1, the store management ability is insufficient. All the sales activities of Meikemeijia are tracked and served by design consultants, that is to say, the number of design consultants, the frequency of shopping guides, the number of home visits and other indicators can measure the sales data of each store.
2. The service platform cannot cover the target customers. Marketing for high-end people needs a service carrier or platform that is separated from mass consumers and is particularly convenient and fast. On this platform, Meikemeijia can communicate and interact with more target consumers. Only through such a marketing service model can we guarantee to provide consumers with satisfactory personalized solutions and realize the difference between Meikemeijia and other furniture chain enterprises.