Wen Hao Ott is driving? Xin Zhang
China International Exhibition Center, located in Shunyi District, was already crowded at 7: 00 a.m..
Autumn is getting stronger in Beijing, which is a little cold, T is a little cold, and the coat is a little hot.
However, the 2020 China, which was postponed from April, was not postponed and finally opened smoothly. Many media people use the word "finally" because it is said that there are some twists and turns behind it.
Autumn in the ancient capital is very beautiful. The world's largest auto show opened smoothly as scheduled, and the world's famous auto industry people gathered, and thousands of journalists and insiders flocked to it. This scene is more historic than the Beijing Auto Show itself.
This is not only a signal, but also a proof, which is more real than thousands of words anxiously watched on the stage in this fearful world.
The world should be such an inseparable destiny.
"The good scenes of the year must be remembered, especially when it is orange, yellow and green!" Mao Jingbo, President of Lincoln China, stood on the stage and said that this is the most beautiful season in Beijing. We all know what she said is beautiful.
Fan Zhaoyi, President of Lincoln Global (Joy? Falotico) did not appear at the Beijing Auto Show this time. She wished the auto show a success through video on the other side of the ocean.
Lincoln has made rapid progress in the China market this year. Fan's blessing is sincere, and so is her expectation for the China market, and the China market is giving her confidence and the same return.
Similarly, BMW Chairman Qi Puce did not come to Beijing. This year, BMW's iX3 was unveiled at the Beijing Auto Show. It is the first BMW model made in China and sold all over the world. It is also the iconic product of BMW's electrification. He should be there. Duan Jianjun, chief operating officer of sales and marketing of Beijing Benz Sales & Service Co., Ltd., stood quietly in the corner of the conference when he also wished the consumers in Beijing and China. He looked at his opponent's latest products and saw a scene of Chipping on the screen. (Ola？ Kllenius) didn't come to Beijing either.
The only global head of automobile brand who came to Beijing was Thomas Ingrat, global CEO of Polaris brand. He arrived in Beijing half a month early and isolated himself 14 days.
Therefore, when we talk about the smooth opening of China, the word "finally" is our expectation of confidence, normality and the prosperous world that we once regarded as normality in 2020.
Zhi Jiajun walked into Shunyi International Convention and Exhibition Center, and everything here lived up to his expectations. As the first and only international A-class auto show with global influence in 2020, it is the gold of this era and the confidence that is more important than gold in this era.
It injects certainty into this uncertain era.
The global recession of the automobile industry has stopped here, which is expected to lead the global automobile enterprises to recover.
Some people say that it bears the heavy responsibility of opening a breakthrough for the global automobile industry after the epidemic and deserves it.
In order to prevent the epidemic, the 2020 Beijing Auto Show has adopted an unprecedented ticketing method-there are no physical tickets and certificates, and both the media and the audience use ID cards to qualify for interviews and purchase tickets. Entering the venue is also a direct "swipe card" with an ID card.
Zhi Jiajun arrived at the gate at 8: 30 this morning and began to enter the exhibition hall. At this time, it is the peak of admission, but the admission process is orderly and efficient. The progress hall only took 10 minutes. This is what Zhi Jiajun didn't expect. I thought the entrance would be slower during the epidemic prevention period, but it was actually faster than before.
Investigating the reason, Zhi Jiajun believes that in addition to the proper organization of the organizers, it also has a lot to do with the real-name admission of ID cards. The scalper lost the possibility of scalping tickets, and people who had nothing to do with the media day could not get in, which restored the media day of the 2020 Beijing Auto Show to its original appearance.
The theme of 2020 Beijing Auto Show is "Smart Future", with a total exhibition area of 200,000 square meters and 785 cars on display. Among them, there are 82 first cars in the world, 36 concept cars and 60 new energy vehicles/KLOC-0.
As the epidemic situation in foreign countries has not recovered, as we said above, most of the top executives of multinational auto companies were absent from this auto show, and the top executives of China District basically attended.
However, in sharp contrast, China local brands shine brilliantly at the auto show, bringing many remarkable new models and technologies, whether they are traditional car companies or new forces.
Of the 160 new energy vehicles exhibited in the whole exhibition, 147 were brought by China automobile enterprises, which shows their vitality and strength.
Previously, the slogan often mentioned by domestic car companies was "overtaking in corners in the new energy market". Unexpectedly, an epidemic is accelerating this goal into reality.
The sales of multinational car companies in the global market are limited, and the factory production has also encountered great resistance, which has obviously slowed down the pace of development.
However, the domestic epidemic situation continued to improve, the auto market steadily picked up, and the "Golden September and Silver 10" that everyone expected also arrived as scheduled, which made the auto market in China return to the right track one step ahead of other countries.
As a result, the China market has become a global model-the first to realize the overall recovery of the automobile industry and the first to resume the international A-class auto show. The experience of China market will provide a model for the global auto industry to recover after the epidemic. This is also one of the reasons why this Beijing Auto Show has attracted much attention.
At this year's auto show, Geely Group and Great Wall Group, two major car companies in China, are very energetic.
Geely xingrui and Ke Ling ZERO brought by the former? Concept concept car, Volvo XC40? The rechargeable electric SUV and Polaris amulet concept car present a multi-brand situation.
The "network celebrity models" brought by the latter, such as Euler Good Cat, Haval Big Dog, Haval First Love, Denso Gun and Tank 300, also made their booths crowded.
The red flag with rapid improvement in overall strength is also very eye-catching. E-HS9 and HS7+ two large SUVs have made new breakthroughs in design and technology.
Even Huawei occupied a place in the auto show, exhibiting its own electric drive system, charging system and simulated cockpit.
As for the new forces of building cars, they are also frequently exerted. Gaohe HiPhi, which was listed two days before the 2020 Beijing Auto Show? X, with a price as high as 800,000 yuan, has become a highly anticipated model of this auto show; Weimar released a brand-new concept car MAVEN for the car platform; Nezha also brought a concept car Eureka with a battery life of 800km? 03。
Xpeng Motors even released an ultra-low altitude aircraft-T1,a traveler from Tian Hui, Tucki.
Although the overall activity of foreign or joint venture brands is not as good as that of China brands, many car companies have also brought some cutting-edge models with high attention, and most of them are new energy vehicles, including Porsche's brand-new Panamera? E-hybrid, Ford's mustang? Mach -E, BMW iX3, Jeep Shepherd 4xe, Nissan ARIYA, etc.
And Mercedes-Benz, BMW, Aston Martin, Rolls-Royce's new generation Mercedes-Benz E-Class sedan, Mercedes-Benz V-class MPV, BMW? New 5 Series, BMW? M3/M4, DBX and other traditional luxury models have also gained great popularity.
Communicate with the media and guests present today. Some people think that the 2020 Beijing Auto Show is "thirsty", while others think it is "boring".
The former thinks that there are many brand-new models at the exhibition, and the consumer demand in the auto market broke out after the epidemic, which is very optimistic about the recovery of the auto market in the next stage; The latter thinks that most of the new cars at this year's auto show have been released or preheated online in advance, which leads to a lack of freshness and little amazing feeling in actual exhibition.
In fact, this also reflects the value of online marketing. When the offline form was blocked during the epidemic, online publishing took on the main marketing task. So far, the communication effect is still worthy of recognition. This shows that the previous stage of network marketing exploration is successful, the new model has played its due role, and most car companies have accumulated valuable experience.
With the gradual slowdown of the global epidemic in the future, car companies have gained more experience in online and offline communication and marketing forms. This is of great significance to boost the auto market after the epidemic.
From this perspective, the 2020 Beijing Auto Show is actually more like an experimental exhibition, exploring the rapid recovery of the auto market after the epidemic and exploring the accelerated transformation of auto companies.
At the same time, the 2020 Beijing Auto Show has also become a collective review of the electrification transformation of all automobile brands in the world. Their scientific and technological strength has been fully demonstrated, but the strength of China brand is not for anyone to see.
Zhang Fan, a designer of Guangzhou Automobile Group, said: "Whether it is design and manufacturing, or core technologies such as engines, there is no generation difference between China brands and world brands."
These self-confidences are not empty words, they are quietly displayed there.
True and objective.
Because this Beijing auto show will be remembered by history, it is objective and true.
Confidence is more important than gold.
This confidence has the confidence of China Autobots and the confidence that the world economy will prosper again.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.