First, the necessity for enterprises to establish e-commerce websites
Nowadays, the development of network has shown the trend of commercialization, popularization and globalization. Personalization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs, and better establish relationships with customers, distributors and partners. Therefore, many companies actively expand e-commerce, serve customers and integrate the value chain. Nowadays, the network has become a strategic means of enterprise competition. The diversified expansion of enterprise management and the further expansion of enterprise scale put forward higher requirements for enterprise management, business development and enterprise brand image.
As a large enterprise specializing in the production and sales of digital products, * * * Digital Products Co., Ltd. needs to build a good website as a carrier of external publicity and services to meet the company's development and needs, so that the website has distinctive industry characteristics, and more customers can form alliances with * * * Digital Products Co., Ltd. through the network.
Second, the service object of enterprise e-commerce website
The (1) website mainly serves customers and suppliers.
According to the regional market analysis of customers, the east is strong and the west is weak, and the demand changes will be reflected as follows: the demand for products in economically developed East China, North China and South China is strong, mainly for individuals and family users; There is less demand in the economically underdeveloped western regions.
From the analysis of customer structure, because digital products are mainly fashion products, users are mainly young and middle-aged students, and the demand of this group is relatively strong.
(2) Enterprise insiders are also important customers of the website. People in all departments of the enterprise can learn about the sales of products and other departments through the website, so as to better coordinate.
Third, the goal of enterprise e-commerce website
(1) Help enterprises to establish effective corporate image publicity, corporate style display and product promotion, and create a new image of "* * * Digital Products Co., Ltd.". For a large enterprise that mainly sells digital products, the brand image of the enterprise is very important. Especially for today's highly developed Internet technology, most customers learn about enterprise products, enterprise image and enterprise strength through the Internet. Therefore, the image of corporate websites often determines the confidence of customers in corporate products. Establishing a website with international standards can greatly enhance the overall image of the enterprise.
(2) Make full use of the fast and cross-regional advantages of the network to transmit information and report the company news in time. Through the advanced design of the website, the product information not only has the advantage of large amount of information in newspapers, but also combines the comprehensive stimulation advantages of TV sound, light and electricity, which can firmly attract the target audience. Therefore, the effectiveness of product information dissemination will be greatly improved, while improving the sales force of products.
(3) Through the online supply and demand system, the online supply and demand information can be inquired, ordered and traded, and the information circulation channels can be optimized. At this stage, the traditional after-sales service means can no longer meet the needs of customers. Providing consumers with convenient, effective and instant 24-hour online service is a new direction to reflect the added value of the project. Customers all over the world can download the information they need at any time through the website, get the answers to their questions online and submit their own questions online.
Four, the main content of enterprise e-commerce website
The design focuses on customers, and practical and concise columns and functions are designed around customers' needs, which greatly facilitates customers to know the process of meeting a series of needs one by one, such as enterprise services, consulting services, technical support, question answering and personalized product opinions, on the website of * * * Digital Products Co., Ltd. Product display, service technical support, questions, feedback, joining, etc. We should integrate all-round services to help customers experience * * * Digital Products Co., Ltd..
Verb (abbreviation for verb) The overall structure of the website.
1, website navigation system
The website adopts global navigation system, and visitors can clearly understand the internal structure of the website, which is convenient for them to jump between different departments.
2. Functional modules
Based on the principle of simple interface and flexible functional modules, website construction provides a dynamic space and room for self-renewal and maintenance for website designers, producers and maintenance personnel of * * * Digital Products Co., Ltd., so as to improve their own websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.
3. Website Home Page
The homepage of the website is the first content page of the website, and the latest and most recommended content of the whole website will be displayed here. To achieve the harmony and unity of the corporate image of the whole company; ASP dynamic page is adopted in production, and the system can call the latest content to display on the home page. In terms of content, the homepage contains the company's news hotspots, recommended products and other information. Administrators can dynamically update the homepage content in the background, making the whole website full of vitality and vitality at all times. In the design, attention should be paid to coordinating the primary and secondary relations of each region, and the ultimate goal is to create a highly available and visually comfortable human-computer interaction interface. Give visitors a refreshing feeling and attract them to visit the website of * * * Digital Products Co., Ltd. frequently.
4. Main column
(1) About * * * Digital Products Co., Ltd.
This column uses static pages, and its main function is to promote enterprises. Through the understanding of its basic situation, cultural concepts, services and products, * * * Digital Products Co., Ltd. will be familiar and trusted by more customers. In page design, we use a variety of animation effects flexibly, and strive to convey the corporate image of * * * Digital Products Co., Ltd. best.
(2) Enterprise honor
This column uses a static page, the main content is to introduce the information such as honorary certificates and technical certifications obtained by the company, which can be expressed by pictures and words.
(3) Enterprise dynamics
This column is dynamic, and its main content is to release the internal news and activities of * * * Digital Products Co., Ltd. in time.
(4) Product introduction
This column is dynamic, and the main content is to introduce the types and prices of the company's latest products. This column is an important part of the whole website. The website uses a product display system to manage products. In this way, the release of product information is very convenient and fast, and it can provide a very powerful product quick search function for website visitors.
(5) Information feedback
Information feedback adopts static pages and is realized through feedback forms. Customers can fill in the form information online and send the content to the administrator's mailbox in the form of e-mail. Customers can select different types of feedback information and send the feedback information to different administrators.
(6) Message board
This column provides a public information publishing platform, which is suitable for information exchange between personal office assistants and enterprises within enterprises; Store message data on the Internet for easy reference.
Construction progress and implementation process of intransitive verb website
According to the content and scope of the work during the construction of this website, a project working group of about 9 people will be set up to be responsible for the development of this project. Including project managers, senior programmers, HTML production, etc. At the same time, we have a set of practical and constantly improving implementation methods and experienced project management talents. Ensure that the website can be successfully completed, effectively cooperate with the participation of professionals, and manage and allocate resources in an organized and planned way.
Seven. Post-maintenance and management of website
In the daily operation of the website, maintenance management is very important. In addition to monitoring and maintaining the living system to ensure its normal operation, the more important task in the management and maintenance stage is to test the actual system performance from the actual operating system; Find out the parts that need to be improved and upgraded during the operation of the system; Measure and compare the success of the system according to the business purpose and requirements. Organize all this information into a plan to facilitate the future enhancement and upgrade of the website system. With our sincere service, excellent technical ability and scientific project management methods, we will definitely build the website of * * * Digital Products Co., Ltd. to satisfy our customers!
Enterprise e-commerce planning book (2)
First, the market analysis before the website construction (handled by the enterprise itself)
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Second, the purpose of establishing the website and its functional orientation (enterprises handle it by themselves or negotiate with professional companies)
1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic demand of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and planning, determine the functional types of websites: enterprise websites, application websites, interest community websites, commercial websites (industry websites) and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, the website technology solutions (discuss with professional companies)
According to the function of the website, determine the technical scheme of the website.
1. Buy or rent a server, or buy a virtual host.
2. Choose the operating system and use windows 2000/2003 or unix or Linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, website security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as ASP/ASP. NET、JSP、PHP； Database SQL, ACCESS, ORACLE, etc.
Four. Website content and implementation method (discuss with professional companies)
1. Determine the structural navigation of the website according to the purpose of the website.
The general enterprise website should include: company profile, enterprise news, product display, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, talent recruitment, online forum, English version, etc.
2. Determine the website integration function according to the purpose and content of the website.
Such as news release system, FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the website structure navigation.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, product display, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. E-commerce websites shall provide member registration, detailed commodity service information, information search and inquiry, order confirmation, payment, personal information confidentiality measures and related help.
5. If there are many columns on the website, you can consider using website programming, and designate a person to be responsible for the relevant content. Note: the content of the website is the most important factor to attract visitors to visit the website. No content or useless information will attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.
6. Determine how to realize the website content. For example, whether the product center uses dynamic website database or static page; Whether the marketing network adopts list mode or map display.
Verb (abbreviation of verb) web design
1, web page design art design requirements, web page design should generally be consistent with the overall image of the enterprise, to meet the enterprise CI norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Cost budget of intransitive verbs
1, the initial budget of enterprise website construction cost
Generally, it depends on the scale of the enterprise, the purpose of building the station and the approval of the superior.
2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.
3. The website price ranges from several thousand yuan to several hundred thousand yuan. If the template-based self-help website building and profiteering are excluded, the cost of website building is generally proportional to the functional requirements.
Seven. website maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
5. Description: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel to update online; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.
Eight, website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1, server stability and security
2, program and database testing, web compatibility testing, such as browsers, monitors.
3. Whether there are errors in words, pictures and links.
Nine. Website publishing and promotion
1. Public relations and advertising activities after website testing.
2. Search bidding registration, search bidding, etc.
X. Progress of website construction
The start and completion time of each planned task, the person in charge, etc.
The above is the main content of website planning, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of website construction, careful planning must be carried out to achieve the expected purpose of website construction.