20v engine, LED headlight technology, unique stamping technology and so on.
All in all, can't Audi, with all these honors and technologies, be called a luxury car? From A to Q, from S to RS, Audi has a wide range of models and strong performance. BMW Benz has always regarded it as a strong competitor. The sprayers think that Audi is not worthy of shoes for Mercedes-Benz BMW, and even think that Audi is not a luxury brand. BMW and Mercedes even want to laugh. If Audi is not a luxury brand, then which brands are luxury brands?
Do you think Audi doesn't deserve to stand side by side with Mercedes-Benz BMW?
Welcome to comment and exchange at the bottom of the comment area. I wish you all an early car purchase, and welcome you to pay attention to Ai Shao. Ai Shao will communicate, share and learn about cars with you every day, thank you!
Yes, Benbaoao: Mercedes-Benz, BMW and Audi have always been luxury models in China. But you can't deliberately pursue luxury brands, such as Audi A3. The price is lower, but for some customers who need a B-class car, the size of this car is not good.
Audi is definitely a luxury brand, no matter in China market or in the world market, there is no doubt about it. In addition, Audi's brand influence in BBA local German market is also great, and it is the designated car of the German Chancellor. Audi's technology and design have always been at the forefront of BBA, which can be seen from the brand-new Audi A8L just listed. Only in recent years, Audi has launched many entry-level models in pursuit of sales, so more and more people can afford Audi.
Audi has luxury cars, because Audi is a brand, not a car, and everyone has a different definition of luxury cars, so I define luxury cars as millions!
Audi A8, Audi RS6, audi RS7, Audi Q7 and Audi R8 are all over one million yuan! This price is also a luxury car. Of course, many people say that more than 500,000 yuan belongs to luxury cars, and Audi 5-6-7-8 belongs to luxury cars!
Audi is a first-line luxury brand in the luxury car brand camp, and its sales volume has been good, with hundreds of thousands of low-end brands and millions of high-end brands, so Audi is a well-deserved luxury brand, among which Audi's four-wheel drive system is the most famous, Audi headlights and Audi's high-end series focusing on technology can always bring surprises!
Whether it is counted abroad is another question. In China, absolutely.
Those who say Audi is not a luxury car can't afford it, no doubt.
From A4-A8, Q3-Q7, there is basically no Audi below 200,000, let alone the top A8, W 12 directly exceeding 200. This is not a luxury car. What is this?
Indeed, in China, Odibe BMW Mercedes-Benz has a lower profile. Everyone said to drive a BMW and a Mercedes, but no one said to drive an Audi. This may be the impression left by China's early government departments, which are low-key, reserved, solemn and serious. Compared with BMW and Mercedes-Benz, Audi is obviously not like a luxury car.
But what criteria do we use to define luxury cars?
Size? Configuration? Price?
Sorry, Audi overfulfilled the task.
Mercedes-Benz E, BMW 5, much better than A6? Not exactly.
At this stage, Audi is not a luxury car, but a pseudo capitalist.
Personally, I think Audi is a luxury car and the quality of Audi is acceptable. 1 1 entered the garage, and later worked in the Audi brand of 13. I have come into contact with many Audi models, except the common A, Q series, S series and RS series, including the design of Audi. This concept is still very recognized. Many people think that Audi is not as luxurious as Mercedes-Benz BMW, which may be that Audi is closer. There is no doubt that Audi is also a luxury brand with many loyal fans, whether in the United States or Canada.