Media comprehensive teaching materials in colleges and universities are usually compiled by teachers or professional practitioners to ensure their authority and comprehensiveness. The content of the textbook mainly includes basic knowledge, practical skills, case analysis, trend prediction and so on. These textbooks not only involve academic research, but also pay attention to practical problems such as industry employment and talent demand. Therefore, in the teaching of media-related majors, it is particularly important for universities to integrate media textbooks.
The continuous development and improvement of media integration teaching materials in colleges and universities provide an important guarantee for cultivating high-quality talents to meet the needs of social development. At the same time, teaching materials also promote the in-depth practice and innovative development of media education, and inject new energy into the future media industry. With the constant change and development of society, the teaching materials of media integration in colleges and universities also need to be improved and perfected to meet the needs of the industry and students.